How Profitable Is A College Counselor? (Updated for 2024)

Updated: September 20th, 2023
Become A College Counselor

How Profitable Is A College Counselor? (Updated for 2024)

So you want to start a college counselor?

And the first question that came to your mind was, “Well, is a college counselor profitable?”

With a market size of $1.9B there’s plenty of business to go around. Especially considering the initial investment is $12.3K and potential revenue is $600K per year with gross margins being 90%.

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a college counselor.

Let’s dive in!

Is a college counselor profitable?

Yes, a college counselor is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $600K per year with a gross margin of 90%, you can recover your investment within 7 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your college counselor.

To determine whether your business is profitable, you should earn more than your expenses within 7 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your college counselor is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a college counselor worth it?

If you’re wondering if a college counselor is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $600K per year.

Further, you can have your initial investment of $12.3K back within 7 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $1.9B, it will be possible for you to enjoy a monthly revenue of $45K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a college counselor to ensure success. Still, as long as you have the initial investment and can endure 7 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a college counselor.

Learn more about starting a college counselor:

Where to start?

-> College counselor plan
-> How to finance a college counselor?
-> How much does it cost to start a college counselor?
-> Pros and cons of a college counselor

Need inspiration?

-> Other college counselor success stories
-> Examples of established college counselor
-> Marketing ideas for a college counselor
-> College counselor names

Other resources

-> College counselor tips
-> Blog post ideas for a college counselor

How much can you make in a college counselor?

With a college counselor, you can make as much as $600K per year since it has a gross margin of 90%.

All you need is an initial investment of $12.3K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 7 months.

Generally, a college counselor can offer you a monthly profit of $45K since you’re catering to a market size of $1.9B. But, of course, this size varies depending on your area of choice.

How much does a college counselor make a week?

The weekly profit for a college counselor ranges around $11.3K. As such, you can enjoy a monthly profit of $45K.

To know if your college counselor achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your college counselor.

How much does a college counselor owner make?

The income of a college counselor owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established college counselor is about $11.3K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as a college counselor owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

College counselor profit margins

Generally speaking, college counselor makes a profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a college counselor, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, college counselor owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, college counselor owners can ensure long-term sustainability and profitability for their business.

College counselor owner salary

The salary of a college counselor owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established college counselor, in a prime position, might see an average weekly salary around the ballpark of $11.3K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a college counselor is quite promising if you plan on starting such. With a market size of $1.9B, you can enjoy a potential revenue of around $600K per year with a gross margin of 90%.

Considering this information, you can enjoy a return of investment within 7 months, especially if you have a monthly profit of $45K. Overall, the success of your college counselor also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this college counselor is profitable.

Make sure you have a proper college counselor plan and know how to get clients for your college counselor.