On Starting A Fitness Equipment Business With 130% Sales Growth

Hey, I’m Freddy Seoud - the CEO & Co-Founder of World Fitness Australia.

World Fitness is a leading Australian brand, providing a diverse range of fitness and sports equipment, suited to both the home and commercial market. We sell everything from yoga mats & power bands to squat racks & home gym machines.

Since starting the business as a side-hustle back in 2008 (an idea sparked from my own home gym needs), we’re now located in a 3500m2 warehouse with one physical retail store, along with a national reach through our e-commerce business. In the past financial year, we’ve grown 10x, we’ve increased our number of orders by 80%, our conversion rate is up 46% and our retail store alone has grown by 13%.

Showing no signs of slowing down, we currently have plans for the expansion of physical retail stores across Australia, with numerous distribution points spread throughout the country as well.