Alpha Letter

How I Leveraged My Twitter Audience And Launched A $420K/Year Finance Newsletter

June 13th, 2022
Jack Kerouac (pseudonym)
Founder, Alpha Letter
$35K
revenue/mo
1
Founders
0
Employees
Alpha Letter
from
started January 2021
$35,000
revenue/mo
1
Founders
0
Employees
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Note: This business is no longer running. It was started in 2021 and ended in 2024. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Thanks for having me on Starter Story. I can’t disclose who I am for professional reasons, but I started, run, and operate Alpha Letter and a few other financial media publications. Some people know me as Jack Kerouac. Others call me Anon. And then others call me by the dozen or so Twitter accounts that I have run in the past or currently running.

My flagship product that I run is Alpha Letter. Alpha Letter is an investment newsletter that is focused on finding small out of favored value stocks that typical Wall Street hedge funds can’t or won’t touch.

I use a bottoms-up approach to investing and focus 70% of my time on balance sheet analysis and the remaining 30% of my time trying to forecast what free cash flows could be in the future for any given investment I am interested in. The companies I write and talk about are not sexy tech stocks and most of the time have never been covered by sell-side firms. They are small companies that are out of favor and unloved.

Alpha Letter is my main product and 90% of my revenues but I also run and operate other financial media websites such as The Free Press Report, The Stonk Market, and a...

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