550+ Trendy Names For Your Sunglasses Brand

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Updated: August 13th, 2025

So, you've come up with the perfect sunglasses business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sunglasses business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sunglasses business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sunglasses business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Sunglasses Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sunglasses business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy sunglasses business name ideas

Filloe
Just Add Sun
Radikle
Sunstop
Appeals
Retro Dam
Lightwars
Bambie Shades
Shades Innovated
Vice Star Frames
Sexy Eyes
Magnifique
Eyebeam
Rocking 70s
Hip Shades
ConeyFlare
Arriba
Blackout Shades
RoadTrip
Ray Vision
SolFlare
Bosk
T Shades
Fun In The Sun
The Coolness
Read On
Raytegrity
Sun Pairs
Blinkers’S
Paired With Sun
The Black Sunglasses
Sunglass Sanctuary
Lens Loan
SoFlairs
Raybeams
Lens Library
Combat The Sun
Specul8
Fancy face Wear
Seaview Glasses
Blown
Sunny Lens
Well Made Shades
Sargitarius Eye Fits
Dependable Lens
Variety Shades
Sandy Days
PatrolEyz
Adept Sunglasses
Biker Boyz Apparel
Shady Behavior
Sunposition
Veez Beez
Classic Shades
Her Best Friend
Sunglass Paradise
Vintage Vybes
Shady Subject
Snowshades
Raptitude Music Studio
Sun Deemers
Made In D Shades
Speyes
The New Nights
Kiddie Lenz
Brown And Fine
Prodigy Shades
Shield Apparel
Bewitching
Shadow Work Apparel
Dominoes’S
50 Shades Of Style
Winners Circles
Star Glass
Life Lenses
Classy Glasses
Sunny Gs
The Wild Apparel
Rays Apparel
AWEdacity Sunglasses
Korneacopia
Shade Raids
Act Shady
Simply Shades
Blings wear
Spunk Eyewear
Venus Sunglasses
Beach Way
Sunglass Garden
Sun Fun
Luxury Lens
ShadeLane
Arise Sunglasses
Activeyez
Reflect stylez
Over World

Creative sunglasses business name ideas

BoldSoul
Sunrayes
Magnetic Sunglasses
Looking Rakish
Jam And Cram Studios
Slaybeauty Eye Wears
Style Shades
Face facts
Onlookers
Suntastic
Leo Shades
Sunnyside Lens
Shady Nights Apparel
Letoff
Dreams
The Look
Absolute Shades
Shade Solution
Fine Peak
Teye
Legendary Sunglasses
Crux
Sunglass Shed
The Sunglass Life
Shades Of Lenses
New Wave Of Shades
Chancellor’S
Bouncing Images Studio
Shade Parade
Funky Shades
15 Candles
Shadehouse
Side Eyez
Lens Look
Lura
Gaze100
Looking Lens
Age And Rage
Solaire
Hazard
Rockstar Shades
Divine Lens And Fits
The New Vibe
Fun In The Shades
Simple Shades
Well Shaded
Scope
Loyal Lens
Beach Boys
Lookout Shades
Govatte
Alience
Soho Chic Sunglasses
Eyedays Style
Sultree
Hox tan
Shade Shop
Covered
Bra
Exquisite Frames
Foxy Fits
Blue Bill Sunglasses
Sunpeaches
Look Here
Wild Ones
About The Shades
Sore Eyes
Gypsy
Soft Box Photo Studio
Grace And Delight
Delicate Frames
Lux Lenses
Parade Of Shades
Better Lens
Swank
Sunshine Fine
FlEyes
The Backend Shades
New Specs
Rays Away
Choice Sunglasses
Banned
Shades Of Style
Shades Of Sun
August
Stylish Shades
Sunny Days
Toryd
Made Shades
Lens Of Luxury
Fair And Nice
Pith
Angelica’S
Magic Spells
Shady Lenses
360 Aura

Learn more about starting a sunglasses business:

Where to start?

-> How to start a sunglasses business?
-> How much does it cost to start a sunglasses business?
-> Pros and cons of a sunglasses business

Need inspiration?

-> Other sunglasses business success stories
-> Marketing ideas for a sunglasses business
-> Sunglasses business slogans
-> Sunglasses business Instagram captions

Other resources

-> Sunglasses business tips

Funny Sunglasses Business Names

The Huge
The Pink
PlasticSunglasses
Stylish Ski Parka
Shiny Specs
Bifocals Pro
The Wear
Dark Oakleys Collective
Expensive Ban Spot
Ordinary
Dark Glasses Trading Co
SquareSunglasses
StyleSunglasses
Thick Bifocals Co
The Around
The Shaped
Pink Eyewear Pro
Sleek Ski Mask
Framed Ban Trading Co
The Gigantic Spectacles
Studded Spectacles
Ban Co
The Lensed Oakleys
Sandals Sunglasses
Nonprescription Ban Pro
The Huge Ban
The Dollar Dark Glasses
Silvered Straw Hat
Fancy
Looking Spectacles Place
Impenetrable Ban Group
Style Shoes
The Broken
Shiny Oakleys Pro
Sized Oakleys
Specs Pro
Ranches Sunglasses
Shaped Glasses Place
The Large
Goggles Spot
Oakleys Trading Co
Stylish Straw Hat
Big Dark Glasses
Cheap Shades Pro
The Tortoiseshell Shades
Matches Sunglasses
Salad Sunglasses
Round Specs Group
Rimmed
Cheap Specs Place
Ridiculous Dark Glasses Trading Co
Heavy
Nonprescription Dark Glasses Spot
The Italian
EnormousSunglasses
The Star
Sized Sneakers
InexpensiveSunglasses
OversizeSunglasses
Ridiculous
Eyewear Group
Shiny Glasses
Sized Spectacles
Inexpensive Ban
The Reflective
Orange Glasses Group
Square Ban
Outsize
The Framed
Rimless
The Enormous Bifocals
Star Sunhat
Stylish Sandals
Italian Specs Place
Lensed Ban Place
Studded Sunhat
Bifocals Place
Dances Sunglasses
Outsize Bifocals
Bifocals Spot
Style Stetson
Spectacles Trading Co
Blue
Shaped Stetson
The Nonprescription Goggles
Ban Pro
Red Spectacles Place
Fashionable Eyeglasses Spot
Round Spectacles Group
Polarized Eyewear Collective
Plastic Shades
The Thick Specs
OpaqueSunglasses
StarSunglasses
Tortoiseshell
Massive Sunglasses

Cool sunglasses business name ideas

Lens Lessons
Spaced Out Sunglasse Spears Shades
Sublime Fits
ScoutWire
Moonset Shades
Zestos’ Eye Wears
Shady Look
Valued Apparel
Play Girl Sunglasses
Aries Sunglasses
Shady Ones
Southside Sunglasses
Sun Partners
Sunny Shades
Colored Eyes
Peek Experience Shades
Gorgeous Fits
Midnight Shades
Dazzlles
Peak Shades
Tone Stuffy Studios
Summer Hurricane
Shaded Magazine
Vergo Shades Buckwild Fits
Shelios & Helios
Goalwinners
Sport Sunglasses
Elegance’S
Ongrid Sunglasses
Charms
Girl Up Face Fits
Shades & Stunnings
Aurus Sunglasses
The Light Shades
Rage
Frixy Shades
Allure
IdenticalSunglasses
The Dollar
Purple Eyewear Collective
OpaqueSunglasses
Oakleys Co
Glasses Trading Co
Stylish Ski Parka
Oversized Dark Glasses
Purple
Reflective Specs Trading Co
Shaped Specs
Dark Glasses Spot
Outsize Dark Glasses Place
The Tortoiseshell Bifocals
Square Ski Mask
HugeSunglasses
Bananas Sunglasses
The Ban
The Polarized
Glasses Spot
ReflectiveSunglasses
The Darkest
The Protective Dark Glasses
Shell Sunhat
Italian Spectacles Place
Tinted
Shackles Sunglasses
Cool Oakleys
The Brown Eyewear
The Nonprescription Goggles
Shades Collective
Eyeglasses Group
Goggles Collective
The Broken
StarSunglasses
Style Shoes
Cheap Shades Pro
Sized Sneakers
The Oversized Eyeglasses
The Tinted
Mustaches Sunglasses
OvalSunglasses
ProtectiveSunglasses
The Style
Oval
The Expensive
Outsize
Shell Sneakers
Ridiculous Eyeglasses
Ban Spot
Studded Sneakers
Studded Straw Hat
Shell Bifocals Trading Co
Castles Sunglasses
Opaque Shades Pro
Shaped Ski Parka
Wraparound Goggles Pro
The Wear Shades
Expensive Spectacles Pro

Unique sunglasses business name ideas

Thick
Style Ski Parka
Round Glasses Group
Enormous Bifocals
Pink Ban
QualitySunglasses
Sized
FashionableSunglasses
Orange Glasses Group
PlasticSunglasses
The Cool Specs
Oversized Dark Glasses
Giant Glasses Place
Style Goggles Trading Co
Dark
The Framed Goggles
Outsize
The Tortoiseshell Shades
Cool Shades Place
The Enormous Spectacles
Star Sandals
Cheap Shades Pro
The Tinted Specs
Big Dark Glasses
The Enormous
Cheap Ban Pro
Shiny Specs
GiganticSunglasses
Round Specs Group
Studded Spectacles
Shell Sunhat
The Fashionable
The Blue
FlashySunglasses
The Blue Goggles
The Around Goggles
WearSunglasses
Glasses Spot
Stylish Eyeglasses
Polarized
Framed Ban Trading Co
Nonprescription Dark Glasses Spot
Shades Co
Pink Bifocals Place
Flashy Bifocals
Tinted
The Framed
Ban Place
The Shaped
Bifocals Pro
The Framed Glasses
Stylish Ski Parka
Square Sandals
Square Ski Parka
Shackles Sunglasses
Shaped Bifocals
BlueSunglasses
Ordinary Specs Trading Co
Mirrored Dark Glasses Collective
Sandals Sunglasses
Goggles Co
Impenetrable
Jacket Sunglasses
Spectacles Pro
Bandana Sunglasses
Nonprescription Ban Pro
The Tinted
Around Eyeglasses Spot
Action Sunglasses
Square Spectacles
TrendySunglasses
Matches Sunglasses
Star Sneakers
Darkest Bifocals Spot
The Big Eyewear
Mirrored Ban
Eye Glasses Pro
Studded Dark Glasses Co
Italian Spectacles Place
The Tiny Spectacles
Shaped Sneakers
OutsizeSunglasses
Stylish Sneakers
Wraparound Goggles Pro
The Darkest
Green Goggles Pro
LargeSunglasses
Goggles Place
Style Shoes
Shell Shades
Sized Shades Trading Co
The Dark
Heavy
The Giant
The Protective Dark Glasses
Ridiculous Dark Glasses Trading Co

Cute sunglasses business name ideas

Star Ban Place
Nonprescription Glasses Co
Polaroid
Star
The Italian
Rimmed
Nonprescription Dark Glasses Spot
Lensed Oakleys Trading Co
The Outsize Goggles
Italian Oakleys Group
Pink Eyewear Pro
Style Shoes
LookingSunglasses
Jacket Sunglasses
Red Specs
Studded Eyeglasses
OrdinarySunglasses
The Oversized Eyeglasses
Square Sandals
The Dollar
RimmedSunglasses
Glasses Co
The Blue Goggles
The Tortoiseshell
Studded Glasses Pro
Eyeglasses Group
Shiny Specs
The Sleek
Oakleys Place
Plastic
Wraparound Specs Spot
Cabana Sunglasses
Shaped Shades
Opaque
Round
Blue Bifocals Group
Spectacles Co
Heavy Oakleys Place
Ridiculous Dark Glasses Trading Co
Oversized Dark Glasses
Eyeglasses Collective
Bandana Sunglasses
The Rimmed
Goggles Collective
Eyewear Co
Oval Eyeglasses Pro
Goggles Group
Sleek
The Broken
OversizedSunglasses
The Orange Goggles
Square Stetson
The Tinted Eyewear
The Oversized Eyewear
Shaped Ski Parka
Purple
Cancelled Sunglasses
Attractions Sunglasses
Yellow Spectacles Pro
Reflective Shades Trading Co
Stylish Eyewear Place
Massive Sunglasses
EyeSunglasses
The Shell
The Opaque
The Flashy
Blue Ban
BrokenSunglasses
LargeSunglasses
Framed Dark Glasses Co
Spectacles Spot
Eye Eyewear
Gray
SquareSunglasses
Square Straw Hat
Wraparound Goggles
Shades Collective
The Oversized
Bifocals Place
Shiny Stetson
The Mirrored Shades
Specs Collective
Reflective
StyleSunglasses
Studded Straw Hat
WearSunglasses
PolaroidSunglasses
ShellSunglasses
The Lensed
Red
Impenetrable Ban Group
Stylish Eyeglasses
Identical
The Gigantic Spectacles
Flashy Ban
Framed Ban Trading Co

Clever sunglasses business name ideas

Oversize Bifocals Co
Outsize Dark Glasses Trading Co
Eyewear Co
Goggles Spot
Shiny Bifocals Pro
Shell Straw Hat
Stylish Ski Mask
Eyed Eyeglasses
Stylish Goggles
Italian
Framed Ban Trading Co
Shaped Shades Group
The Trendy
Polarized
Square Sandals
Specs Co
HugeSunglasses
Shell Bifocals Trading Co
Italian Spectacles Place
Shiny Shades
Style Sneakers
The Framed
Massive Sunglasses
The Quality
The Shell
The Expensive
Specs Group
Cheap
The Oversized Eyeglasses
QualitySunglasses
Lensed Bifocals Trading Co
The Tinted Specs
The Lensed Ban
Rimmed Bifocals
Specs Pro
RoundSunglasses
The Ridiculous Dark Glasses
Star
Orange
ShinySunglasses
InexpensiveSunglasses
DarkestSunglasses
Pink Shades
Shaped Sunhat
The Yellow
Tortoiseshell Eyeglasses Group
The Style
The Dollar Dark Glasses
Stylish Ban Co
The Studded
Oval
Shiny Spectacles
Sized Spectacles
Sleek Sneakers
FashionableSunglasses
Studded Sneakers
Nonprescription Dark Glasses Spot
The Big Eyewear
The Silvered Eyewear
The Star
Heavy
GraySunglasses
Shaped Sneakers
Cheap Ban Pro
Nonprescription Glasses Co
Star Sneakers
ExpensiveSunglasses
Sleek Sandals
Goggles Collective
Oakleys Trading Co
Ban Ban Trading Co
Blue Oakleys Co
SilveredSunglasses
Silvered Sunhat
Ban Collective
Trendy Dark Glasses Place
Outsize
Big Dark Glasses
Stylish Sunhat
OutsizeSunglasses
Outsize Dark Glasses Place
The Cool
Shackles Sunglasses
Matches Sunglasses
The Silvered
The Thick
Action Sunglasses
The Large Oakleys
Inexpensive
Fancy
Nonprescription
Framed
Ridiculous
The Tinted
Sleek Stetson
The Around Goggles

Best sunglasses business name ideas

Darkest Goggles Spot
The Outsize
The Gigantic
Star Sandals
The Tortoiseshell Shades
Reflective Shades Trading Co
Pink Shades
Matches Sunglasses
The Rimless
Shades Collective
Sized Oakleys
QualitySunglasses
Reflective
Inexpensive Spectacles Pro
Glasses Group
Style Stetson
The Stylish
The Around Eyeglasses
Big Spectacles Place
Tinted Dark Glasses
Dark Glasses Place
The Mirrored Shades
Eyewear Co
Plastic Dark Glasses Group
Cabana Sunglasses
Glasses Co
Spectacles Group
The Broken
Thick
Shiny Stetson
Dark
The Studded
SquareSunglasses
Rimmed
Eye Goggles
Salad Sunglasses
The Lensed Oakleys
The Enormous
LookingSunglasses
The Dark
The Rimmed
RimlessSunglasses
Shades Pro
The Ban
Trendy Dark Glasses Place
Star Specs Co
Oakleys Place
Nonprescription Glasses Co
Oakleys Collective
Star Shoes
Fashionable
Goggles Spot
Flashy
Opaque Shades Pro
Eyeglasses Trading Co
The Framed
Green Dark Glasses Collective
Sleek Stetson
The Italian
Eyed
Round Specs Group
Purple Eyewear Collective
FashionableSunglasses
Bananas Sunglasses
The Thick
Studded Sandals
Square Ban
Ridiculous Dark Glasses Trading Co
Stylish Sunhat
Specs Group
TortoiseshellSunglasses
DarkestSunglasses
The Heavy
Shell Shades
The Ordinary Eyeglasses
Broken Goggles
Flashy Ban
Oakleys Spot
The Tinted Glasses
The Thick Shades
The Around Goggles
The Star Eyeglasses
The Fashionable
The Tinted
Square Stetson
Nonprescription Dark Glasses Spot
GraySunglasses
The Italian Specs
Ban Pro
Outsize Dark Glasses Trading Co
Shaped Stetson
The Impenetrable
The Orange Goggles
The Purple
The Lensed Ban
Saddle Sunglasses

Modern Sunglasses Business Name Ideas

Shades Brothers
Sunset Dreams
Sun Kissed Glints
No Limits Eyewear
Nightless City
Beyond Eyewear
Re-Surface
The Right Specs
Arise and Co.
Everyday Frames
Eye Candy
Point of View
Vantage Point
Sun Blockers
Sun Frames
Perspective
More Than Just Barriers
Tanned
Exquisite Glares
Lux Glints
Sunshine Friends
Sunglass Paradise
Stunners
Classy Rims
The Shadow Group
Jetsetters
Out ‘n About
Sunglass
The Sunglass Agenda
Project Sun Frames
The Eye Fashion Collective
Charmers
Traveling Art
Eye Gear Experts
Chasing Sun
Sunglass Chronicles
Sun Glares International
Stunning Shades
Sunset Glares
Sunray Specs
Sunlit Frames
Sunspot Eyewear
Brave Eyes
Grunge Eyewear
Urban Designs
Next Gen Eyewear
Diva Glares
Eye Jewelry
Eyewear Generation
Chameleon Sunglasses Co.
Sharp Glares
Stellar Eyewear
Eye Function
Secret Formula
Venus and Co.
After Sunrise
Miss Shades
Classy Gentleman
Big Eyes
Rainbow Shades
Graceful Glares
Summer Fever
Feisty Specs
Individuality
Square One
Sharp Frames
Epic Glares
Festive Eyes
Sunny Eyes
Super Specs
Soul Stealers
Dynamic Glints
Freedom Fighter Eyes
Sunrise Shades
Infinite Ideas
Fox Eyes
Sunny Glares
Scene Stealers
Operation: Eyewear
Framed
Love Shot Glares
Urban Eyewear
Vision Protection
Sleek Wears
Hooded
Sun Screened
Style Underway
Galaxy Eyewear
Cool Optics
Casual Wears
Rock Star Rays
Ruby Quartz
Pyro Shades
No Squints
Daytime Wanderers
Summer Shades
Sunny Days Collective
Protectors
The Eye Shield Company
Focus Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sunglasses Business:

Simple is always better

This means a few different things. Your sunglasses business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sunglasses business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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