7 Motorcycle Sales Business Success Stories [2024]

Updated: November 19th, 2023
Start A Motorcycle Sales Business

Here are some real life success stories of starting a motorcycle sales business:

1. Janus Motorcycles ($2.88M/year)

Richard Worsham, co-founder and lead designer of Janus Motorcycles, was inspired by his experience riding, working on, repairing, and customizing vintage motorcycles. With a background in architecture and a passion for automotive design, Richard and his partner leveraged their knowledge of small-bike culture and local manufacturing resources to create Janus Motorcycles. Since its launch in 2011, Janus has steadily increased sales by around 40% each year, earning $2.8 million annually.

How much they make: $2.88M/year
How much did it cost to start: $25K
Current team size: 16

article

I Built A Motorcycle Brand Earning $2.8M/Year [Featured In The New York Times]

Janus Motorcycles, a direct-to-consumer brand building handmade, classically styled motorcycles, has steadily increased sales by around 40% each year, relying on organic marketing, customer surveys, and extensive options for customization with a full menu of colors, upgrades, and add-ons to attract and retain customers, all while striving to offer the best ownership experience with personalized service and down-to-earth Midwestern hospitality.

About
Richard started Janus Motorcycles over 12 years ago
Revenue
Richard grew the business to $240K/month
Costs
It cost Richard $25000 to start the business
Read by 6,440 founders

So... can you actually make money with a motorcycle sales business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. BikeSales

Search thousands of new and used bikes for sale or sell on bikesales today! Find special offers, reviews, news & advice on Australia’s #1 motorcycle site.

Where they're located: Saint-Georges-la-Pouge, New Aquitaine, France
Website traffic: 1.2M/month

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5. Motorcycle Mall

Where they're located: Jahra, Kuwait

article

So... can you actually make money with a motorcycle sales business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Janus Motorcycles

Hand-manufactured custom motorcycles designed with a simple and classical approach. Find out more here.

How much they make: $2.88M/year
Where they're located: Goshen, IN, USA
How much did it cost to start: $25K
Current team size: 16
Website traffic: 80K/month

article

I Built A Motorcycle Brand Earning $2.8M/Year [Featured In The New York Times]

Janus Motorcycles, a direct-to-consumer brand building handmade, classically styled motorcycles, has steadily increased sales by around 40% each year, relying on organic marketing, customer surveys, and extensive options for customization with a full menu of colors, upgrades, and add-ons to attract and retain customers, all while striving to offer the best ownership experience with personalized service and down-to-earth Midwestern hospitality.

About
Richard started Janus Motorcycles over 12 years ago
Revenue
Richard grew the business to $240K/month
Costs
It cost Richard $25000 to start the business
Read by 6,440 founders