10 Online Fitness Coach Success Stories [2025]
Online fitness coaching is using live or recorded video to offer fitness classes to an online audience at a fee. To become successful in business, online fitness coaches should possess the following personal qualities:
- Stay focused on clients’ needs and goals
- Be ready to walk the talk
- Ask the clients questions
- Focused on educating the client
- Adjust to a language clients understand
Increase in number of internet usersand more hours spent online, online businesses will keep thriving.
Therefore, fitness coaches looking to expand their businesses or venture into new markets can consider starting an online fitness coach business.
In this list, you'll find real-world online fitness coach success stories and very profitable examples of starting a online fitness coach that makes money.
1. TeamFFLEX ($984K/year)
Ryan recognized the limitations of gyms, from people not being able to afford it to people who aren't able to hire a trainer due to availability issues. Taking this online could be massive. Not physically fit at the time and ready to dive into self-development, Ryan started TeamFFLEX with zero dollars and a lot of drive within.
How much money it makes: $984K/year
How much did it cost to start: $500
How many people on the team: 0
This case study is about a former personal trainer who launched his online personal training platform, TeamFFLEX, starting with no money and a lot of drive, and grew it into a 6-figure business in less than a year, now doing $48,000 a month with potential for continued growth.
2. Tobias Young Fitness ($600K/year)
Tobias Young, IFBB Pro and Online Fitness Coach, developed his online fitness coaching business after years of personal training experience. With a focus on helping business professionals and entrepreneurs transform their bodies and lifestyles, Tobias's program quickly grew to a multi 6-figure income with clients achieving impressive results, such as losing over 20 lbs of fat within the first 12 weeks. Through email marketing and social media outreach, Tobias attracts and retains customers while continuously improving his program. With plans to scale his business through paid advertising and a dedicated team, Tobias's future looks bright.
How much money it makes: $600K/year
How many people on the team: 4
Tobias Young, an online fitness coach with over 20 years of industry experience, shares his journey of starting an online fitness coaching business that now generates a multi-six figure income and his tips for attracting and retaining customers through email marketing, social media, and identifying a target audience.
3. Sweat from Home ($300K/year)
Co-Founder and CEO Kyle Bergman, along with Co-Founders Brendan and Bethany, came up with the idea for Sweat from Home after they were laid off from their fitness studio due to the pandemic. They realized the gap in the market for interactive and live-streaming group fitness workouts and leveraged their existing community to launch the platform. With over 800 classes held, 10,300 satisfied customers, and monthly recurring revenue of $25,000, Sweat from Home has quickly become a go-to platform for at-home workouts during the pandemic.
How much money it makes: $300K/year
How much did it cost to start: $0
How many people on the team: 10
Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.
4. Serena Hannah Athletics ($168K/year)
After discovering her passion for fitness and experiencing the challenges of being a Black athlete, Serena Jenkins-Hannah decided to create a fitness brand that empowers women to shape and tone their hourglass figure. She started by selling her #1 selling item, the Hannah Booty Band System, on Amazon, where she made over $100,000 in sales within a year and a half. However, she faced challenges with Amazon's platform and decided to branch out to Shopify to gain more control over her business.
How much money it makes: $168K/year
How much did it cost to start: $2.5K
How many people on the team: 0
Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to add cash flow.
5. Yoga Strong ($120K/year)
After retiring from a seven-season professional basketball career and struggling to land job interviews, Jason Deutchman turned a family dinner conversation about making yoga more fun into Yoga Strong, a luxe performance fitness accessory brand now raking in close to $10K monthly sales.
How much money it makes: $120K/year
How much did it cost to start: $20K
How many people on the team: 0
Yoga Strong, a performance fitness accessories company, developed the perfect quality yoga mat with "Composite Technology," sourcing materials from over 200 yoga mat tests, and uses limited drops and influencer and affiliate partnerships to attract and retain customers, all while showing close to $10,000 in monthly sales.
6. Endorphitness ($120K/year)
Perry knew she wanted to work in the fitness industry since college. She started as a personal trainer and her clients inspired her to start an online coaching consultancy.
How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0
Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.
7. Expert PT LTD ($108K/year)
Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.
How much money it makes: $108K/year
How much did it cost to start: $500
How many people on the team: 2
Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.
8. Sweet Science of Fighting ($96K/year)
James de Lacey, founder of Sweet Science of Fighting, came up with the idea for his business after years of experience in professional sports and a master's degree in sport and exercise science. During the pandemic, he found himself stuck in Romania and decided to leverage his expertise in strength and conditioning training for combat sports. He started by creating informational content on his website and focused on SEO to drive traffic. Now, the business is making $8000/month and growing, with a community of 80 members and a successful affiliate program.
How much money it makes: $96K/year
How much did it cost to start: $100
How many people on the team: 0
Sweet Science of Fighting, a combat sports training platform with specialized programs and a private community, built by James de Lacey, a Master's graduate in sport and exercise science with over a decade of experience training professional athletes, achieving $8,000/month through current customers, affiliate marketing, and funneling search engine traffic.
9. Ro Anwar Fitness ($24K/year)
Oliver Anwar, the founder of Roanwarfitness.com, came up with the idea for his online personal training business after realizing there was a demand for customized training and nutrition plans. He started by offering free coaching to friends and relatives to validate his products and gain credibility. With an initial investment of only $100, he designed various coaching packages and used social media, particularly Instagram, to drive traffic to his website. Additionally, he utilized the Sweatcoin app to offer free programs and attract more customers.
How much money it makes: $24K/year
How many people on the team: 1
Oliver Anwar, an online personal trainer and founder of Roanwar Fitness, has built a profitable business that offers bespoke training, nutrition and lifestyle coaching to busy professionals which generates around $2,000 USD per month and was featured on the New York Times Best Seller Chris Guillebeau’s Side Hustle Podcast.
10. Lazy Jar ($3K/year)
Justin Anyanwu, the founder of Innovative Bit, came up with the idea for his fitness app, Lazy Jar, when he realized he was neglecting his health and needed a way to stay accountable for his exercise routine. The app charges users if they fail to meet their weekly fitness goals, providing them with a penalty for their lack of commitment. Since its re-launch in March of this year, the app has been averaging $250 a month in revenue.
How much money it makes: $3K/year
How many people on the team: 0
Lazy Jar is a fitness app that charges users for failing to meet their weekly fitness goals, launched by Justin Anyanwu, which currently averages $250 per month and has been featured in publications such as TechCrunch, LifeHacker, and Fast Company.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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