6 Seed Selling Success Stories [2024]
Here are some real life success stories of starting a seed selling:
1. True Leaf Market ($4.8M/year)
Parker Garlitz, one of the Co-Founders of True Leaf Market, started the business in 2000 with his sister Kaitlin to sell wheatgrass growing kits and juicers online. Initially, they thought the niche market would only generate $5,000 per month, but they quickly surpassed their expectations and expanded their product line. Over the years, they merged with other seed companies and focused on consolidating their websites, leading to profitability and growth.
How much they make: $4.8M/year
Current team size: 150
True Leaf Market, an independent seed company offering heirloom, non-GMO, and organic seeds, growing supplies, and starter kits, has grown to a profitable $400k/month business, with revenue diversified across their website, 3rd party online sellers, Amazon, eBay, brick and mortar health food stores, and fulfillment services, and plans to continue growth through acquisitions and onboarding 50 to 100 new SKUs monthly.
Learn more about starting a seed selling:
Where to start?
-> How much does it cost to start a seed selling?
-> Pros and cons of a seed selling
Need inspiration?
-> Examples of established seed selling
-> Marketing ideas for a seed selling
Other resources
4. Johnny’s Selected Seeds
Johnny's is committed to helping growers and gardeners succeed with superior seeds, tools and service. Quality vegetable, herb and flower seeds including a large selection of certified organic seed.
Where they're located: Baie-Mahault, Guadeloupe, France
Website traffic: 1.25M/month
5. True Leaf Market
Over half a million customers have chosen True Leaf Market seed company for non-GMO, heirloom & organic garden seeds since 1974. Vegetable Gardening, Sprouts, Microgreens, Flower Seeds.
How much they make: $4.8M/year
Where they're located: Salt Lake City, Utah, USA
Current team size: 150
Website traffic: 480K/month
True Leaf Market, an independent seed company offering heirloom, non-GMO, and organic seeds, growing supplies, and starter kits, has grown to a profitable $400k/month business, with revenue diversified across their website, 3rd party online sellers, Amazon, eBay, brick and mortar health food stores, and fulfillment services, and plans to continue growth through acquisitions and onboarding 50 to 100 new SKUs monthly.
6. Burpee Seeds and Plants
Where they're located: Nashville, Tennessee, USA
Website traffic: 1.36M/month
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings