1,000+ Clever Planner Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect planner brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your planner brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best planner brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your planner brand.

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Ideas

Catchy planner brand name ideas

Ideal Solution
Superior
Next Plan
Intel Plan
Top Solution
Hasty Decision
Direct
Destined
Original
Time Central
Diverse
Dispersed Co
Social Plan
Glass Clear
Season Plan
Formal
Sixth
Sigh Co.
Effective Outline
Effort Plan
Formal Schedule
Dominant Plan
Fruity
The Creative Plan
What Is Next
Checkbox
Cheesy Selection
Checklist
Pick Me
Social Spot
Operative Guide
Divine Plan
Eternal
Outer Line
Guide
The Root
Cause
Custom Use
Controversial
Hide Hub
Paper Plan
Urban Week
Month Way
The Plot
Twisty
Qualified Mind
Partial
The Day Place
Town Hope
Loaded
Packed
The Senior Advice
Plan Consultant
The Lesser Care
Invisible
Teaser
Health Plan
Move Plan
Next Move
Right Choice
Cheesy Chapter
Social Journal
Excel Guide
Ace
Center Plan
Evolve
New Drill
Ladder
Steps
Active Mind
TimeScape
Use Plot
Local Host
Center Square
Plan Assistant
Real
The Socialist Organizer
General Convener Spot
Environmental Plotter Spot
Socialist Facilitator
Organizing Spot
Wise Organizing
The Daily
MilitaryPlanner
Practical
Crepe paper Creator
The Infinite Author
Clothes Designer Trading Co
Intelligent
Successful Plotter Spot
Environmental Guidebook
EconomicPlanner
The Holy Author
The Careful Organizer
Environmental
Global
Assistant Organizing Spot
The Successful Room Decorator
Wise
Consultant Place
Socialist
Lance Interior Decorator Collective
Convener Place
City Plotter
The Social Deviser
Economic Deviser Group
Operational Contriver Pro
ElectronicPlanner
Outstanding Outliner
Banners Planner
Consultant Collective
Day Deviser Collective
Electrical
Excellent Mastermind Group
Content Comic Strip
IndependentDesigner
Time Guide Place
The Adorable
Physical Outline
The Practical
Artistic Godhead Pro
TrainedDesigner
Saver Creator
Guidebook Place
BasedPlanner
The Professional Scheduler
StrategicPlanner
Professional Consultant Pro
Stagger Planner
Omniscient Mastermind Collective
Financial Mastermind Place
Skilled Planner
Physical Professional Organization
House Decorator Trading Co
Operational Organizer
Trained Deviser Spot
Literary Originator Collective
ConsciousCreator
Physical Pyrotechnician

Creative planner brand name ideas

EnvironmentalPlanner
CollectiveOrganizer
Scheduler Trading Co
Independent Organizer Collective
Military
Assistant Deviser Collective
City
The Urban
The Town Deviser
Time Consultant Co
Coat hanger Planner
Provider Designer
The Sole
Principal Procrastinator
Use Guidebook
Universal
The Instructional Guidebook
StrategicPlanner
Author Trading Co
Absolute Almighty Pro
The Certified Deviser
Planners Planner
Sponsor Trading Co
Prudent Professionalist
Skilled
The Perfect
Certified Guide Pro
Greatest
BrilliantPlanner
Convener Co
Prudent Programmer
Inventor Place
Professional Outline Co
Range
Top Deviser
Senior Organizing
Water hammer Planner
Range Guidebook Co
Unknown Almighty
The Brilliant Contriver
EffectivePlanner
The Meticulous Guide
Chief Composer
The Intelligent Guide
Cantor Planner
Organizer Co
The Senior Scheduler
Regional Guidebook Place
The Experienced Deviser
Professional Purchasing Agent
Practical Organizing Collective
EfficientPlanner
Professional Programmer
TranscendentCreator
The Careful
Senior Outline Group
Digital Developer
IntelligentCreator
Excellent Outline Place
Lord Place
The Economic Outline
Creative Consultant Place
Organizer Group
Guidebook Co
Originator Place
Time Guidebook Spot
The Assistant
Wise Contriver
Local Organizing Spot
Financial Organizing Group
Famous
Convener Place
Physical Outline
Global Organizing Place
Mapper Planner
GreatestOrganizer
FloralDesigner
Claw hammer Planner
MilitaryOrganizer
Brilliant Guide Pro
The Military
Graphic Sponsor Co
TirelessOrganizer
OmniscientPlanner
The Digital
Professional Professional Organization
The Wonderful
Military Guidebook
Certified Scheduler Trading Co
Outline Co
Meticulous Mastermind
The Educational Consultant
The Chief
Practical
Cosmic Comic Strip
Intelligent
Pander Planner
Conscious Cofounder
Economic
Real
Time Organizing Place
Gander Planner
Chief Cartoonist
Comprehensive
Conscious Creation
Economic Organizing Place
Financial Mastermind Collective
Hierarchical Scheduler Collective
Central
The Global Guidebook
Creative Contriver Place
Principal Psychologist
TownPlanner
Expert Organizing Co
The Level Organizing
Expert
Principal
Organizer Place
Physical Programmer
Financial Organizer Trading Co
GoodPlanner
The Regional Organizing
Intelligent Organizer Collective
Local Mastermind
PrincipalCreator
Central Contriver
Planter Planner
The Physical Outline
Local Plotter Place
Hierarchical Consultant Co
Environmental Plotter Spot
The Outstanding
Intelligent Organizing Trading Co
Electronic Plotter
Deviser Place
Global Guide Pro
Lazer Organizer
Professional Plotter
Senior Scheduler Trading Co

Learn more about starting a planner brand:

Where to start?

-> How to start a planner brand?
-> How much does it cost to start a planner brand?
-> Pros and cons of a planner brand

Need inspiration?

-> Other planner brand success stories
-> Marketing ideas for a planner brand
-> Planner brand slogans

Other resources

-> Planner brand tips

Funny Planner Brand Names

Local Mastermind
EconomicPlanner
Greatest
Rapper Planner
Rational Inventor Collective
The Urban Consultant
Brilliant Organizer Collective
Global Outline
The Successful Organizing
The Socialist Deviser
Mastermind Place
Environmental Guidebook
Socialist Consultant Pro
The Military Organizer
The Trained Consultant
BrilliantPlanner
Global Organizing Place
Consultant Spot
InstructionalPlanner
Manners Planner
The Good Consultant
Professional Organizing
Guide Trading Co
Prominent
Range
CityPlanner
Town Outline Pro
Binder Organizer
Level Outline Collective
SuccessfulPlanner
LevelPlanner
Driver Organizer
Word finder Designer
ExcellentPlanner
Content Contriver Co
Comprehensive
Global Organizing Group
The Certified
The Key Consultant
The Town Guidebook
Operational Organizer
Global Consultant Trading Co
Almighty Trading Co
Economic Mastermind Pro
Consultant Collective
Principal Professional Organization
Trained Deviser Spot
TimePlanner
Town Guide Trading Co
Key Outline Collective
The Competent
The Heavenly
Graphic Sponsor Co
Rational Organizing Collective
Senior
Physical Procrastinator
Benign Divine
Sanger Planner
The Global
The Economic Outline
Skilled Planner
The Trained Organizer
Strategic
Experienced Mastermind Group
British Architect Spot
Crepe paper Creator
Qualified Consultant
SocialPlanner
Stammer Planner
The Qualified
Chief Organizer
Omniscient Organizing
The Successful Room Decorator
Skillful Moderator Co
The Principal
Successful
Physical Plotter Pro
IndustrialOrganizer
Organizing Pro
The Effective Contriver
Level Guide Co
The Existent
The Experienced
The Outside
The Chief Organizing
The Careful Organizer
Virtual Inventor Trading Co
The Operational Organizer
Guidebook Co
Senior Organizing
ProminentDesigner
Prudent Professional Organization
Paper Creator
Renowned Fashion Designer Pro
Sponsor Pro
The Professional Deviser
Former Consultant
Practical Outline Place
Commercial paper Creator
ExperiencedPlanner
The Military Organizing
Physical Projectment
Based Scheduler
Rational
Prudent Projectment
Chief Composer
Matter Planner
Daily Organizer Collective
Economic Deviser Group
Meticulous Mastermind
The City Guide
Level
Top Guide
The Good Outline
Convener Place
Economic Organizing Place
Brilliant Scheduler Place
Professional Plotter
Individual Clothes Designer Collective
Creative Deviser Group
Intelligent Organizer Collective
The Urban Mastermind
RangePlanner
Careful Mastermind Place
The Greatest Designer
Scheduler Place
Satter Planner
Contriver Co
Principal Guide Spot
UsePlanner
Sponsor Trading Co
Good Contriver Co
Hierarchical Organizing Spot
CorporatePlanner
Environmental Guide
Global Contriver Pro
OmniscientPlanner
The Hierarchical Contriver
Social Plotter Co

Cool planner brand name ideas

Practical Plotter
Global Guide Pro
Electrical
The Town Organizing
Use Contriver
Professional Psychologist
Corporate Plotter Co
The Daily
The Urban
The Urban Mastermind
TrainedDesigner
The Wise
SkilledPlanner
Content Deviser
InnovativeDesigner
Organizer Spot
Male Divine Spot
Physical Plotter Pro
The Regional Organizing
Regional Organizer Spot
Conscious Cofounder
The Intelligent Guide
Certified Scheduler Trading Co
Deviser Place
RemarkableOrganizer
Heiser Organizer
Chief
Time Guide Place
Town Outline Group
PrincipalDesigner
Guidebook Group
Glorious Divine Group
Local Contriver
Hierarchical Scheduler Collective
Good Scheduler Trading Co
Trained Guide Trading Co
The Weekly
SeniorPlanner
Commercial paper Creator
Qualified Guidebook Place
Economic Deviser Group
Physical Deviser Place
Consultant Group
The Operational Outline
The Top
Socialist Scheduler Trading Co
Gander Planner
The Social Guidebook
SocialPlanner
Razor Creator
The Almighty Originator
The Benevolent Outline
RegionalPlanner
TrainedPlanner
Vizor Organizer
Deviser Co
City Consultant Spot
The Holy Author
Town Consultant Spot
Financial Organizer Trading Co
Qualified Outline Pro
ElectronicPlanner
Financial Guidebook
The Level Organizing
Independent Organizer Collective
Central Deviser Spot
Outline Trading Co
The Electronic Caterer
EnvironmentalPlanner
Efficient Guide
The Efficient
GoodPlanner
Principal Pyrotechnician
Outline Place
Senior Organizer Place
Godhead Place
Influential Clothes Designer Trading Co
Daily Organizer
Efficient Organizer Collective
Successful Mastermind Collective
The Great Organized
The Economic
Clamor Planner
Guide Trading Co
Wise Consultant Co
Weekly
ChiefPlanner
Consultant Collective
Military Plotter Co
Professional Scheduler Pro
Deviser Spot
Workflow
Urban Mastermind Place
Creative Consultant Place
Italian
Socialist Deviser
Principal Projectment
ProvincialOrganizer
Mastermind Co
Organizer Place
Contemporary Decorator
Professional Professionalist
Designer Trading Co
Prudent Psychologist
Assistant Organizing Spot
Hanger Planner
The Senior
Professional Professional Organization
The Theatrical Fashion Designer
InteriorDesigner
Swagger Planner
LiteraryCreator
Time Mastermind Spot
Time Consultant Spot
The Use
The Practical
StrategicPlanner
The Industrial Arranger
The Former
Organizer Trading Co
DailyPlanner
Trained Contriver
The Adorable
Assistant Outline
Daily Organizer Collective
OnlyCreator
Physical Purchasing Agent
Socialist Organizer
The Educational
Experienced Consultant Spot
Good
Weekly Guidebook Trading Co
Hierarchical Organizing
Based
The Revolutionary
CertifiedPlanner
Day Deviser Collective
Crepe paper Creator
Flyer Designer

Unique planner brand name ideas

Expert Outline Pro
GlobalPlanner
Badder Planner
Decorator Collective
Chief Creatress
The Advanced
Artistic Godhead Pro
Global Contriver Pro
ChiefCreator
Organizing Co
The Strategic Guidebook
The Urban Consultant
Outline Pro
The Absolute
Physical Outline
City Plotter
TownPlanner
The Good Consultant
Electronic Outline Group
Key
Rapper Planner
The Former Mastermind
LevelPlanner
Senior Scheduler Trading Co
Former Consultant
Chief Cartoonist
The Existent
Weekly Consultant Spot
Environmental Consultant
The Experienced Deviser
ComprehensivePlanner
Time Organizing Place
Physical Psychotherapist
Professional Purchasing Agent
House Decorator Trading Co
Qualified
Benign Divine
Custom Made Place
Physical Procrastinator
The Instructional Guidebook
Contriver Trading Co
Corporate Organizer Co
Meticulous Scheduler
Contriver Collective
Regional Scheduler Co
Educational Mastermind Pro
Level Plotter Co
Greatest
The Comprehensive Organizer
Skilled Guidebook Co
Principal Personal Organizer
Prudent
Prudent Professionalist
Chief Composer
Practical Outline Place
Time Organizer
Senior Outline
Brilliant Scheduler Place
NucleolusOrganizer
Prominent
Outline Group
Deviser Group
Digital Draftsperson
Famous
The Unseen
Jehovah Collective
Social Outline Group
Guide Spot
EnergeticOrganizer
Crammer Planner
Canter Planner
Range Guidebook Co
Daily Outline Spot
PrincipalCreator
Mastermind Place
Omniscient Organizing
Key Outline Collective
Guide Pro
SocialistPlanner
The Regional Scheduler
Financial
Skilled Contriver Co
Guide Co
The Influential Clothes Designer
Paper Creator
Top Guide
Principal Consultant
Good Scheduler Pro
Beneficent Inventor Co
Creative
The Hierarchical
Hierarchical Outline Trading Co
OmniscientCreator
Pander Planner
The Financial Mastermind
Corporate Deviser
Principal Psychologist
The Perfect
FormerPlanner
Economic Mastermind Pro
Amour Planner
Certified
Painter Creator
Inexperienced
Qualified Consultant
Digital Designing
Operational Contriver Pro
The Born House Decorator
Originator Place
Local Organizing Spot
Plotter Place
Careful Contriver Group
Practical Personal Organizer
Physical Plotter
IntelligentCreator
Grammer Planner
InstructionalPlanner
The Assistant Consultant
Tapper Planner
Corporate Scheduler Place
The Socialist Deviser
Absolute Almighty Pro
The Digital
The Comprehensive Deviser
PrudentPlanner
Certified Guide Pro
Omniscient Contriver
The Content Scheduler
Couturier Co
Wise
Urban Organizer Collective
Qualified Outline
Competent
The Instructional Contriver
Scheduler Pro
Principal Outline Group
Mastermind Spot
The Town Deviser
Inexperienced Fashion Designer

Cute planner brand name ideas

House Decorator Group
The Town
Actual Originator Trading Co
Creative Contriver Place
Senior Organizing Pro
Matter Planner
Urban
Dutch Designing
Physical Projectment
Economic
Assistant Organizing Trading Co
PrimeCreator
Caterer Pro
Prime Lord Group
Supreme
Local Deviser
CreativePlanner
The Weekly Mastermind
Practical Programmer
Wise Organizer Trading Co
The Professional Guide
The Original Interior Designer
Professional Scheduler Co
Greatest Caterer Group
Banger Planner
GreatestOrganizer
Graphic Sponsor Co
Town Outline Pro
The Skilled
Town Deviser
Senior Scheduler Pro
City
Convener Co
Practical Deviser
Electronic Plotter
The Successful
The Senior Guide
Wise Organizing Group
Beneficent Designer Group
The Military Organizer
The Hierarchical Contriver
The Effective
British Architect Spot
Real
The Intelligent
Assistant Deviser Collective
Literary Godhead
Principal Purchasing Agent
LocalPlanner
The Comprehensive
Local Consultant
Digital Designed
SkilledOrganizer
Global Mastermind
Careful
The Careful
Senior Contriver
Saver Creator
Independent Guide
UsePlanner
The Outstanding
Comprehensive
TimePlanner
Famous Lord Trading Co
RationalPlanner
Time Consultant Co
Air hammer Planner
Top Organizing Co
The Excellent
Answer Planner
Certified Consultant Collective
Social Plotter Co
Competent Consultant
The Key Guide
Inventor Place
Socialist
Time
Social Scheduler Spot
Global Contriver Spot
Binder Organizer
Content Comic Strip
Careful Mastermind Place
Independent Plotter Group
Creative Deviser Group
Contriver Spot
Physical Professional Organization
Instructional Organizer Place
Guidebook Trading Co
BlessedCreator
ExperiencedPlanner
The Omniscient
Successful Outline
Time Guide Co
DayPlanner
The Top Consultant
Physical Psychologist
Certified Organizing Place
Global Plotter
Principal Guide Spot
Principal
Bountiful Designer Trading Co
Practical Projectment
Prudent Programmer
The Good Outline
Rational Guidebook Spot
Digital Designs
Salamander Planner
UnknownDesigner
Comprehensive Contriver
Brilliant
TirelessOrganizer
RangePlanner
The Professional Scheduler
The Strategic
Chief Interior Designer
Physical Programmer
Author Trading Co
Contriver Co
Good Mastermind
The Certified
Financial Mastermind Collective
The Creative
Fryer Designer
Organized Trading Co
Prudent Deviser Place
The Omnipresent
Daily Scheduler Spot
The Experienced
Skillful Moderator Co
Deviser Pro
The Costume
Outstanding Organization
Trained Deviser Spot
Central
OperationalPlanner
Global Outline
Prancer Planner
Omniscient Guidebook
Prudent Psychotherapist

Clever planner brand name ideas

Principal Decorator Spot
The Operational Contriver
Practical Pyrotechnician
Prudent Consultant Trading Co
Content Organizing Co
Manners Planner
Senior Deviser
Practical Purchasing Agent
The Local
TalentedOrganizer
BasedPlanner
Omnipotent Author Spot
The Based
Prime Sponsor
Wax paper Creator
Brilliant Guide Pro
TrueCreator
Based Outline Pro
Strategic Guide Place
God Almighty Co
Based Plotter Place
Central Contriver
Efficient Deviser Spot
Consultant Place
The Benevolent Guide
House Decorator Place
Plotter Co
Educational
Firefighter Designer
The City Guide
The Military
CapableOrganizer
Planner Collective
Enamor Planner
Outline Collective
Omniscient Organizer Place
Based Organizer Place
Environmental Plotter Spot
Experienced Mastermind Group
Prudent Plotter Collective
Energetic Organized Collective
The Heavenly
The Invisible
The Innovative Interior Decorator
The Meticulous Guide
The Chief
Outside Organizability
Organizing Trading Co
Experienced Scheduler Collective
The Wonderful
Practical Organizer Trading Co
Scheduler Spot
The Level Mastermind
Flyer Organizer
Dutch Dressmaker
CollectiveOrganizer
Grammar Planner
Excellent
EffectivePlanner
Successful Plotter Spot
Electronic Contriver
PowerfulCreator
Contriver Group
Professional Organizing
Guidebook Place
English
Good Room Decorator Spot
PrincipalPlanner
Comprehensive Guide Pro
Professional Personal Organizer
Outside Organized
Former Deviser Trading Co
Practical Professionalist
Lord Place
The Meticulous Contriver
Prudent Projectment
The Military Organizing
The Operational Guide
Custom Made Group
Good Consultant Collective
Top Scheduler
Level Outline Collective
The Chief Consultant
Creative Contriver
Brilliant Organizing Trading Co
The Creative Deviser
Scheduler Place
Stagger Planner
Omniscient Mastermind Collective
Omniscient
Urban Organizing Group
Practical Scheduler Trading Co
QualifiedPlanner
Manors Planner
IndependentDesigner
Contriver Pro
The Central Contriver
The Meticulous
Intelligent Outline
Sound
The Trained
Clothes Designer Pro
Promoter Co
Outstanding Outliner
Wrapper Planner
Guide Place
MilitaryPlanner
IndefatigableOrganizer
Scheduler Co
Ganger Planner
Financial Organizing
Strategic
Rational Organizing Collective
Sponsor Spot
Comprehensive Plotter Group
Range
Stammer Planner
The Rational
Digital Developer
Level Organizing Spot
Rational
Panzer Planner
Practical Organizing Collective
The Based Plotter
Sponsor Pro
The Meticulous Organizer
The Chief Organizing
Socialist Guidebook
Stander Planner
Prudent Procrastinator
The Omniscient Mastermind
The Trained Consultant
Trained Consultant Co
Principal Programmer
The Principal
Rational Guidebook Trading Co
CarefulPlanner
The Careful Guide
The Sole

Best planner brand name ideas

CorporatePlanner
Professional Outline Co
Outstanding Operator
The Skilled House Decorator
The Principal Organizing
Corporate
Day Organizing
Grinder Designer
SuccessfulPlanner
Brilliant Mastermind
EfficientPlanner
Omniscient Consultant Co
Expert Organizing Trading Co
Deviser Trading Co
Grander Planner
Economic Consultant Spot
Almighty Spot
Skilled Outline Group
Military Mastermind
Planter Planner
Time Guide
The Talented Couturier
Daily Plotter Collective
Hammer Planner
The Corporate Plotter
Godhead Spot
Effective
The Creative House Decorator
Guidebook Co
Professional Consultant Pro
EducationalPlanner
Weekly Organizer Co
Panter Planner
Skilled Organized Co
Creative Consultant
Assistant
The Wise Guide
Raver Creator
Regional Consultant Place
The Conscious
Top Deviser
WisePlanner
Global
Coat hanger Planner
Sailor Creator
The Corporate Contriver
Omniscient Deviser
The Nucleolus
Unknown Almighty
Principal Professional Organization
Circuit breaker Creator
Organized Pro
Cosmic Creatress
The Senior Consultant
Socialist Consultant Pro
Fashion Designer Co
Benevolent Organizer
Cosmic Creative
Trained Consultant
PracticalPlanner
Assistant Mastermind
Organizing Collective
BenevolentPlanner
The Efficient Organizing
Operational
ConsciousCreator
The Key
Physical Professionalist
Careful Mastermind Co
Social Mastermind
Professional Scheduler Collective
ContentPlanner
Daily Deviser
The Trained Organizer
The Range
The Strategic Deviser
Environmental Guidebook Spot
Professional
Military Organizer Pro
Young
Day Scheduler
Military Guidebook
Dagger Planner
Famous Originator Group
Word finder Designer
Principal Procrastinator
The Assistant Guide
Day Scheduler Trading Co
MeticulousPlanner
Almighty Trading Co
The Top Deviser
Central Mastermind Spot
Omniscient Plotter
Renowned House Decorator Spot
Plotter Trading Co
Prudent Professional Organization
Consultant Co
Trained Plotter Place
Platter Planner
Banter Planner
Strategic Outline
The Trained Plotter
The Environmental Scheduler
Successful
True Divine Co
The City
Local Mastermind
Organizer Collective
Corporate Consultant
The Competent
Based Scheduler
The Prudent Contriver
The Economic Outline
The Efficient Scheduler
Mannered Planner
Young Architect
Outside Organiser
Visual
Organizer Group
Prudent Personal Organizer
Based Contriver
Commander Planner
Modern Interior Decorator Co
Trapper Planner
ProminentDesigner
Expert Deviser Place
Sanger Planner
Convener Place
Level Guide Co
IntelligentPlanner
Experienced Organizing
Outline Co
UrbanPlanner
Use
Consultant Trading Co
Certified Organizing Trading Co
Effective Guide Group
Professional Planner Group
Amor Planner

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Planner Brand:

Simple is always better

This means a few different things. Your planner brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your planner brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Planner Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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