12 Email Marketing Agency Success Stories [2024]

Updated: November 19th, 2023
An Email Marketing Agency

Here are some real life success stories of starting a email marketing agency:

1. Boundless Labs ($99.6M/year)

Chase Dimond, the co-founder of Boundless Labs, came up with the idea for his email marketing agency after realizing the potential of email marketing for eCommerce brands. With impressive figures, such as driving over $25 million in email attributable revenue and working with clients who generate ~30% of their total revenue from email, Boundless Labs quickly became a successful and sought-after agency in just 18 months.

How much they make: $99.6M/year
Current team size: 2

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How I Started A $55K/Month Email Marketing Agency Specialized in Ecommerce

Boundless Labs is an email marketing agency for eCommerce brands that has generated over $25 million in email attributable revenue for their clients since launching 18 months ago and currently makes around $90K per month, with plans to reach $100K per month by the end of January 2020 through client referrals, strong relationships, and hard work.

About
Chase started Boundless Labs over 5 years ago
Revenue
Chase grew the business to $8.3M/month
Read by 11,400 founders

2. Hustler Marketing ($2.4M/year)

After trying various jobs and experiencing financial struggles, Bostjan decided to go all-in and start the "Hustle House" in Barcelona with three other entrepreneurs. While working on his craft as a copywriter, Bostjan started offering email marketing services and quickly learned the technical aspects. Through hard work and dedication, his agency, Hustler Marketing, grew rapidly and now manages retention marketing for 70 eCommerce stores worldwide, generating impressive revenue figures.

How much they make: $2.4M/year
How much did it cost to start: $1K
Current team size: 68

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From A "Hustle House" Of 3 In Barcelona To An International $2.5million Agency In 3 Years

Hustler Marketing, a remote email and SMS marketing agency, manages retention marketing for about 70 eCommerce stores worldwide, closed its 4th year at about $2.2M, and will aim to do $3-4M in 2022, with a net profit of around 30%.

About
Bostjan started Hustler Marketing over 5 years ago
Revenue
Bostjan grew the business to $200K/month
Costs
It cost Bostjan $1000 to start the business
Read by 5,637 founders

So... can you actually make money with a email marketing agency?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Electric Sauce ($90K/year)

The founders initially started as Shopify developers but quickly realized the need for email marketing strategies in the eCommerce space. They used Upwork as a platform to find clients and focused on providing valuable services at reasonable prices. Their dedication to simplicity and accountability helped them attract and retain customers, with their main client being acquired through Upwork.

How much they make: $90K/year
How much did it cost to start: $2K
Current team size: 0

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From Freelancing On Upwork To Building A $90K/Year Email Marketing Business

Electric Sauce, a data-driven, retention-focused, email marketing micro-agency founded by two Seans, generates $12,500 a month through pricing their services from $3,500 to $5,000 for established brands, and $1,500 to $2,500 for startups through patient learning, frugality, simplicity, extensive outreach on Upwork, and utmost accountability while using tools like ClickUp, and exposure to thought leaders on YouTube and courses like Klaviyo and Smart Marketer.

About
Sean started Electric Sauce almost 3 years ago
Revenue
Sean grew the business to $7.5K/month
Costs
It cost Sean $2000 to start the business
Read by 3,623 founders

4. Zero Gravity Marketing ($9.6M/year)

Chris Uzzo, the founder of Zero Gravity Marketing, came up with the idea for his digital marketing agency after building and overseeing the SEO and PPC departments for multiple agencies. With a focus on data-driven strategies and a commitment to transparency, Zero Gravity Marketing has experienced impressive growth, including being recognized by Inc as one of the fastest-growing privately-owned companies and projecting over $10 million in revenue for 2022.

How much they make: $9.6M/year
How much did it cost to start: $10K
Current team size: 70

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We Grew Our Digital Marketing Agency To $9.6M/Year [70 Employees]

Zero Gravity Marketing is a five-star rated digital marketing agency with Premier Google Partnership and recognized by Inc 5000 for the last three years, on track to gross over $10M in 2022, specializing in SEO, paid media management, social media marketing, email marketing, website design, CRO, content marketing and creative services.

About
Chris started Zero Gravity Marketing almost 12 years ago
Revenue
Chris grew the business to $800K/month
Costs
It cost Chris $10000 to start the business
Read by 3,494 founders

So... can you actually make money with a email marketing agency?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. 930Tech ($72K/year)

Joshua Hurley, founder of 930TECH, came up with the idea for his digital marketing and technology solutions company after noticing a gap in the market. With his background in nonprofit organizations, he saw a need for comprehensive and up-to-date technology services. Despite launching during the height of the pandemic, Hurley's hustle and determination allowed him to attract customers and exceed his financial goals.

How much they make: $72K/year
How much did it cost to start: $3K
Current team size: 2

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I Started A Digital Marketing Company At The Height of The Pandemic [$36K/Year]

This case study follows Joshua Hurley, an executive turned entrepreneur who started a digital marketing company, 930TECH, during the pandemic and is currently making around $3,000 per month, with plans of becoming one of the top three digital companies in Tennessee.

About
Joshua started 930Tech almost 3 years ago
Revenue
Joshua grew the business to $6K/month
Costs
It cost Joshua $3000 to start the business
Read by 2,344 founders

6. iContact ($28.8M/year)

How much they make: $28.8M/year
Current team size: 151

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iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

iContact was built by Ryan Allis and Aaron W. Houghton to provide user-friendly email marketing tools for small businesses worldwide, resulting in the recent $169 million purchase of the company by Vocus.

About
Ryan started iContact over 21 years ago
Revenue
Ryan grew the business to $2.4M/month
Read by 1,944 founders

So... can you actually make money with a email marketing agency?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Cold Email Studio | Cold Email As A Service 💌 ($300K/year)

How much they make: $300K/year
Current team size:

How an ML Developer Started a Cold Email Service Business

"Learn how one founder aims to reach $50k MRR by offering cold email services with Cold Email Studio."

Revenue
They grew the business to $25K/month
Read by 445 founders

8. ZenOutreach ($120K/year)

How much they make: $120K/year
Current team size: 3

Reaching $6k in MRR Providing Cold Emails as a Service

Founder shares how his B2B cold-emailing software hit $1 million annual ARR.

About
Laura started ZenOutreach about 3 years ago
Revenue
Laura grew the business to $10K/month
Read by 483 founders