Empire Skate

How We Started A $120K/Month Streetwear And Skate Gear Shop

April 30th, 2020
Trent and Matt
Founder, Empire Skate
$120K
revenue/mo
2
Founders
10
Employees
Empire Skate
from Wellington, Wellington, New Zealand
started November 2003
$120,000
revenue/mo
2
Founders
10
Employees
market size
$85.8B
avg revenue (monthly)
$340K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$300
growth channels
Word of mouth
business model
content-library
best tools
Instagram, Shopify, Klaviyo
time investment
Full time
pros & cons
24 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
email
social media
Discover what books Trent recommends to grow your business!
Want more updates on Empire Skate? Check out these stories:

Hello! Who are you and what business did you start?

Hi! I’m Matt Wells, co-founder of Empire Skate, an independently run skate and streetwear store based in Lower Hutt, Wellington, New Zealand. We specialize in skateboards, footwear, clothing, and everything in between relating to skate culture.

We have been manufacturing our own skateboards and other skate hardware for the past 13 years. As we have grown so has our product range, and we now stock over 150 different brands from around the world. We continue to grow the online side of our business and have expanded our online presence into Australia. Our average monthly turnover is around $120K per month.

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What's your backstory and how did you come up with the idea?

My business partner Trent came up with the original idea for Empire. The store was set up in a derelict mall that was in...

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