Business Idea

Start A Gardening Business

About

Starting a gardening business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell gardening, or selling gardening online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a gardening business ➜

Key stats

market size
$83.3B
starting costs
$30.3K
gross margin
50%
avg product price
$150
time to build
12 months

About

Starting a gardening business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell gardening, or selling gardening online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a gardening business ➜

Key stats

market size
$83.3B
starting costs
$30.3K
gross margin
50%

 

avg product price
$150
time to build
12 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $563 $5,200
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $0 $2,300
Software Expenses $150 $2,420
Other Expenses $0 $300
Specific Industry Expenses $0 $500

Successful Businesses

Business URL Rank
Gardening Know How gardeningknowhow.com #9,289
AeroGarden aerogarden.com #60,596
Gardens Online gardensonline.com.au #104,557
The Micro Gardener themicrogardener.com #318,073
Root Bridges rootbridges.com #442,436
Detroit Garden Works detroitgardenworks.com #553,728
Envi Earth enviearth.com #626,569
Franklin Park Conservatory and Botanical Gardens fpconservatory.org #769,145
Urban Cultivator urbancultivator.net #841,391
Gardening in Tucson, Phoenix, Arizona and California gardenoracle.com #844,876
Chalet Nursery chaletnursery.com #916,530

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a gardening business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your gardening business are typically around 50%, which is considerably high and allows you to grow your business and manage costs easily.
Pick & choose the clients you work with Gardening Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a gardening business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a gardening business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a gardening business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.