Treats Happen

How This Couple Started A Healthy Dog Treat Business

November 5th, 2018
Lucas Walker
Founder, Treats Happen
$15K
revenue/mo
2
Founders
0
Employees
Treats Happen
from Toronto, Ontario, Canada
started March 2015
$15,000
revenue/mo
2
Founders
0
Employees
market size
$103B
avg revenue (monthly)
$587K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
8 Tips
Discover what tools recommends to grow your business!
platform
email
reviews
sales
other
Discover what books Lucas recommends to grow your business!
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Note: This business is no longer running. It was started in 2015 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what are you working on?

We’re Lucas Walker and Riley Wallbank, and we are from Toronto. We make all natural dog treats with our company Treats Happen.

Our flagship product is our beef lung dog treats. Dogs go crazy for it and their parents love that it’s healthy and made without fillers or additives. We’re making about $15K per month right now but expect that to consistently double by the end of the year as we launch our new branding and increase distribution.

One of our biggest learnings is that we aren’t just an e-commerce company, we’re a brand. Many people who want to start a business look to be direct to consumer through their own website. We look to be available on as many profitable channels as possible.

how-two-friends-started-a-healthy-dog-treat-business

What's your backstory and how did you come up with the idea?

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