1,000+ Catchy College Counselor Names

So, you've come up with the perfect college counselor idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your college counselor stand out.

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

We've put together a list of the best college counselor ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your college counselor.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI College Counselor Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of college counselor name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy college counselor name ideas

• College Counselor
• College Counselor Connect
• Nomad College Counselor
• Concept College Counselor
• College Counselor Publishing
• College Counselor Island
• Influence College Counselor
• BlackWater College Counselor
• College Counselor Mall
• Arden College Counselor
• Tiger College Counselor
• College Counselor Care
• ThinkBig College Counselor
• Retina College Counselor
• College Counselor Centre
• Golden College Counselor
• FirstStep College Counselor
• Snipe College Counselor
• College Counselor Folder
• Nitro College Counselor
• College Counselor Mega
• College Counselor Magnet
• AllGood College Counselor
• College Counselor Little
• Marketplace College Counselor
• Source College Counselor
• College Counselor Rabbit
• College Counselor Outlet
• College Counselor Runner
• College Counselor About
• Cross College Counselor
• College Counselor Planning
• Tempo College Counselor
• Cadence College Counselor
• PlanetEarth College Counselor
• Infusion College Counselor
• Thunderbolt College Counselor
• Ninja College Counselor
• Locate College Counselor
• Delta College Counselor
• College Counselor Monitor
• College Counselor Less
• College Counselor Lane
• Smooth College Counselor
• College Counselor Sweet
• College Counselor Tsunami
• College Counselor Extra
• College Counselor Portfolio
• Funny College Counselor
• TouchPoint College Counselor
• UnitedStates College Counselor
• College Counselor Roll
• Navigator College Counselor
• Chance College Counselor
• Gridiron College Counselor
• Quartz College Counselor
• College Counselor Lot
• Mohawk College Counselor
• Fortune College Counselor
• Foundation College Counselor
• College Blossom
• Collegeoryx
• Collegegenix
• Counselor Succeed
• Counselercog
• College Whiteboard
• Counseleroont
• College Prospect
• Counseler School
• College Wish
• Counselor Dart
• Collegelance
• Counselor Zoom
• College Innovate
• Counselor Grasshopper
• Counseler Keys
• Collegepad
• College Advisor
• Counselerquipo
• Counseleraholic
• College Eagle
• College Development
• College Succeed
• Counselor Academy
• Your College Roadway
• ConciseGuide
• Perfect Template
• SupportedCollege
• Ground cover Counselor
• Educational Teacher
• Correctional Counsel
• The Indian
• Direct Place
• Left Universities Co
• The Certified
• Moloch College
• Yale Collegiate Trading Co
• Former Therapist
• Psychiatrist Trading Co
• Safer Conduct
• Behavioral Counseling Collective
• Bibliographic
• The Trained Advisor
• Invaluable Usher

Creative college counselor name ideas

• Good Guidebook
• Commercial Chief
• Perfect Template
• SafestGuide
• Coeducational Collegium
• LegalCounselor
• Abolish College
• Guidebook Co
• Direct Place
• Coeducational Coolidge
• Chief Chief
• Dental Junior
• The Concise Pathfinder
• Skillful Counselor At Law Pro
• Competent Counselling
• Admissions counselors Counselor
• Advocate Trading Co
• The Clinical Template
• SupportedCollege
• Technical
• University Spot
• SyrianCollege
• Step Steer
• MiddleCounselor
• School Co
• Commercial Collegial
• Midwestern Campus Trading Co
• Former Students
• Psychiatrist Group
• Essential Guidebook Trading Co
• Able Counsellor
• Safer
• Visual
• Junior Counseling Pro
• Students Pro
• Poor
• Small School
• Safe
• Agricultural
• Behavioral Counseling Collective
• Vocational
• The Midwestern Collegiate
• The Theological
• Left Undergraduate
• Non
• The Small Collegiate
• Commercial Councilor
• HarvardCollege
• TrainedCounselor
• Direct Pro
• The Former Advocate
• The Personal Teacher
• ElementaryCounselor
• The Safer Direct
• University Collective
• Inexperienced
• General Guide On
• Assistant Counselor At Law Group
• ChiefCounselor
• The Oldest
• SecondCounselor
• Faithful Counseling Collective
• The Only Template
• Clinical Colleague
• Take Pro
• Detailed Steer Pro
• Cansler Counselor
• The Agricultural
• The Genetic Adviser
• Counsellor Co
• Boscage College
• Take Group
• CorrectionalCounselor
• FemaleCollege
• Pass Collective
• General Govern
• Coppage College
• Competent Councilor
• The Authoritative
• Rectangular
• InvaluableGuide
• Invisible Junior Place
• Military Schooling Trading Co
• Tutor Pro
• Conduct Co
• Naval Student Co
• Year
• Blockage College
• Commercial Counsel
• The Good Counsellor
• Coeducational
• Polish College
• Female Counselor At Law
• Schooling Co
• FormerCounselor
• Ground cover Counselor
• The Good
• Expert Adviser
• PreCollege
• Surer Usher Place
• General Guia
• Genetic
• Chief Counsel
• Wise Teacher Place

Learn more about starting a college counselor:

Where to start?

-> College counselor plan
-> How to finance a college counselor?
-> How much does it cost to start a college counselor?
-> Pros and cons of a college counselor

Need inspiration?

-> Other college counselor success stories
-> Marketing ideas for a college counselor

Other resources

-> Profitability of a college counselor
-> College counselor tips
-> Blog post ideas for a college counselor

Funny College Counselor Names

• Correctional Counsel
• Assistant Teacher Collective
• Skilled Teacher Trading Co
• Excellent Pathfinder Pro
• High
• The Faithful
• Marital Advocate Group
• Commercial Constituency
• Adviser Group
• Coeducational Cathedral
• The University Collegiate
• Helpful
• Guidebook Co
• Wallet College
• Frolic College
• Surest Conduct
• Coeducational Collegium
• The Helpful Steer
• Universities Collective
• The Jesuit
• Supported School Co
• The Concise
• Good Guidebooks
• Royal Academic
• Non Universities
• Philosophical
• Experienced
• Perfect Template
• The Trinity
• Year School Group
• Senior Universities Spot
• Coeducational Commissioners
• Accredited Campus
• Commercial Counsel
• The Moral Guidebook
• Good Guidelines
• Agricultural
• Subject Head
• Adviser Spot
• FamousCollege
• Able Adviser Collective
• The Undergraduate University
• Correctional Counselling
• Developmental
• Surer Usher Place
• SafestGuide
• Commercial Corps
• SympatheticCounselor
• University Spot
• StepGuide
• Teacher Trading Co
• Coeducational Coolidge
• Qualified Adviser
• Direct Spot
• Undergraduate Trading Co
• Counsel Collective
• Independent Undergraduate
• Prestigious Academic Spot
• Alcoholic College
• Useful
• FemaleCounselor
• Tutor Co
• Coeducational Collegiate
• TheologicalCollege
• Accredited
• Favorite Teacher Trading Co
• The Good Pathfinder
• WisestCounselor
• The Perfect Conduct
• Advocate Group
• The Competent
• Scout Spot
• Friendly Tutor Place
• The Adequate
• Sole Pass Trading Co
• The Sensitive
• IntroductoryGuide
• Safer Take Co
• Naval
• Middle Advocate Group
• Safest
• Scout Co
• LargestCollege
• Midwestern Campus Trading Co
• Wise Counselor At Law Pro
• Syrian School Group
• The Evil Advocate
• Senior Undergraduate Co
• TechnicalCollege
• Commercial Junior Group
• The Personal Counseling
• The Accredited
• Counseling Trading Co
• Brief Template Pro
• Hydraulics College
• RelatedCollege
• The Useful
• Helpful Scout Group
• The New Campus
• The Inner
• Psychiatrist Spot
• Correctional Consul
• The Personal
• Evil

Cool college counselor name ideas

• Spiritual Direct
• Counsel Co
• Counsellor Pro
• General Guidebook
• Agricultural Collegiate Group
• Students Spot
• Naval University Trading Co
• LargestCollege
• Commercial Junior Group
• Campus Co
• Certified Consultancy
• The Medical
• Largest Students Collective
• AgriculturalCollege
• Take Pro
• Comprehensive Template Collective
• SurestGuide
• Friendly Pass Collective
• Infallible
• Licensed
• Competent Councilor
• The New Campus
• IndependentCollege
• Competent Counselling
• The True Usher
• Counselors Counselor
• RoughGuide
• Coeducational Cathedral
• Skillful Counselor At Law
• Perfect Template
• Developmental Counselor At Law
• Senior Counsellor Co
• Excellent Pathfinder Pro
• Convenient Scout Spot
• SpiritualCounselor
• Brief Conduct Co
• FemaleCounselor
• Electoral
• The Technical
• Commercial Campus
• The University Collegiate
• Pastoral
• Junior Group
• Coeducational Corps
• The University
• The Elementary Advisor
• Rectangular
• The Only Template
• The Definitive
• The Online Conduct
• Experienced
• Philosophical Counsel Collective
• ClinicalGuide
• The Jesuit
• Yale Collegiate Trading Co
• Sacred Collegiate Trading Co
• Faithful Head Place
• The Convenient
• Academic Group
• FaithfulCounselor
• TechnicalCollege
• FormerCounselor
• Unerring Scout Trading Co
• Coeducational Commissioners
• Apostolic
• Junior
• Students Pro
• Collegiate Co
• Advocate Group
• The Naval
• High Teacher Collective
• Supported Collegiate Group
• Competent Adviser Co
• The Introductory
• Collin College
• Commercial
• The Faithful
• Surer Pathfinder Co
• MedicalCollege
• Effective Tutor Group
• Assistant Therapist Co
• Abolish College
• Expert Counsel
• Commercial Chief
• Unerring
• Visual Direct
• Flawless College
• LegalCounselor
• Theological Academic Place
• ResidentialCollege
• Counsel Trading Co
• Friendly
• The Competent
• MidwesternCollege
• The Left
• Skilled Advisor
• AnnotatedGuide
• Competent Consultancy
• Demolish College
• Apostolic Schooling
• Student Place
• The General Template
• School Co
• Collegiate Pro

Unique college counselor name ideas

• Former
• Competent Adviser Co
• IndianGuide
• Basic
• Legal
• The Elementary Advisor
• Royal
• The Undergraduate
• The Visual
• The Clinical Template
• ElementaryCounselor
• Coeducational Campus
• Junior Undergraduate Group
• Competent
• SafestGuide
• Mileage College
• Tallest College
• The Online Conduct
• PageGuide
• The Primary Counselor At Law
• Vocational Counselor At Law
• Coppage College
• Skillful Counselor At Law Pro
• SurestGuide
• ClearGuide
• Experienced Counsellor
• Annotated
• LicensedCounselor
• Academic Collective
• SpiritualCounselor
• The Experienced Adviser
• Correctional Chief
• Trustworthy Direct Place
• Step Template Collective
• Qualified Teacher Co
• WisestCounselor
• The Safe
• ClinicalGuide
• Competent Counseling
• Academic Spot
• The Handy
• Senior Undergraduate Co
• Commercial Consul
• CompleteGuide
• Midwestern
• The Adequate
• Developmental
• Usher Place
• Academic Adviser Group
• RoughGuide
• IndispensableGuide
• Abolish College
• School Co
• Page Template Group
• Take Place
• Apostolic
• EssentialGuide
• The Light
• Assistant Therapist Pro
• Therapist Place
• Supported School Co
• Clinical Consul
• High
• Commercial Counseling
• The Jesuit Academic
• Standard Usher
• PreCollege
• The Trinity Junior
• MedicalCollege
• General Guidebook
• Correctional Counselling
• The Bibliographical
• Educational Teacher
• AssistantCounselor
• The Oldest
• Alcoholic College
• Commercial Commission
• Expert Adviser
• Trustworthy Direct Spot
• The Convenient
• PsychologicalCounselor
• Commercial Students
• Essential
• Helpful Scout Group
• Evil Counsellor Co
• The Only Template
• The New
• The Coeducational
• Counsel Collective
• Commercial Collegial
• TheologicalCollege
• Demolish College
• MentalCounselor
• Commercial Caf
• PhilosophicalCounselor
• True Conduct Pro
• Teacher Pro
• The Midwestern Collegiate
• The Good
• The Female
• The Sole Head
• Calling College
• University Spot
• Chief Counselor At Law

Cute college counselor name ideas

• PreCollege
• ClearGuide
• Junior Therapist Spot
• Complete Scout
• Stoppage College
• Naval Student Co
• Head Place
• Denominational Collegiate Co
• The Indispensable
• Favorite Teacher Trading Co
• Authoritative
• The Midwestern Collegiate
• Apostolic Universities
• Commercial Junior Group
• Commercial Councilor
• The Coeducational
• Excellent Pathfinder Pro
• Supported
• Clinical Consultant
• Practical Scout Place
• The Concise
• MaritalCounselor
• Invisible Junior Place
• Former
• The Small Collegiate
• The Nearby
• Theological Junior Place
• The Friendly
• Convenient Scout Spot
• Counsel Spot
• ElectoralCollege
• Correctional Chief
• Spiritual Direct
• Rectangular
• Faithful Counseling Collective
• Indispensable Pathfinder Co
• Guidebook Trading Co
• PhilosophicalCounselor
• Indispensable Template
• Schooling Pro
• Friendly Guidebook Co
• The University Collegiate
• The General Pass
• Philosophical
• Visual
• Subject Head
• Coeducational Constituency
• The Elementary Advisor
• FaithfulCounselor
• The Privy
• Able
• RoyalCollege
• Evil Counsellor Co
• Expert Counsel
• LegalCounselor
• Accredited Academic Place
• Better Pass Spot
• Universities Group
• Wisest
• General Guidelines
• Trinity
• DentalCollege
• Take Co
• Midwestern Campus Trading Co
• Coeducational
• Junior
• General Guidebook
• The Spiritual Pass
• Flawless College
• Commercial Collegium
• Snobbish College
• Commercial Counseling
• The Trinity Junior
• The Former Advocate
• Assistant Therapist Co
• Wise Teacher Place
• Harvard Junior
• PerfectGuide
• Good Guide On
• Falling College
• Teacher Trading Co
• Competent Counselor At Law
• Developmental Counselor At Law
• The Denominational Junior
• The Undergraduate University
• ReliableGuide
• Pastoral Teacher
• FamousCollege
• Commercial Collegial
• University Spot
• Professional Tutor
• The Able Adviser
• Genetic
• The Chief
• Commercial Chief
• Step
• Demolish College
• Military Schooling Trading Co
• Non
• General Guidebooks
• Financial
• Commercial Cathedral
• Visual Conduct Trading Co
• WiseCounselor

Clever college counselor name ideas

• Assistant Teacher Collective
• Rectangular
• MilitaryCollege
• Qualified
• The Private Schooling
• IndianGuide
• Usher Place
• MaritalCounselor
• Moral Pass
• The Inexperienced
• The Only Direct
• Royal Academic
• Comprehensive Template Collective
• Invaluable Usher
• The Non Schooling
• PageGuide
• SeniorCounselor
• Missionary School Trading Co
• Basic Pass Group
• General Guideline
• Competent Counseling
• Trained
• The Trained Advisor
• Counseling Trading Co
• Blockage College
• Mental Counsellor Group
• FamousCollege
• Correctional Counsel
• Pass Spot
• BasicGuide
• OnlineGuide
• General Guidebooks
• Philosophical Counsel Collective
• The New Campus
• The Competent
• Clinical Consultant
• Scout Spot
• Commercial Cathedral
• The Safer Direct
• Qualified Teacher Co
• The Royal
• Wallet College
• Wise Teacher Place
• RelatedCollege
• The General Pass
• Independent Undergraduate
• Correctional Consul
• Philosophical Therapist
• The Complete Scout
• Evil Counsellor Co
• Clinical Councilor
• Junior Group
• Competent Counseling
• Visual Direct
• Inner
• Chief Counselor At Law
• Student Co
• Sacred
• Campus Pro
• Educational Teacher
• Undergraduate Trading Co
• The Medical
• WisestCounselor
• NewCollege
• CorrectionalCounselor
• Nondirective Teacher Collective
• General Guia
• School Co
• Steer Co
• ElectoralCollege
• FaithfulGuide
• PresidentialCounselor
• Light Pass Trading Co
• Indispensable Pathfinder Co
• Good Adviser Trading Co
• ConciseGuide
• Commercial Corps
• Correctional
• Ideal Advocate Spot
• Syrian Undergraduate Co
• The Coeducational
• Mileage College
• ChiefCounselor
• The Rough Template
• Chief Colleague
• Royal Undergraduate Group
• General Guidebook
• JuniorCollege
• Borage College
• MiddleCounselor
• Ultimate Pathfinder Pro
• FaithfulCounselor
• The Legal
• Assistant Therapist Pro
• Counseling Co
• The Undergraduate
• Competent Counselor At Law
• Invisible Junior Place
• Faithful Counseling Collective
• Vocational Counselor At Law
• Invisible
• Symbolic College
• SecondCounselor
• SupportedCollege

Best college counselor name ideas

• Skilled Teacher Trading Co
• Academic Adviser Group
• The Philosophical Tutor
• SeniorCounselor
• Scout Co
• The Certified Advisor
• The Elementary Advisor
• The Useful
• Moloch College
• Syrian Undergraduate Co
• The Former Advocate
• MedicalCollege
• Guidebook Trading Co
• The University Collegiate
• Tutor Place
• BibliographicalGuide
• ElectoralCollege
• Commercial Consul
• Good Guidebooks
• Left Academic Collective
• Financial
• ChiefCounselor
• The Sensitive
• OnlyGuide
• Military Schooling Trading Co
• TechnicalCollege
• Good Guidebook
• Safer
• OldCollege
• Assistant
• Correctional
• The Elementary
• Skillful
• Experienced Head Collective
• The Personal Counselor At Law
• Genetic Advisor
• The Professional
• Competent Counselor At Law
• Friendly Guidebook Co
• Direct Collective
• LegalCounselor
• Advocate Spot
• The Sacred
• Syrian Academic
• Pass Collective
• Hommage College
• The Theological
• General Gear
• Coeducational Corps
• AssistantCounselor
• Commercial Counselor At Law
• Harvard Junior
• Step Scout
• Technical
• Female Academic Pro
• Accurate
• Undergraduate Co
• PrimaryCounselor
• The Complete Scout
• The Local School
• Small School
• Sole Pass Trading Co
• Invisible Students Co
• Teacher Trading Co
• Coppage College
• The Competent
• The Qualified
• The Naval
• Small
• The Vocational
• The Genetic Adviser
• The Bibliographical
• Religious Adviser Group
• Advisor Spot
• Bibliographic Steer Place
• Schooling Co
• Wallet College
• The Able
• Undergraduate Pro
• ReliableGuide
• Philosophical
• IndependentCollege
• The Related
• The Helpful Steer
• The Concise Pathfinder
• Commercial Commission
• Favorite
• General Govern
• PracticalGuide
• Independent Undergraduate
• Chief Counseling
• Universities Collective
• The Helpful Guidebook
• Surest
• Prospective
• Advocate Trading Co
• Correctional Chief
• Commercial Collegial
• Pre
• Commercial Chief
• Guidebook Co
• Annotated
• Wallets College
• Acknowledged College

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your College Counselor:

Simple is always better

This means a few different things. Your college counselor name should always be:

• Easy to spell
• Easy to pronounce
• Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your college counselor:

• Try not to pick a business name that's crowded with other businesses
• Consider naming your business based on highly searched keywords
• Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

• Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
• Try not to name the business after only one product you sell
• Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

• Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
• Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

• Consider SEO when naming your business
• Consider naming your business something that reflects what you do and/or who you are
• Keep it simple! Easy to spell, easy to pronounce and easy to remember
• Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

• Short and simple
• Easy to spell and easy to remember
• Clearly defines what the company does
• Optimized for SEO (people searching for boutiques)
• Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

• Memorable and funny
• Short and simple
• Obvious that they sell treats for cats
• Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

• Represents the largest river in the world, making it very memorable
• The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
• The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
• Easy to spell, pronounce and recommend!