9 Eco Friendly Retail Business Success Stories [2023]

9 Eco Friendly Retail Business Success Stories [2023]
Start An Eco Friendly Retail Business

Here are some real life success stories of starting a eco-friendly retail business:

1. Jungle Culture ($1.62M/year)

Jamie Skinner (from Dereham, UK) started Jungle Culture about 5 years ago.

$135K / month
2 founders / 4 employees

Case Study

My name is Jamie Skinner and I am one of the co-founders of Jungle Culture. We are an e-commerce brand that sources eco-friendly products directly from farms, small craft workshops, and ethical factories and sells them online worldwide.

Propelled by our success and the desire to create more change, we switched our focus to eco-friendly products as a whole and created Jungle Culture, which this year turned over just over $1,000,000.


2. Boomerangz Footwear ($480K/year)

Brad Munro (from Gold Coast, Queensland, Australia) started Boomerangz Footwear about 9 years ago.

$40K / month
1 founders / 3 employees
Gold Coast, Queensland, Australia

Case Study

Hello, my name is Brad Munro and I am the founder of Boomerangz Interchangeable Thongs… or Flip-Flops or Sandals or Jandals or whatever you call them!

Fast forward a few years and our Boomerangz Thongs are stocked in over 40 independent surf and streetwear stores around Australia plus some of Australia’s best known retail giants such as City Beach, and now Boomerangz Footwear is also available in the USA, Canada, The Caribbean, India and the U.K.


Learn more about starting an eco-friendly retail business:

Where to start?

-> How much does it cost to start an eco-friendly retail business?
-> Pros and cons of an eco-friendly retail business

Need inspiration?

-> Examples of established eco-friendly retail business
-> Marketing ideas for an eco-friendly retail business
-> Eco-friendly retail business Instagram bios

Other resources

-> Eco-friendly retail business tips

4. LastObject ($2.88M/year)

Isabel Aagaard (from Copenhagen, Capital Region of Denmark, Denmark) started LastObject almost 4 years ago.

$240K / month
9 founders / 6 employees
Copenhagen, Capital Region of Denmark, Denmark

Case Study

Hi, I’m Isabel co-founder of LastSwab. LastSwab is the world's first reusable cotton swab.

We just reached 1 million euros on our crowdfunding campaign and are overly excited about the huge support.


5. Root Bridges ($324K/year)

Udit Khanna (from Mumbai, Maharashtra, India) started Root Bridges over 7 years ago.

$27K / month
2 founders / 11 employees

Case Study

Hi! I’m Udit from Mumbai. I’m 30 years old and started Root Bridges 5 years back. Root Bridges is an online plants store that delivers plants direct to plant lovers across India. We’re focused on indoor plants and exotic species that are hard to find, easy to grow, and don’t need too much sunlight.

Our customers are first-time buyers, seasoned plant parents, and anyone who wants to get something beautiful for their home from across India. We currently clock sales of USD 350,000 per year, with our website doing particularly well in the pandemic (grown 200% YoY).


6. Plaine Products ($2.4M/year)

Lindsey McCoy (from Cincinnati, Ohio, USA) started Plaine Products about 6 years ago.

$200K / month
2 founders / 6 employees

Case Study

My name is Lindsey McCoy and I am the CEO of Plaine Products, a hair and body care products company dedicated to ridding the world of single-use plastic bottles--one bathroom at a time. We’ve replaced the standard plastic shampoo bottle, found in shower shelves just about everywhere, with a reusable, refillable aluminum one. From there, our concept is simple. Instead of tossing the empty bottles into the recycling bin, our customers return them to us. We clean, sterilize and refill the empty bottles, and then send them out again.

When my family returned to the States, I joined forces with my sister, Alison Webster, and we focused on creating a packaging revolution. Our customers, like us, are interested in a more eco-friendly lifestyle, the appeal of which is becoming broader and broader each day. So far, with our customers, we have diverted over 300,000 plastic bottles from our landfills and oceans.


7. Big Bee, Little Bee ($240K/year)

Amy Leinbach (from Cedar Park, TX, USA) started Big Bee, Little Bee almost 7 years ago.

$20K / month
1 founders / 1 employees

Case Study

My name is Amy Leinbach, and I’m the founder of Big Bee, Little Bee. We make innovative goods at home and on the go. I’m the Big Bee and my 6-year-old daughter is the Little Bee.


8. Paper Saver ($72K/year)

Michelle Lee (from Melbourne VIC, Australia) started Paper Saver about 8 years ago.

$6K / month
2 founders / 1 employees
Melbourne VIC, Australia

Case Study

The Paper Saver started in Melbourne, Australia, in 2015 with the simple goal to reduce paper waste. Designed by my co-founder and partner Jon Yong, he and I are now also parents with the desire for our two young children to grow up in a sustainable world. Driven by this, the Paper Saver aims to promote environmental awareness and sustainable living.

Since launching in 2015, we have grown YOY on an average of 20%, and are now on a mission to spread the word further with a project on Kickstarter, aimed at creating awareness that anyone from kids to adults can reduce waste and live more sustainably with the Sparkle Paper Saver.


Pat Walls,  Founder of Starter Story
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