Updated: October 8th, 2022

MailChimp is an a marketing automation platform and an email marketing service.

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@MailChimp (265K followers)


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MailChimp Product Features

MailChimp is the gigantic elephant-in-the-room leader in the email space.

They are a great tool if you are just getting started with email marketing as they have a pretty generous freemium plan.

MailChimp has a couple really good things going for them:

  • Very good reporting for a free tool
  • One of the best drag and drop editors - makes it very easy to send newsletter.

MailChimp falls short in its pricing model because your costs will skyrocket as your list grows, and the automation features are limited.

This tool is best for: small businesses or just getting started.

MailChimp Pricing

How does MailChimp pricing work?

MailChimp is a freemium product.

MailChimp Pricing Tiers

MailChimp has the following pricing tiers:

The free plan, up to 2000 subscribers - what you get

  • Send up to 12,000 emails per month
  • Up to 2,000 subscribers
  • Email support included for 30 days

"Essentials" plan Plans start at $10 per month

  • Up to 5,000 subscribers $50 per month
  • Up to 10,000 subscribers $75 per month
  • Up to 25,000 subscribers $150 per month

Standard plan Plans start at $15 per month

  • Up to 5,000 subscribers $75 per month
  • Up to 10,000 subscribers $99 per month
  • Up to 20,000 subscribers $189 per month

Learn more about MailChimp pricing ➜

MailChimp Reviews

What Companies Are Using MailChimp?

# Customer Type Description
Think Crucial appliance repair business Quality replacement parts with free shipping & unbeatable pricing! Think Crucial sells filters for your vacuum, pool or HVAC, to home, garden & office supplies.
Robo 3D 3D Printing Business ROBO 3D Printers is the consumer's choice top personal 3D printer in the market. We offer amazingly priced 3D printers, accessories, and more for all consumers.
article cryptocurrency business
Headline Solar candle business Buy Scented Candles Online. Soy wax candles hand-poured in micro-batches. Visit - ditch the paraffin wax candle and join the soy revolution!
The Mobile Locker Co storage locker business Our locker trucks and mobile back check systems provide efficient, effective, and simple services for events of all sizes.
DULO men's clothing line Dress shirts from performance fabrics. Sports performance and comfort. Never iron, always look great, a 4-way stretch fabric moves with you, odor repellent, machine washable. Made in Europe. Shop now.
Social Reach social media marketing service Micro Bikes UK is the ultimate one stop shop for performance kids toys. We stock a large range of mini bikes, kids petrol quads, scooters, pit bikes and electric ride on cars.

MailChimp Alternatives

Looking for an alternative to MailChimp? We've put together a list of all MailChimp competitors and alternatives.

List of best alternatives to MailChimp:

# Tool Description Pricing Using
Omnisend Omnisend is a top-rated ecommerce email & SMS marketing platform used by more than 75,000 brands to send automated emails, SMS and push notifications to their customers to build their brand and increase sales.

| freemium | see all businesses using ➜ | | 2 |

| G Suite | An integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. | freemium | see all businesses using ➜ | | 3 |
| Klaviyo | Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web. | freemium | see all businesses using ➜ | | 4 |
| Whatsapp | A cross-platform instant messaging application that allows iPhone, BlackBerry, Android, Windows Phone and Nokia smartphone users to exchange text, image, video and audio messages for free. | freemium | see all businesses using ➜ | | 5 |
| ActiveCampaign | Marketing automation platform that blends automation and human touch. | paid | see all businesses using ➜ | | 6 |
| ConvertKit | Email marketing for creators. | paid | see all businesses using ➜ | | 7 |
| SendGrid | Customer communication platform for transactional and marketing email. | freemium | see all businesses using ➜ | | 8 |
| Mailerlite | Affordable Email Marketing Software for Small Business. | freemium | see all businesses using ➜ |

See all MailChimp alternatives ➜


Here's what customers are saying about MailChimp:

Customer Testimonial
Robo 3D We use MailChimp for email marketing - simple and easy to use, segment, and create some automations when applicable. - Braydon Moreno, founder of Robo 3D
Bingo Card Creator For my email list management and campaigns, I am very happy with MailChimp. - Beth Kovalcik, founder of Bingo Card Creator
Blush Boutique Co To keep our customers in the know and for marketing tools, we use Mailchimp for the effortless email templates and Mailchimp. It works with Shopify to import contacts who sign up on our eCommerce site. One of the best marketing tools we use is a text message system to alert customers of live videos of new arrivals, coupons, and more. - Emilie Casseday, founder of Blush Boutique Co
FLXCUF It’s great because I can sync it up with my Shopify store for easy access to my customer database. The nice thing about MailChimp is there’s a free version if you’re just getting started, with a few upgradeable paying options as well. - Rob Kessler, founder of FLXCUF
Concept Marketing Group MailChimp is a great email marketing platform with a free account with limited features that allows you to see if this will work for your company. Their staff is very knowledgeable and always willing to help if needed. - Barbara Ferrigno, founder of Concept Marketing Group