How Much Does It Cost To Start An Email Marketing Tool? (In 2023)
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The cost of opening a an email marketing tool can vary based on several factors. However for a an email marketing tool you can expect to spend $62 to $61,061 with an average cost of $34,173.
- The minimum startup costs for an email marketing tool: $62
- The maximum startup costs for an email marketing tool: $61,061
- The average startup costs for an email marketing tool: $34,173
Here's a detailed list of an email marketing tool startup costs:
Learn more about starting an email marketing tool:
Where to start?
-> Pros and cons of an email marketing tool
Need inspiration?
-> Other email marketing tool success stories
-> Examples of established email marketing tool
-> Marketing ideas for an email marketing tool
-> Email marketing tool slogans
-> Email marketing tool names
Other resources
-> Email marketing tool tips
-> Email marketing tool quotes
Business Formation Fees
There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Set up business: LLC & Corporations |
Required |
$50 |
$500 |
Small Business Insurance |
Recommended |
$500 |
$2,000 |
Permit and License Fees |
Optional |
$50 |
$700 |
Trademark |
Optional |
$0 |
$700 |
Lawyer Fees |
Optional |
$0 |
$1,500 |
A Patent ➜ |
Optional |
$5,000 |
$15,000 |
Software Expenses
Your email marketing tool needs software to run efficiently!
Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
File Hosting Service |
Recommended |
$0 |
$299 |
Email marketing tool |
Recommended |
$0 |
$100 |
Accounting & Invoicing Software |
Recommended |
$0 |
$50 |
CRM Software ➜ |
Recommended |
$12 |
$300 |
Project Management Software |
Recommended |
$0 |
$25 |
Internal Communication Tool |
Recommended |
$0 |
$20 |
IT Support ➜ |
Optional |
$150 |
$2,000 |
Design Programs & Software |
Optional |
$0 |
$50 |
Social Media Management Tools |
Optional |
$0 |
$50 |
Payroll Software |
Optional |
$0 |
$200 |
Office Space Expenses
It will be your call to determine if you need office space. It is not a requirement but may be necessary as your email marketing tool grows.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Rent ➜ |
Optional |
$0 |
$5,750 |
Utility Costs For Office Space ➜ |
Optional |
$0 |
$1,150 |
WiFi & Internet ➜ |
Optional |
$0 |
$100 |
Employee & Freelancer Expenses
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Payroll Costs & Fees ➜ |
Optional |
$150 |
$250 |
Employee Hiring Expenses |
Optional |
$1 |
$2 |
Employee Rewards ➜ |
Optional |
$0 |
$100 |
Website Costs
Every business should have a website, and it's worth spending a bit of money to set it up right.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Domain Name ➜ |
Required |
$12 |
$200 |
Website Hosting Costs ➜ |
Required |
$0 |
$300 |
Website Builder ➜ |
Recommended |
$10 |
$500 |
Business Email Hosting Service ➜ |
Recommended |
$1 |
$15 |
Website & Live Chat Tool |
Recommended |
$0 |
$200 |
Web Designer ➜ |
Optional |
$200 |
$6,000 |
App Creation Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
App Development ➜ |
Optional |
$1,000 |
$20,000 |
Advertising & Marketing Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Customer Research & Surveys |
Optional |
$0 |
$300 |
Networking Membership Fees |
Optional |
$0 |
$250 |
Direct Campaigns, Printing and Mailing |
Optional |
$0 |
$300 |
Affiliate Marketing Commission & Fees |
Optional |
$0 |
$250 |
Influencer Marketing |
Optional |
$0 |
$750 |
Press |
Optional |
$0 |
$500 |
Google Ads |
Optional |
$0 |
$300 |
Facebook & Instagram Ads |
Optional |
$0 |
$350 |
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings