Business Idea

Start A Streetwear Brand

About

Starting a streetwear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell streetwear, or selling streetwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a streetwear brand ➜

Key stats

market size
$85.8B
revenue (monthly)
$407K
starting costs
$24.5K
gross margin
43%
avg product price
$300
time to build
9 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

About

Starting a streetwear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell streetwear, or selling streetwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a streetwear brand ➜

Key stats

market size
$85.8B
revenue (monthly)
$407K
starting costs
$24.5K
gross margin
43%
avg product price
$300

 

time to build
9 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Equipment & Supply Expenses $550 $6,500
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $9,636
Software Expenses $0 $425
Website Costs $17 $275
Other Expenses $0 $300
Total Startup Costs $992 $48,036

Successful Businesses

Business URL Rank
Official Carhartt WIP Store carhartt-wip.com #13,511
HYPEBAE hypebae.com #30,730
Feature feature.com #31,948
BAITme.com baitme.com #38,649
Dickies dickies.com #51,237
Caliroots caliroots.com #58,511
The Messi Store themessistore.com #60,592
ITeSHOP.com Hong Kong iteshop.com #78,576
NRML nrml.ca #109,743
The Chimp Store thechimpstore.com #134,662
Exclusive! Cheapest! No.1 Korea Global shopping mall. korean fashion online OKVIT. kpop goods online shop okvit.com #162,033

Pros & Cons

Pros Description
Rewarding work Starting a streetwear brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a streetwear brand. This could be the start of an incredible business opportunity!
Daily physical activity Streetwear Brand's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Amazing perks and discounts Working in the streetwear brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
You are your own boss! With starting a streetwear brand, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community One of the best parts of starting a streetwear brand is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.
Cons Description
Crowded Space Competition is high when it comes to your streetwear brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your streetwear brand are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the streetwear brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a streetwear brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a streetwear brand is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to streetwear brand.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜