1,000+ Trendy Tech Support Business Names

Updated: August 13th, 2025

So, you've come up with the perfect tech support business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your tech support business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best tech support business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your tech support business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Tech Support Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of tech support business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy tech support business name ideas

  • StructuralSupport
  • Carte Support
  • PersonalService
  • CoolCustomer
  • Solid Sustain
  • SpectraTech
  • Humble
  • The Principal
  • Shopper Trading Co
  • Wide Substantiate
  • Ieee
  • PrincipalCustomer
  • EnoughSupport
  • SciTech
  • Corporate Clients
  • Squirt Support
  • Divine Help Group
  • Sustain Collective
  • The Structural Backing
  • Public Help
  • Bolster Collective
  • Preferred
  • Political
  • Outstanding Help Place
  • Medical Overhauling
  • Good
  • Sci Co
  • Chief Consumer
  • DehydroTech
  • The End
  • RayTech
  • SurgicalTech
  • The Firm Substantiate
  • The Largest
  • Weekly Overhaul
  • Restart Support
  • Universal
  • Consumer Place
  • Nutritional Funding Pro
  • Technical Co
  • Multi Sci Place
  • The Limited
  • Parental
  • The Civil
  • Retail
  • The Effective
  • Profitable User
  • Help Group
  • ValuableCustomer
  • SocialSupport
  • The Loyal
  • Specific
  • Looking
  • Consumer Trading Co
  • New Client
  • The Enthusiastic
  • Bio Technologies
  • Underpin Pro
  • Consular Help Pro
  • Clients Place
  • The Sophisticated
  • The Voluntary
  • Technologist Co
  • Mechanical
  • The Satisfactory
  • The Free
  • Military Overhaul Place
  • Techno Pro
  • Satisfactory Svc
  • Dissatisfied Subscriber Spot
  • Time Shopper
  • Considerable Backing Group
  • The Aft
  • Ing
  • Medium
  • Art Support
  • Sound Tec Place
  • The Constant Documentation
  • Foreign Consumers Collective
  • Armed Service Spot
  • Unhappy Subscriber Trading Co
  • ElectricService
  • Governmental
  • The Electoral
  • Lateral
  • Ongoing
  • Transform Support
  • Administrative Documentation
  • The Commercial
  • The Corporate
  • Certain Service
  • The Happy
  • Voc Technological Collective
  • Constant
  • Poly Technical School Co
  • Weekly
  • Military Service Place
  • Secret Serve
  • 709 Techno Place
  • The Lip
  • DifficultCustomer
  • Prospective

Creative tech support business name ideas

  • Consumer Trading Co
  • MedicalTech
  • Domestic
  • The Spectra Tec
  • Sci Trading Co
  • Sufficient
  • LowTech
  • Good Shopper
  • The Substantial
  • Funding Place
  • First Clientele Group
  • Happy
  • The Pharm
  • Enthusiastic
  • Invaluable Religious Service Co
  • Favored
  • Harterei
  • SteadyCustomer
  • Male Client
  • Chief Clientele
  • Persis Service
  • Sole
  • Solid Sympathy
  • AdequateSupport
  • Consumers Group
  • The Ideal
  • Dissatisfied Clientele
  • Electoral Substantiate Co
  • Continued
  • NewCustomer
  • The Technical
  • Clientele Trading Co
  • Loyal
  • The External Consumers
  • The 888
  • Inspection And Repair Pro
  • Structural Stand
  • Buyer Group
  • Unhappy
  • Londoner Customer
  • LoyalService
  • The Structural
  • Sufficient Solidarity
  • Steady
  • Tec Collective
  • Institutional
  • The Poly Technicians
  • Backing Trading Co
  • Corporate Clientele
  • The Popular Documentation
  • The Sufficient Sustenance
  • The Electoral
  • MedicalService
  • Good
  • DifficultCustomer
  • The Lip
  • Ieee Technological
  • Circle Service
  • Ieee
  • The Tough Consumer
  • Limited Underpin
  • Harterei Sci
  • Secret Staff
  • Weekly Overhaul
  • Social
  • The Effective
  • Particular
  • End
  • The Major
  • Limited Reinforcement
  • SurTech
  • Regular Overhaul Collective
  • The Emotional
  • Corporate Custom
  • The Foreign
  • Firm Sustain Collective
  • Exert Support
  • Poly Technicians Place
  • AdministrativeSupport
  • Governmental Sustenance Co
  • Corporate Cust
  • Consular Armed Service
  • Technicians Co
  • Clients Pro
  • RayTech
  • Clientele Co
  • ExternalCustomer
  • The Outside
  • The Meritorious
  • Looking
  • Specific Clients Collective
  • Powerful Bolster Co
  • The Weekly
  • Specific Subscriber Group
  • Solid See Through
  • Adored Support
  • Technology Group
  • FirstCustomer
  • Pan
  • Enthusiastic Bolster
  • Public Help
  • Electoral Backing Pro

Learn more about starting a tech support business:

Where to start?

-> How much does it cost to start a tech support business?
-> Pros and cons of a tech support business

Need inspiration?

-> Other tech support business success stories
-> Marketing ideas for a tech support business

Other resources

-> Profitability of a tech support business
-> Tech support business tips

Funny Tech Support Business Names

  • Multi Technologist
  • Buyer Trading Co
  • CivilService
  • Adequate Reinforcement
  • Client Co
  • Affirm Collective
  • CoolCustomer
  • Active
  • Sufficient Endorse Spot
  • Secret Serving
  • Divine Service Spot
  • SciTech
  • Ing Biotechnology
  • OngoingSupport
  • Girt Support
  • Users Trading Co
  • The Satisfactory
  • Less Reinforcement
  • MaleCustomer
  • Divine Service Group
  • Multi Tec
  • The Constant Documentation
  • Logistical
  • The Administrative
  • Avail Spot
  • Based Help
  • PartialSupport
  • Ongoing Endorse Group
  • Technicians Co
  • Georgia Biotechnology Trading Co
  • Techno Place
  • DailyService
  • Chief Consumer
  • Full Reinforcement Co
  • Avuncular Customer
  • Vert Support
  • The Nutritional
  • Hour Inspection And Repair Spot
  • Obstructer Customer
  • Harterei Sci
  • Smart Support
  • Foreign Consumers Collective
  • The Widespread
  • The Experienced Technologist
  • BiggestCustomer
  • The Postal
  • Reinforcement Co
  • SurTech
  • The Sufficient Sustenance
  • Abutter Customer
  • National Inspection And Repair Place
  • Medical Overhauling
  • Shuffler Customer
  • Strong Subscribe
  • Serving Trading Co
  • Ieee Technological
  • Substantiate Spot
  • Yurt Support
  • Sufficient Stand
  • Buyer Collective
  • Looking
  • NewCustomer
  • Sufficient Sustenance
  • User Collective
  • Unhappy Subscriber Trading Co
  • Shopper Trading Co
  • Royal Avail Place
  • Further
  • Avail Group
  • Ray Technological Place
  • The Chem Technologies
  • Specific Subscriber Group
  • The Waste
  • Sound
  • Surface Service
  • Social
  • Solid See Through
  • Serve Co
  • Biotechnology Place
  • Daily Divine Service Co
  • The Sufficient
  • Med Sci
  • Help Group
  • The Tough
  • Overhaul Trading Co
  • Sufficient Subsidize
  • Logistic
  • Cal
  • The Military
  • Exert Support
  • Actual Armed Service Spot
  • Logistical Endorse Pro
  • The Advanced
  • Verses Service
  • Important Clientele Place
  • Sci Spot
  • The Mid
  • The Poly
  • The Arles
  • Reinforcement Group
  • Key Tenant
  • Secret Systems

Cool tech support business name ideas

  • The Social
  • The Limno Technical
  • Sufficient Stand
  • The Constant Bolster
  • Survise Service
  • Empirical Underpin Trading Co
  • Extra Backing Collective
  • Consular Help Pro
  • Sophisticated Techno Group
  • The Lip
  • First Clientele Group
  • Abutter Customer
  • Tec Collective
  • Governmental Sustenance Co
  • Consular Armed Service
  • Social Sustain
  • LoyalService
  • Distinguished
  • Selfless System
  • Limited Reinforcement
  • The Voluntary
  • The Online
  • The Cool
  • Technical Collective
  • Active Religious Service Group
  • Corporate Consumer
  • SocialSupport
  • Wide Substantiate
  • Adjustor Customer
  • Confederate
  • Tec Trading Co
  • PersonalService
  • The Poly Technicians
  • Dervish Service
  • Reinforcement Trading Co
  • Administrative Documentation
  • The Prima
  • The Sufficient
  • Avail Group
  • The Solid
  • Key Tenant
  • Adequate Reinforcement
  • Military Service Co
  • Alot Support
  • BiggestCustomer
  • Selfless Serving
  • Unhappy Subscriber Trading Co
  • Solid See Through
  • Technical Co
  • Weekly Overhaul
  • Bloodsucker Customer
  • Largest Subscriber Co
  • Pert Support
  • Mutual Affirm
  • Sufficient Bolster Pro
  • Techno Place
  • The Medical Overhaul
  • Buyer Collective
  • Slippery
  • The Professional
  • MutualSupport
  • The Moral Reinforcement
  • Civil
  • The Spectra Tec
  • Sufficient Sustenance
  • Logistic
  • Med
  • Postal
  • Solid Sustain
  • Considerable Backing Group
  • Affirm Collective
  • Public Backing Group
  • The Widespread
  • The Micro Sci
  • The Strong
  • Techno Co
  • Good Shopper
  • Better
  • Looking Client Collective
  • The Chem
  • Naval
  • Typical
  • PublicSupport
  • Cool Centered
  • Help Co
  • The Advanced
  • Military Overhaul Place
  • The Sophisticated
  • The Surgical Techno
  • The Male Consumers
  • Earnest Service
  • Control surface Service
  • Male Client
  • Poly Technicians Place
  • The Commercial
  • Chief Caller
  • LookingCustomer
  • Corporate User
  • Social Sympathy
  • Better Armed Service Pro
  • Serve Trading Co
  • The Structural Backing

Unique tech support business name ideas

  • Backing Spot
  • Chief Caller
  • Loyal Overhaul
  • The Useful
  • The External
  • The Outstanding Help
  • Limited Underpin
  • The Professional
  • Frequent
  • The Military
  • Secret Svc
  • Foreign
  • Retail Tenant Trading Co
  • The Good
  • Social Subscribe
  • Solid
  • Compulsory Armed Service
  • User Collective
  • Divine Help Group
  • Clients Co
  • Selfless Serving
  • Typical
  • Customers Customer
  • The Based
  • Federal Endorse Spot
  • Political
  • Public Help
  • ExternalSupport
  • Divine Service Group
  • Commercial
  • Skirt Support
  • Sole
  • Next Subscriber Pro
  • Poly Technicians Place
  • Funding Place
  • The Surgical
  • MediumTech
  • The Senior
  • Chief Custom
  • The Largest Tenant
  • Above par Customer
  • Diplomatic Overhauling Place
  • Technologist Collective
  • Solid Sympathy
  • Med Sci
  • Purple Service
  • The Faithful Religious Service
  • Consular Help Pro
  • Satisfactory Military Service Collective
  • The Occasional
  • The Regular
  • Corporate Centered
  • OutstandingService
  • Chem
  • Wide Affirm Co
  • Limited Reinforcement
  • The Major Client
  • Solid See Through
  • Regular Client
  • Cool Centered
  • Overhauling Trading Co
  • The Steady
  • Abutter Customer
  • Sustain Collective
  • Technical Funding Collective
  • Technical School Co
  • Full Documentation Place
  • Individual Consumer
  • The Popular
  • Regular Overhauling Co
  • Girt Support
  • Voluntary Help
  • Armed Service Group
  • Firm Sustain Collective
  • Confederate
  • GoodService
  • Federal
  • Sufficient Supporter
  • Less Reinforcement
  • Empirical Affirm
  • Circle Service
  • Good Overhauling
  • The Consular
  • NewCustomer
  • MedTech
  • Shuffler Customer
  • Specific Subscriber Group
  • Corporate
  • MaleCustomer
  • DifficultCustomer
  • Only Client
  • Solid Technical School
  • Strongest Services
  • Ongoing Endorse Group
  • The Lip
  • Alot Support
  • Social
  • LoyalService
  • Voc Technological Collective
  • Civil
  • The Chief
  • Technologist Co

Cute tech support business name ideas

  • Tarsus Service
  • Cool Centered
  • Funding Place
  • DehydroTech
  • Political
  • Actual Religious Service
  • The Comp
  • Logistic
  • The Sound
  • Corporate Custom
  • Poly Technicians Place
  • Frequent
  • The Sufficient
  • Sustenance Collective
  • Corporate
  • Sound Tec Place
  • Evert Support
  • The Foreign User
  • Effective
  • Substantiate Place
  • GoodService
  • Alert Support
  • Uniform Support
  • Selfless System
  • Direct
  • The Major Client
  • Clients Place
  • 888
  • ArlesTech
  • Ieee
  • Wide Substantiate
  • The Happy
  • Retail Tenant Trading Co
  • Serve Collective
  • Adored Support
  • The Internal
  • Med
  • Dissatisfied Clientele
  • Substantiate Co
  • Enthusiastic
  • PersonalService
  • End Clients
  • Harterei Sci
  • Profitable Subscriber Spot
  • The Ing
  • Sufficient Bolster Pro
  • Tenant Place
  • Consumer Trading Co
  • Secret Svc
  • Sci
  • The Firm Substantiate
  • Sermon Service
  • Social Sustain
  • The Ieee Techno
  • The Cool
  • IndirectSupport
  • Weekly Overhaul
  • Strongest Services
  • The Val
  • The Spectra Tec
  • Mechanical
  • Key Tenant
  • The Chem Techno
  • CongressionalSupport
  • Overhauling Place
  • The Compulsory Divine Service
  • Solid
  • The Surgical
  • The Nutritional
  • LowTech
  • Regular Military Service
  • Tart Support
  • Weekly
  • Harterei
  • Selfless Serviceability
  • The Congressional
  • LateralSupport
  • Tenant Collective
  • Aft Tec Pro
  • The Compulsory Overhaul
  • The Enthusiastic
  • PopularSupport
  • The Compulsory
  • Armed Service Group
  • Favorite Client
  • UglyCustomer
  • Cool Clients
  • Poly Technical School Co
  • Above par Customer
  • Techno Trading Co
  • CoolCustomer
  • Cal Technologist Trading Co
  • The Strongest
  • Based Help
  • Secret Serve
  • Multi Technologist
  • Logistical Endorse Pro
  • Mart Support
  • Loyal
  • The Sophisticated Technical School
  • Unanimous
  • Selfless Svc

Clever tech support business name ideas

  • Squirt Support
  • Disconcert Support
  • Spectra Technicians Trading Co
  • Regular Military Service
  • Personal Overhauling Trading Co
  • MajorCustomer
  • The Prima
  • 888
  • Tart Support
  • The Mass
  • Loyal Clientele Group
  • The Medical
  • Invaluable Religious Service Co
  • The Consular
  • The Continuous
  • Avail Spot
  • Before Support
  • Pan
  • Strongest Funding
  • Art Support
  • The Corporate Buyer
  • Sophisticated
  • Enthusiastic Bolster
  • Sole
  • The Experienced Technologist
  • Consular Help Pro
  • Chief Caller
  • Technologies Group
  • Low Sci
  • Corporate Consumer Co
  • AverageCustomer
  • Public Bolster Spot
  • The Poly Technicians
  • Limited Underpin
  • Regular Overhaul Collective
  • The Surgical Techno
  • Waste Technological Collective
  • RegularService
  • Electoral Substantiate Co
  • Exert Support
  • Only
  • Substantial
  • Harterei Sci
  • Clients Trading Co
  • Serving Collective
  • The Sound
  • The Potential Users
  • Considerable Sustenance
  • Foreign Military Service Collective
  • The Close Funding
  • Technicians Co
  • Users Group
  • Buyer Collective
  • Extra Backing Collective
  • MedicalService
  • The Sur
  • The Sufficient Affirm
  • The Corporate
  • Ing Biotechnology
  • Constant
  • ExternalCustomer
  • The Foreign Inspection And Repair
  • Specific
  • OngoingSupport
  • The Male Consumers
  • Actual
  • Serve Trading Co
  • New Client
  • Technical Co
  • Internal
  • SingleCustomer
  • Advanced
  • Commercial
  • Corporate Consumer
  • Tarsus Service
  • Overhaul Trading Co
  • SciTech
  • Kick start Support
  • Confederate Armed Service
  • Powerful Bolster Co
  • Clientele Co
  • Occasional Consumer Collective
  • The Popular Documentation
  • Above par Customer
  • Senior Biotechnology
  • Electoral
  • Skirt Support
  • The Senior
  • Big Shopper
  • Limno Technical Place
  • The Secret
  • Cool Clients
  • Strong Subscribe
  • The Advanced
  • Empirical Affirm
  • Gunrunner Customer
  • Good Overhauling Place
  • Certain Service
  • The External Endorse
  • MultiTech
  • Corporate
  • The Chem

Best tech support business name ideas

  • Serving Collective
  • Georgia Biotechnology Trading Co
  • Preferred
  • Parental Affirm Trading Co
  • Bottomer Customer
  • Help Co
  • LessSupport
  • DifficultCustomer
  • Logistic
  • Enthusiastic
  • Active
  • Advanced
  • 709
  • Enough
  • The Dehydro
  • Daily Divine Service Co
  • Documentation Place
  • Serviced Service
  • Muscular Customer
  • Continuous Reinforcement
  • Unhappy
  • Further
  • Depart Support
  • Adequate Reinforcement
  • Harterei Sci
  • Additional
  • The External
  • Cool Tenant Spot
  • Consumer Trading Co
  • Prospective Client Co
  • Regular Help Trading Co
  • The Voc
  • Foreign
  • MediumTech
  • The Sufficient Sustenance
  • 888
  • Governmental Sustenance Co
  • Unhappy Subscriber Trading Co
  • Extra Backing Collective
  • The Regular
  • Royal Avail Place
  • Ing
  • The Chem
  • SoleSupport
  • The Medium Technicians
  • The Loyal Tenant
  • Corporate Custom
  • Institutional
  • The Based
  • Administrative Documentation
  • Senior Technological
  • MaleCustomer
  • Techno Co
  • The Compulsory
  • Sufficient Substantiate
  • The Principal
  • Technical
  • Faithful Avail Group
  • Technology Pro
  • Sophisticated
  • Clientele Trading Co
  • Backing Spot
  • Satisfactory Svc
  • Buyer Collective
  • Medium
  • Technical School Co
  • Technicians Pro
  • Good Overhauling Place
  • Steady Subscriber Collective
  • Help Group
  • The Sufficient Affirm
  • Federal Reinforcement
  • The Invaluable
  • MajorCustomer
  • The Congressional Reinforcement
  • Wide Bolster Place
  • The Comp Technologist
  • Client Co
  • Solid Technical School
  • Single User
  • Substantial Supporter
  • The Selfless
  • Affirm Trading Co
  • OnlyCustomer
  • The Cool
  • The Constant Bolster
  • Avail Place
  • Funding Spot
  • Ongoing
  • RayTech
  • Thermos Service
  • Dissatisfied Subscriber Spot
  • The Bio Tec
  • LateralSupport
  • The Loyal Shopper
  • Help Pro
  • Emotional Sustain
  • Governmental
  • Chief Custom
  • Specific Clients Collective
  • The Full Affirm
  • Mart Support

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Tech Support Business:

Simple is always better

This means a few different things. Your tech support business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your tech support business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.