tool-icon MailChimp

A marketing automation platform and an email marketing service.

MailChimp is the gigantic elephant-in-the-room leader in the email space.

They are a great tool if you are just getting started with email marketing as they have a pretty generous freemium plan.

MailChimp has a couple really good things going for them:

  • Very good reporting for a free tool
  • One of the best drag and drop editors - makes it very easy to send newsletter.

MailChimp falls short in its pricing model because your costs will skyrocket as your list grows, and the automation features are limited.

This tool is best for: small businesses or just getting started.

The free plan, up to 2000 subscribers - what you get

  • Send up to 12,000 emails per month
  • Up to 2,000 subscribers
  • Email support included for 30 days

"Essentials" plan Plans start at $10 per month

  • Up to 5,000 subscribers $50 per month
  • Up to 10,000 subscribers $75 per month
  • Up to 25,000 subscribers $150 per month

Standard plan Plans start at $15 per month

  • Up to 5,000 subscribers $75 per month
  • Up to 10,000 subscribers $99 per month
  • Up to 20,000 subscribers $189 per month

"We use MailChimp for email marketing - simple and easy to use, segment, and create some automations when applicable."

- Braydon Moreno, Robo 3D ($150,000 revenue/mo) full story

"For my email list management and campaigns, I am very happy with MailChimp."

- Beth Kovalcik, Bingo Card Creator ($1,500 revenue/mo) full story

"To keep our customers in the know and for marketing tools, we use Mailchimp for the effortless email templates and Mailchimp. It works with Shopify to import contacts who sign up on our eCommerce site. One of the best marketing tools we use is a text message system to alert customers of live videos of new arrivals, coupons, and more."

- Emilie Casseday, Blush Boutique Co ($25,000 revenue/mo) full story

"It’s great because I can sync it up with my Shopify store for easy access to my customer database. The nice thing about MailChimp is there’s a free version if you’re just getting started, with a few upgradeable paying options as well."

- Jay Fuller, FLXCUF ($2,000 revenue/mo) full story
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