10 Planner Brand Success Stories [2024]
Here are some real life success stories of starting a planner brand:
1. Planner Peace ($270K/year)
Jess, the founder of Chasing Planner Peace, initially started her business on Etsy, selling planner inserts. As an avid planner user herself, she saw a gap in the market for colorful inserts, great quality paper, and a wide range of options in Australia. Over time, she expanded her product range to include dividers, notepads, and her own brand of planners. Through word of mouth and good reviews, she has been able to attract and retain a loyal customer base, with a 39.9% return customer rate.
How much they make: $270K/year
Current team size: 1
Chasing Planner Peace is a planner company that has expanded from selling planner inserts on Etsy, to offering a one-stop shop customizable planner experience with over 300 inserts, a planner line, and various other related products, gaining a monthly revenue of around $25,000 at its busiest time of year.
2. Saint Belford ($162K/year)
Tom and Alex, the co-founders of Saint Belford, came up with the idea for their planning diary business after experiencing burnout and struggling to find a planner that prioritized self-care. They saw an opportunity to create a unique planner that incorporated lifestyle tools and focused on wellness. In their first year, they achieved a revenue of 43k, and in their second year, they nearly quadrupled that amount, earning 160k in less than six months.
How much they make: $162K/year
How much did it cost to start: $10K
Current team size: 0
Saint Belford's Co-Founders share their journey of creating and launching a self-care and personal growth diary which made AU$160k in less than six months, with lessons on attracting and retaining customers.
So... can you actually make money with a planner brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Paper Saver ($72K/year)
Jon Yong, an architect, came up with the idea for the Paper Saver after constantly printing off draft designs that became obsolete moments later. He devised a handmade "Paper Saver" out of cardboard with a pocket inside, which allowed him to insert used paper and access the blank sides as pages of a notebook. Intrigued by the interest it generated from colleagues and clients, Jon and his partner launched the Paper Saver in 2015, and it has since grown year-on-year by an average of 20%.
How much they make: $72K/year
Current team size: 1
The Paper Saver is a sustainable notebook that reduces paper waste by utilizing used paper as pages, and has grown YOY on an average of 20% since its 2015 launch, with an expanded range including the Leather Paper Saver and the Sparkle Paper Saver for Kids.
4. Daily Orders ($240K/year)
Kelly, the founder of Daily Orders, came up with the idea for her business while on maternity leave. Frustrated with not being able to keep track of her husband's flight movements, she wanted a planner that she could easily glance at while in the kitchen. Unable to find a suitable product on the market, she decided to start her own business and create gloss acrylic planning boards.
How much they make: $240K/year
Current team size: 1
Daily Orders is a Veteran-Owned business in Victoria, Australia that creates gloss acrylic planning boards, and with just $10,000 to start, has spent $38K on Facebook ads and made $210K, while finding success despite the competition from similar products.
So... can you actually make money with a planner brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Getting Married in Denmark ($600K/year)
Arezoo and Rasmus, a husband and wife team, founded Denmark's No. 1 wedding consultancy agency, 'Getting Married in Denmark,' after realizing the popularity of Denmark as a wedding destination for international couples. They started as a wedding magazine but shifted their focus to helping couples navigate the process of getting married in Denmark. With their services ranging from basic to complete, they now handle 80 to 100 weddings a month and have helped over 4000 couples tie the knot.
How much they make: $600K/year
How much did it cost to start: $0
Current team size: 6
This husband and wife duo started a wedding consultancy agency, 'Getting Married in Denmark', which has gone from doing 5-10 weddings a month to 80-100 weddings a month in just 4 years, massively growing their revenue.
So... can you actually make money with a planner brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
6. Dreamfruit ($12K/year)
Elizabeth Russell, creator of the Dreamfruit Almanac for Earthlings, came up with the idea after closing the doors of her integrative arts and community event space. In a moment of inspiration, she created a prototype for a moon-based planner/journal hybrid that blended her concern for the world with her faith in human compassion. She collaborated with her partner, worked with a designer to create a new website, and launched her business, attracting customers through emails and in-person events.
How much they make: $12K/year
How much did it cost to start: $15K
Current team size: 1
Dreamfruit Almanac for Earthlings is a unique moon-based planner and guided journal self-published by Elizabeth Russell which resulted in a successful crowdfunding campaign with over 100% community support, building a core of supportive people through live-events and community-focused marketing.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
