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How Profitable Is A Streetwear Brand? (Updated for 2023)

How Profitable Is A Streetwear Brand? (Updated for 2023)
Start A Streetwear Brand

How Profitable Is A Streetwear Brand? (Updated for 2023)

Are you looking to start a streetwear brand? No wonder, considering the market size is $85.8B. But remember that the average time to your first revenue is 9 months.

So, how profitable is a streetwear brand? Considering that the initial investment is $60.2K and the potential revenue is $4.88M per year with a gross margin being 43%, you should get your money back in 9 months. Then your monthly profit should be $175K per month on average.

A streetwear brand may seem all about its products and services, but that's how most owners perceive it. Of course, one of the things that every start-up idea would ask for would be profitability. If you plan on starting a business, this question may also be in your mind. If so, don't worry because we'll cover it for you.

In this article, we'll cover the profitability of the streetwear brand and everything else related to it. Such information will be helpful as you run your business by determining how to succeed in it.

Without further ado, let's get into it!

Is a streetwear brand profitable?

Yes, a streetwear brand is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $4.88M per year with a gross margin of 43%, you can recover your investment within 9 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your streetwear brand.

To determine whether your business is profitable, you should earn more than your expenses within 9 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your streetwear brand is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a streetwear brand worth it?

If you’re wondering if a streetwear brand is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $4.88M per year.

Further, you can have your initial investment of $60.2K back within 9 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $85.8B, it will be possible for you to enjoy a monthly revenue of $175K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a streetwear brand to ensure success. Still, as long as you have the initial investment and can endure 9 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a streetwear brand.

Learn more about starting a streetwear brand:

Where to start?

-> How to start a streetwear brand?
-> Streetwear brand plan
-> How to finance a streetwear brand?
-> How much does it cost to start a streetwear brand?
-> Pros and cons of a streetwear brand
-> How to get clients for a streetwear brand?

Need inspiration?

-> Other streetwear brand success stories
-> Examples of established streetwear brand
-> Marketing ideas for a streetwear brand
-> Streetwear brand slogans
-> Streetwear brand names

Other resources

-> Streetwear brand tips

How much can you make in a streetwear brand?

With a streetwear brand, you can make as much as $4.88M per year since it has a gross margin of 43%.

All you need is an initial investment of $60.2K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 9 months.

Generally, a streetwear brand can offer you a monthly profit of $175K since you’re catering to a market size of $85.8B. But, of course, this size varies depending on your area of choice.

How much does a streetwear brand make a week?

The weekly profit for a streetwear brand ranges around $43.7K. As such, you can enjoy a monthly profit of $175K.

To know if your streetwear brand achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your streetwear brand.

How much does a streetwear brand owner make?

The income of a streetwear brand owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established streetwear brand is about $43.7K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as a streetwear brand owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Streetwear brand profit margins

Generally speaking, streetwear brand makes a profit margin of around 43%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a streetwear brand, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, streetwear brand owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, streetwear brand owners can ensure long-term sustainability and profitability for their business.


In a nutshell, a streetwear brand is quite promising if you plan on starting such. With a market size of $85.8B, you can enjoy a potential revenue of around $4.88M per year with a gross margin of 43%.

Considering this information, you can enjoy a return of investment within 9 months, especially if you have a monthly profit of $175K. Overall, the success of your streetwear brand also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this streetwear brand is profitable.

Make sure you have a proper streetwear brand plan and know how to get clients for your streetwear brand.

Pat Walls,  Founder of Starter Story
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