20 Tips For Starting A Successful Email Marketing Tool (2024)

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an email marketing tool:

#1: Ajay Goel, founder of GMass, Inc.:

We chatted with with Ajay, founder of GMass, Inc. ($450K/month). In our interview, Ajay says:

Focus on what most people want, and let the people complaining about the edge cases go somewhere else. That keeps you focused on your plan.

Read the full interview ➜

#2: Troy Ericson, founder of Email Paramedic:

We chatted with with Troy, founder of Email Paramedic ($230K/month). In our interview, Troy says:

Get good at one skill, then that skill will lead you to a business that’s perfect for you.

Additionally:

Go jump into your favorite software or tool right now and start building something cool.

Read the full interview ➜

#3: Aquibur Rahman, founder of Mailmodo:

We chatted with with Aquibur, founder of Mailmodo ($8.5K/month). In our interview, Aquibur says:

Finding the right people to build a team at an early stage isn’t easy, the risks are high and the money for hiring is low. That only cemented my belief about the importance of good relationships in the professional world.

Additionally:

Validating the idea and finding the market fit is more important than entrepreneurs realize. That’s one of the primary reasons why not every startup makes it. I’d definitely recommend spending more time and effort on validating your idea and evaluating the product-market fit.

Read the full interview ➜

#4: Hasan M. Aboul Hasan, founder of H-supertools:

We chatted with with Hasan, founder of H-supertools ($2K/month). In our interview, Hasan says:

Content is the primary key to success in the online world, being consistent in creating valuable content. This is how you can build an audience.

Additionally:

Instead of wasting hours watching Netflix series, or scrolling on social media, Just Take Action, and Do something! Unfortunately, 90% of people fail because they just don't take action!

Further:

“I believe the number one mistake that other people make is over-expecting results.

Read the full interview ➜

#5: Chase Dimond, David Bozin and Amelia Blackwell, founder of Boundless Labs:

We chatted with with Chase, founder of Boundless Labs ($8.3M/month). In our interview, Chase says:

The goal of a great leader is to build other leaders.

Read the full interview ➜

#6: George Hartley, founder of SmartrMail:

We chatted with with George, founder of SmartrMail ($130K/month). In our interview, George says:

Laser focus on the small improvements. Sweat each incremental 1%. Big jumps are extremely rare, but if you constantly optimise for small improvements every week, you can get 2-3x annual growth.

Additionally:

If you’re thinking of doing something, then start doing something. You learn by doing.

Read the full interview ➜

#7: Ajay Goel, founder of GMass, Inc.:

We chatted with with Ajay, founder of GMass, Inc. ($450K/month). In our interview, Ajay says:

If I could go back in time, I’d cultivate a list of people interested in the product before the product was even available.

Additionally:

You don’t have to do something groundbreaking to have a successful business. GMass is probably the millionth email sending platform, and one of the smallest.

Read the full interview ➜

#8: George Hartley, founder of SmartrMail:

We chatted with with George, founder of SmartrMail ($130K/month). In our interview, George says:

Build a network of founders who’re on the journey, just ahead of you, and talk to them regularly.

Read the full interview ➜

#9: Ajay Goel, founder of GMass, Inc.:

We chatted with with Ajay, founder of GMass, Inc. ($450K/month). In our interview, Ajay says:

Hiring “cogs in the wheel” will get you going as a startup, but eventually, you’ll plateau and need to hire “stem cells.”

Read the full interview ➜

#10: Chase Dimond, David Bozin and Amelia Blackwell, founder of Boundless Labs:

We chatted with with Chase, founder of Boundless Labs ($8.3M/month). In our interview, Chase says:

I’ve always been incredibly thankful and appreciative of those around me. This is something you can start implementing today and you’ll be shocked at how well perceived it will be.

Additionally:

No matter what you do, you should absolutely provide world-class customer service. Again in the beginning stages, this is something that won’t cost you a cent.

Read the full interview ➜

#11: Liviu Tanase, founder of ZeroBounce:

We chatted with with Liviu, founder of ZeroBounce ($/month). In our interview, Liviu says:

It can help to have like-minded friends around to keep propping you up, encouraging you, and reminding you of what the truth is. Nobody walks alone.

Read the full interview ➜

#12: Tareq Hasan, founder of weMail:

We chatted with with Tareq, founder of weMail ($120/month). In our interview, Tareq says:

Just focus on improvement. If you are keen on innovation, have an eye for thorough research, you can improve each day gradually.

Read the full interview ➜

#13: Thomas Evans, founder of EmailOctopus:

We chatted with with Thomas, founder of EmailOctopus ($250K/month). In our interview, Thomas says:

Don’t get too bogged down in planning, researching, or listening to lots of experts telling you how to set up a business. If you have an idea you believe in, find a quick and easy way to build it and test it.

Read the full interview ➜

Part of

Starting An Email Marketing Tool: Everything You Need To Know

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