Profile: Nathan Barry Built A $25M/Year Newsletter Platform (Started As Solopreneur)
ConvertKit is an email marketing platform designed for online creators offering them tools to collect leads, send emails, automate email marketing, and sell digital products.
ConvertKit Revenue
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ConvertKit hits $13.2M in revenue [source]
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ConvertKit hits $13.2M in revenue [source]
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ConvertKit hits $19.8M in revenue [source]
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ConvertKit hits $19.8M in revenue [source]
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ConvertKit hits $25M in revenue [source]
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ConvertKit hits $25M in revenue [source]
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ConvertKit hits $28M in revenue [source]
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ConvertKit hits $28M in revenue [source]
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ConvertKit hits $30M in revenue [source]
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ConvertKit hits $30M in revenue [source]
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ConvertKit hits $25M in revenue [source]
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ConvertKit hits $36.4M in revenue [source]
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ConvertKit hits $36.4M in revenue [source]
About The ConvertKit Founder
Who is Nathan Barry?
Nathan Barry is the founder and CEO of ConvertKit. He has always been passionate about creating visually stunning designs. Initially, he started working as a web and software designer but later developed a keen interest in audience building. This passion drove him to establish ConvertKit, which he currently heads.
About The Business
What problem is ConvertKit solving?
Creators need email automation, and monetization tools that work together to drive continuous growth.
Idea
How did Nathan Barry get the idea for ConvertKit?
In 2013, Nathan set a challenge for himself: build a $5K/mo SaaS in 6 months with just $5,000. He got the idea after reading people's complaints about Mailchimp online, and decided to build a product that addressed those.
Build
How did Nathan Barry build the initial version of ConvertKit?
ConvertKit initially struggled to grow, stalling at $2,000 MRR. Hiten Shah advised Nathan to either shut down or invest heavily. Nathan focused sharply on professional bloggers, investing $50,000 and building a dedicated team.
This pivot, coupled with direct sales and an emphasis on customer care through concierge migrations, sparked growth.
By leveraging customer referrals and launching an affiliate program, ConvertKit rapidly scaled, reaching $500,000 MRR by 2016.
Continuously innovating, such as with the 2017 redesign for visual automation, ConvertKit remains committed to serving creators independently, focusing on aiding them to earn a living.
Growth
What is the growth strategy for ConvertKit?
Initially, Nathan directly outreached to online creators and bloggers, offering to manually help them migrate from their previous email marketing platform to address the main objection.
Affiliate programs then became a core part of how ConvertKit made money and scaled beyond a 1000 customers, with a forever ongoing 30% revenue share on each month a referral is using ConvertKit.
Pricing
How does ConvertKit price their products?
Convertkit has 3 plans: Free, Creator ($9/mo), and Creator Pro ($29/mo).
Similar Ideas
Discover similar business ideas like ConvertKit:
This case study explores the journey of building Recall, an AI-powered browser extension, and how the founder experienced initial struggles with user retention, sought feedback, made product improvements, and secured VC funding after a viral HackerNews post, leading to a successful launch and continued growth.
More about ConvertKit
Who is the owner of ConvertKit?
Nathan Barry is the founder of ConvertKit.
When did Nathan Barry start ConvertKit?
2013
What is Nathan Barry's net worth?
Nathan Barry's business makes an average of $2.08M/month.
How much money has Nathan Barry made from ConvertKit?
Nathan Barry started the business in 2013, and currently makes an average of $25M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
