13 Tips For Starting A Successful Planner Brand (2024)

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a planner brand:

#1: Tom and Alex, founder of Saint Belford:

We chatted with with Tom, founder of Saint Belford ($13.5K/month). In our interview, Tom says:

Don’t just be a brand. Show that you’re human so that customers have someone they can connect with.

Read the full interview ➜

#2: Jess Yasuda, founder of Planner Peace:

We chatted with with Jess, founder of Planner Peace ($22.5K/month). In our interview, Jess says:

I’ve always said to not worry about being perfect, and just have a go. Just get in there and don’t worry about your logo too much, or your photos, because these will improve with time and you’ll never get them right first off anyway!

Read the full interview ➜

#3: Kelly Walter, founder of Daily Orders:

We chatted with with Kelly, founder of Daily Orders ($20K/month). In our interview, Kelly says:

Coming from the Navy where everything is very procedural, starting your own business is like having a bowl of spaghetti tipped all over your table.

Read the full interview ➜

#4: Michelle Lee, founder of Paper Saver:

We chatted with with Michelle, founder of Paper Saver ($6K/month). In our interview, Michelle says:

If you truly believe in your idea, just do it. You will never know if you never try. Even if it doesn’t go completely to plan, at least you’ll know you tried.

Additionally:

Don’t take anything for granted - media exposure, acceptance into exhibitions, sales opportunities - value every chance you get as though it may be your last because these are all factors outside of your control which have a huge impact on your business with or without it.

Read the full interview ➜

#5: Jess Yasuda, founder of Planner Peace:

We chatted with with Jess, founder of Planner Peace ($22.5K/month). In our interview, Jess says:

Customers are hard to get - each one is an investment in marketing to get them to come to your website and spend money. If you can give them a good experience they will come back and tell others too. Focus on the long-game.

Additionally:

Don’t spend too much time on “fun” things like packaging, website design, etc. If your product is good, it doesn’t matter too much what your logo looks like.

Read the full interview ➜

#6: Michelle Lee, founder of Paper Saver:

We chatted with with Michelle, founder of Paper Saver ($6K/month). In our interview, Michelle says:

Seek help no matter how well you think you’re doing, the advice of someone looking into your business from a fresh perspective and different set of lenses always adds a breath of fresh air.

Additionally:

Connect yourself with other like-minded people and find an entrepreneurial-spirited community that cheers you on no matter what with the right advice.

Read the full interview ➜

#7: Michelle Lee, founder of Paper Saver:

We chatted with with Michelle, founder of Paper Saver ($6K/month). In our interview, Michelle says:

Make sure you are fully versed with the platform before you try it - even if you use it often on a personal level.

Read the full interview ➜

#8: Michelle Lee, founder of Paper Saver:

We chatted with with Michelle, founder of Paper Saver ($6K/month). In our interview, Michelle says:

There is never a right or wrong, but only an opportunity to try or not try. If you try and find out it wasn’t right, take it as a learning, not a failure. It is simply an issue of your mindset in how you define success.

Read the full interview ➜

#9: Tom and Alex, founder of Saint Belford:

We chatted with with Tom, founder of Saint Belford ($13.5K/month). In our interview, Tom says:

It can be a good idea to read stories from people in completely different industries to the one you’re in. Often it’ll spark cool ideas for you to try.

Read the full interview ➜

#10: Jess Yasuda, founder of Planner Peace:

We chatted with with Jess, founder of Planner Peace ($22.5K/month). In our interview, Jess says:

Listening to some podcasts about business can be a great source of inspiration.

Read the full interview ➜

Part of

Starting A Planner Brand: Everything You Need To Know

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