World Fitness

On Starting A Fitness Equipment Business With 130% Sales Growth

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Freddy Seoud

Founder, World Fitness

Founders

Employees

World Fitness

worldfitness.com.au

from Melbourne VIC, Australia

started February 2008

Founders

Employees

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Hey, I’m Freddy Seoud - the CEO & Co-Founder of World Fitness Australia.

World Fitness is a leading Australian brand, providing a diverse range of fitness and sports equipment, suited to both the home and commercial market. We sell everything from yoga mats & power bands to squat racks & home gym machines.

Since starting the business as a side-hustle back in 2008 (an idea sparked from my own home gym needs), we’re now located in a 3500m2 warehouse with one physical retail store, along with a national reach through our e-commerce business. In the past financial year, we’ve grown 10x, we’ve increased our number of orders by 80%, our conversion rate is up 46% and our retail store alone has grown by 13%.

Showing no signs of slowing down, we currently have plans for the expansion of physical retail stores across Australia, with numerous distribution points spread throughout the country as well.

on-starting-a-fitness-and-sporting-equipment-business-with-130-in-sales

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