Sweet Science of Fighting

How Building A Digital Community Of Combat Athletes Led Us To An $8K/Month Business

April 25th, 2023
James de Lacey
$8K
revenue/mo
1
Founders
0
Employees
Sweet Science of...
from Austin, TX, USA
started September 2020
$8,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

I’m James de Lacey and I own and run Sweet Science of Fighting. My main product is a membership with training programs, online courses, and a private community for combat athletes looking for strength & conditioning.

These training programs span the different combat sports with separate programs for strikers, grapplers, and MMA athletes. The reason my programs are so different from the typical fitness site is I have a decade of experience in professional sports and hold a Master’s degree in sport and exercise science so I can leverage my experience of training in high-pressure environments.

Further, I’ve brought in world-class coaches to create some programs like the lead performance coach for the Dutch Judo Olympic team to provide his expertise for the Judo program.

My community has approximately 80 members and growing week to week as more fighters find my content through Google, YouTube, and the podcast.

Outside of that, I’m an affiliate for different martial arts products. These products include various boxing gloves, rash guards, training shorts, and fitness equipment related to combat sports....

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