6 Digital Marketing Consulting Success Stories [2024]
Here are some real life success stories of starting a digital marketing consulting:
1. Pricing I/O ($3M/year)
Marcos Rivera, the founder of Pricing I/O, came up with the idea for his business after realizing that pricing was considered a black art to many B2B SaaS leaders. With his deep experience in building and growing software products, as well as his expertise in pricing and packaging from his time at Vista Equity Partners, Marcos decided to help software companies shift pricing from guesswork to a framework. Despite the risks involved, Marcos took the leap and started Pricing I/O, quickly signing his first client within a week of launching. Since then, the company has experienced significant growth, attracting and retaining customers through a community-focused approach, an authority position on pricing, and bite-sized content that resonates with their target audience.
How much they make: $3M/year
How much did it cost to start: $5K
Current team size: 9
Pricing I/O, a pricing consultancy for B2B software companies, doubled their team size and tripled revenue in only their second year in business, helping 106 SaaS companies all during a pandemic without any marketing spend.
2. Ba6 Marketing ($54K/year)
Christine Laureano, founder of Ba6 Marketing, made a 180o pivot from being a natural product maker to a conversion copywriter and marketing strategist for product-based businesses. She noticed that many product makers hated marketing and decided to put her marketing talent to use by helping them with their copywriting and marketing strategies.
How much they make: $54K/year
How much did it cost to start: $3K
Current team size: 0
Ba6 Marketing founder Christine Laureano pivoted from natural product maker to conversion copywriter, helping brands in the natural beauty and personal care industries with marketing strategy and copywriting. She found her biggest success with email marketing, catalogs and postcards, and gathering emails at events and talks. Laureano stresses understanding customers and being patient with oneself, and offers online classes for copywriting and marketing and a Maker Marketing Academy to help makers understand marketing.
3. Thrive Internet Marketing Agency ($15M/year)
How much they make: $15M/year
Current team size: 222
Thrive, a full-service digital marketing agency, started as a small team and grew into a global company with over 220 workers in 34 states, providing custom WordPress design, e-commerce optimization, social media marketing, and more.
4. The ASK Method Company ($10M/year)
How much they make: $10M/year
Current team size: 31
ASK Method CEO Ryan Levesque's Quiz Funnel Masterclass has helped thousands of entrepreneurs launch six- and seven-figure online campaigns, as his Austin-based education company, with a team of over 50 staff, has also been listed in the Inc. 5000 list of fastest-growing companies for 2017, 2018, 2019 and 2021.
5. ClickMinded ($480K/year)
How much they make: $480K/year
Current team size: 5
ClickMinded offers online courses in SEO, PPC, content marketing, and social media marketing to help entrepreneurs improve their marketing skills and boost their businesses, complete with live training sessions, constant updates to industry trends, and a supportive attendee community.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings