17 Online Fitness Coach Success Stories [2024]

Updated: November 19th, 2023
Become An Online Fitness Coach

Online fitness coaching is using live or recorded video to offer fitness classes to an online audience at a fee. To become successful in business, online fitness coaches should possess the following personal qualities:

  • Stay focused on clients’ needs and goals
  • Be ready to walk the talk
  • Ask the clients questions
  • Focused on educating the client
  • Adjust to a language clients understand

Increase in number of internet usersand more hours spent online, online businesses will keep thriving.

Therefore, fitness coaches looking to expand their businesses or venture into new markets can consider starting an online fitness coach business.

Here are some real life success stories of starting a online fitness coach:

1. TeamFFLEX ($984K/year)

Ryan recognized the limitations of gyms, from people not being able to afford it to people who aren't able to hire a trainer due to availability issues. Taking this online could be massive. Not physically fit at the time and ready to dive into self-development, Ryan started TeamFFLEX with zero dollars and a lot of drive within.

How much they make: $984K/year
How much did it cost to start: $500
Current team size: 0

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How I Started A $48K/Month Business With An Online Fitness Training Service

This case study is about a former personal trainer who launched his online personal training platform, TeamFFLEX, starting with no money and a lot of drive, and grew it into a 6-figure business in less than a year, now doing $48,000 a month with potential for continued growth.

About
Ryan started TeamFFLEX almost 10 years ago
Revenue
Ryan grew the business to $82K/month
Costs
It cost Ryan $500 to start the business
Read by 24,924 founders

2. Expert PT LTD ($108K/year)

Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.

How much they make: $108K/year
How much did it cost to start: $500
Current team size: 2

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How I Started A $9K/Month Online Personal Training Business

Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.

About
MR started Expert PT LTD over 8 years ago
Revenue
MR grew the business to $9K/month
Costs
It cost MR $500 to start the business
Read by 6,584 founders

So... can you actually make money with a online fitness coach?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Ro Anwar Fitness ($24K/year)

Oliver Anwar, the founder of Roanwarfitness.com, came up with the idea for his online personal training business after realizing there was a demand for customized training and nutrition plans. He started by offering free coaching to friends and relatives to validate his products and gain credibility. With an initial investment of only $100, he designed various coaching packages and used social media, particularly Instagram, to drive traffic to his website. Additionally, he utilized the Sweatcoin app to offer free programs and attract more customers.

How much they make: $24K/year
Current team size: 1

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How I Channeled My Passion For Fitness Into A Successful Online Business

Oliver Anwar, an online personal trainer and founder of Roanwar Fitness, has built a profitable business that offers bespoke training, nutrition and lifestyle coaching to busy professionals which generates around $2,000 USD per month and was featured on the New York Times Best Seller Chris Guillebeau’s Side Hustle Podcast.

About
Oliver started Ro Anwar Fitness about 6 years ago
Revenue
Oliver grew the business to $2K/month
Read by 7,538 founders

4. Fit Healthy Momma ($240K/year)

How much they make: $240K/year
Current team size: 2

article

How a New Blogger Went from Zero to $200/day in a Year

Fit Healthy Momma is a case study about a blogger who started in late 2019 and in less than a year, went from being a freelance writer to earning more than $200 per day from affiliate sales, creating a space for real, legitimate information on reviews of the best D2C fitness and health brands.

About
Tami started Fit Healthy Momma over 4 years ago
Revenue
Tami grew the business to $20K/month
Read by 617 founders

So... can you actually make money with a online fitness coach?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Tobias Young Fitness ($360K/year)

Tobias Young, IFBB Pro and Online Fitness Coach, developed his online fitness coaching business after years of personal training experience. With a focus on helping business professionals and entrepreneurs transform their bodies and lifestyles, Tobias's program quickly grew to a multi 6-figure income with clients achieving impressive results, such as losing over 20 lbs of fat within the first 12 weeks. Through email marketing and social media outreach, Tobias attracts and retains customers while continuously improving his program. With plans to scale his business through paid advertising and a dedicated team, Tobias's future looks bright.

How much they make: $360K/year
Current team size: 2

article

How I Started A $18K/Month Online Fitness Coaching Business

Tobias Young, an online fitness coach with over 20 years of industry experience, shares his journey of starting an online fitness coaching business that now generates a multi-six figure income and his tips for attracting and retaining customers through email marketing, social media, and identifying a target audience.

About
Tobias started Tobias Young Fitness about 9 years ago
Revenue
Tobias grew the business to $30K/month
Read by 11,308 founders

6. Winning Mentality Fitness ($120K/year)

How much they make: $120K/year
Current team size:

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How Brandon jumped from in-person training to earning $10K/month in 3 months

Winning Mentality Fitness, led by Brandon Woo of the Bay area, grew his fitness coaching company from in-person to online training, expanding his company's monthly revenue to $10,000 with the help of Everit software and creating a new source of income that allowed him to be selective about his personal clients.

About
They started Winning Mentality Fitness about 10 years ago
Revenue
They grew the business to $10K/month
Read by 590 founders

So... can you actually make money with a online fitness coach?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Fierce & Fit ($60K/year)

How much they make: $60K/year
Current team size:

article

How to Go from 0 to $5,000/Month with Online Training

Latina business owner Michelle Riley-Snyder took her online platform, Fierce & Fit, from $0 to $5K/month through social media and leveraging client relationships, helping modern professional women to achieve their best physical and mental health with personalized workout routines, customized meal plans, and motivation.

About
They started Fierce & Fit about 9 years ago
Revenue
They grew the business to $5K/month
Read by 531 founders

8. Camp Gladiator ($479M/year)

How much they make: $479M/year
Current team size: 1004

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Ally Davidson, co-founder & co-CEO of Camp Gladiator

Camp Gladiator, founded in 2008, has seen exponential growth in 2020 and 2021, expanding faster than any other fitness fad, with over 1,000 elite Certified Personal Trainers and 100 devoted HQ teammates.

About
They started Camp Gladiator over 15 years ago
Revenue
They grew the business to $39.9M/month
Read by 600 founders

9. MasalaBody ($120K/year)

How much they make: $120K/year
Current team size:

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How I built a $10K/month online business (while working a full-time job with a family)

Online weight loss coach Nagina Abdullah built a 6-figure business while working full-time and raising a family, helping women who've tried everything else finally see positive results in their weight loss journey through her step-by-step habit change approach.

About
They started MasalaBody almost 10 years ago
Revenue
They grew the business to $10K/month
Read by 671 founders

10. Lazy Jar ($3K/year)

Justin Anyanwu, the founder of Innovative Bit, came up with the idea for his fitness app, Lazy Jar, when he realized he was neglecting his health and needed a way to stay accountable for his exercise routine. The app charges users if they fail to meet their weekly fitness goals, providing them with a penalty for their lack of commitment. Since its re-launch in March of this year, the app has been averaging $250 a month in revenue.

How much they make: $3K/year
Current team size: 0

article

How I Launched An App That Charges People If They Don't Exercise

Lazy Jar is a fitness app that charges users for failing to meet their weekly fitness goals, launched by Justin Anyanwu, which currently averages $250 per month and has been featured in publications such as TechCrunch, LifeHacker, and Fast Company.

About
Justin started Lazy Jar over 6 years ago
Revenue
Justin grew the business to $250/month
Read by 4,887 founders

11. F45 Training ($31.8M/year)

How much they make: $31.8M/year
Current team size: 4107

article

ABOUT TIME YOU MET: ROB DEUTSCH, FOUNDER AND CEO OF F45

F45 Training is a global fitness community that generated $134 million in revenue in 2021, with over 1,750 studios in 45 countries worldwide and opens 40-50 franchises across the globe, as their innovative team training focuses on high-intensity group workouts.

About
Adam started F45 Training about 11 years ago
Revenue
Adam grew the business to $2.65M/month
Read by 466 founders

12. Sweet Science of Fighting ($96K/year)

James de Lacey, founder of Sweet Science of Fighting, came up with the idea for his business after years of experience in professional sports and a master's degree in sport and exercise science. During the pandemic, he found himself stuck in Romania and decided to leverage his expertise in strength and conditioning training for combat sports. He started by creating informational content on his website and focused on SEO to drive traffic. Now, the business is making $8000/month and growing, with a community of 80 members and a successful affiliate program.

How much they make: $96K/year
How much did it cost to start: $100
Current team size: 0

article

How Building A Digital Community Of Combat Athletes Led Us To An $8K/Month Business

Sweet Science of Fighting, a combat sports training platform with specialized programs and a private community, built by James de Lacey, a Master's graduate in sport and exercise science with over a decade of experience training professional athletes, achieving $8,000/month through current customers, affiliate marketing, and funneling search engine traffic.

About
James started Sweet Science of Fighting over 3 years ago
Revenue
James grew the business to $8K/month
Costs
It cost James $100 to start the business
Read by 1,242 founders

13. Noom Inc. ($400M/year)

How much they make: $400M/year
Current team size: 1692

article

Startup Stories – Noom CEO, Saeju Jeong

Noom's mobile health app has a personalized subscription plan that uses psychological principles to encourage people to live healthier lives; with $400 million annual revenue in 2020 and a rumored IPO in the coming year at a $10 billion valuation, the company supports leading healthcare and pharmaceutical companies to improve patient treatment outcomes.

About
Saeju started Noom Inc. about 16 years ago
Revenue
Saeju grew the business to $33.3M/month
Read by 450 founders