550+ Trendy Names For Your Sunglasses Brand

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Updated: June 10th, 2025

So, you've come up with the perfect sunglasses business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sunglasses business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sunglasses business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sunglasses business.

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AI Sunglasses Business Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy sunglasses business name ideas

Filloe
Just Add Sun
Radikle
Sunstop
Appeals
Retro Dam
Lightwars
Bambie Shades
Shades Innovated
Vice Star Frames
Sexy Eyes
Magnifique
Eyebeam
Rocking 70s
Hip Shades
ConeyFlare
Arriba
Blackout Shades
RoadTrip
Ray Vision
SolFlare
Bosk
T Shades
Fun In The Sun
The Coolness
Read On
Raytegrity
Sun Pairs
Blinkers’S
Paired With Sun
The Black Sunglasses
Sunglass Sanctuary
Lens Loan
SoFlairs
Raybeams
Lens Library
Combat The Sun
Specul8
Fancy face Wear
Seaview Glasses
Blown
Sunny Lens
Well Made Shades
Sargitarius Eye Fits
Dependable Lens
Variety Shades
Sandy Days
PatrolEyz
Adept Sunglasses
Biker Boyz Apparel
Shady Behavior
Sunposition
Veez Beez
Classic Shades
Her Best Friend
Sunglass Paradise
Vintage Vybes
Shady Subject
Snowshades
Raptitude Music Studio
Sun Deemers
Made In D Shades
Speyes
The New Nights
Kiddie Lenz
Brown And Fine
Prodigy Shades
Shield Apparel
Bewitching
Shadow Work Apparel
Dominoes’S
50 Shades Of Style
Winners Circles
Star Glass
Life Lenses
Classy Glasses
Sunny Gs
The Wild Apparel
Rays Apparel
AWEdacity Sunglasses
Korneacopia
Shade Raids
Act Shady
Simply Shades
Blings wear
Spunk Eyewear
Venus Sunglasses
Beach Way
Sunglass Garden
Sun Fun
Luxury Lens
ShadeLane
Arise Sunglasses
Activeyez
Reflect stylez
Over World

Creative sunglasses business name ideas

BoldSoul
Sunrayes
Magnetic Sunglasses
Looking Rakish
Jam And Cram Studios
Slaybeauty Eye Wears
Style Shades
Face facts
Onlookers
Suntastic
Leo Shades
Sunnyside Lens
Shady Nights Apparel
Letoff
Dreams
The Look
Absolute Shades
Shade Solution
Fine Peak
Teye
Legendary Sunglasses
Crux
Sunglass Shed
The Sunglass Life
Shades Of Lenses
New Wave Of Shades
Chancellor’S
Bouncing Images Studio
Shade Parade
Funky Shades
15 Candles
Shadehouse
Side Eyez
Lens Look
Lura
Gaze100
Looking Lens
Age And Rage
Solaire
Hazard
Rockstar Shades
Divine Lens And Fits
The New Vibe
Fun In The Shades
Simple Shades
Well Shaded
Scope
Loyal Lens
Beach Boys
Lookout Shades
Govatte
Alience
Soho Chic Sunglasses
Eyedays Style
Sultree
Hox tan
Shade Shop
Covered
Bra
Exquisite Frames
Foxy Fits
Blue Bill Sunglasses
Sunpeaches
Look Here
Wild Ones
About The Shades
Sore Eyes
Gypsy
Soft Box Photo Studio
Grace And Delight
Delicate Frames
Lux Lenses
Parade Of Shades
Better Lens
Swank
Sunshine Fine
FlEyes
The Backend Shades
New Specs
Rays Away
Choice Sunglasses
Banned
Shades Of Style
Shades Of Sun
August
Stylish Shades
Sunny Days
Toryd
Made Shades
Lens Of Luxury
Fair And Nice
Pith
Angelica’S
Magic Spells
Shady Lenses
360 Aura

Learn more about starting a sunglasses business:

Where to start?

-> How to start a sunglasses business?
-> How much does it cost to start a sunglasses business?
-> Pros and cons of a sunglasses business

Need inspiration?

-> Other sunglasses business success stories
-> Marketing ideas for a sunglasses business
-> Sunglasses business slogans
-> Sunglasses business Instagram captions

Other resources

-> Sunglasses business tips

Funny Sunglasses Business Names

Eyed
Passion Sunglasses
Ridiculous
Shaped Bifocals
The Star
Plastic Dark Glasses Group
Sized Ski Mask
Tinted Dark Glasses
Shiny Specs
The Giant
Eye Glasses Pro
Specs Group
The Brown
The Type Glasses
Cool
The Large Oakleys
Ridiculous Dark Glasses Trading Co
The Fashionable
The Opaque
Massive Sunglasses
InexpensiveSunglasses
Blouses Sunglasses
Oversize Dark Glasses Pro
Studded Ski Parka
Shiny Stetson
Oakleys Collective
Big Dark Glasses
Nonprescription Glasses Co
Studded Glasses Pro
Dark Glasses Trading Co
Italian
Fashionable Dark Glasses
The Silvered Eyewear
Saddle Sunglasses
Spectacles Group
Style Oakleys Place
Shiny Glasses
Outsize Dark Glasses Trading Co
The Style
Ranches Sunglasses
RimmedSunglasses
Castle Sunglasses
Blue Eyeglasses Pro
Style Sunhat
Enormous Bifocals
Square Ban
The Big Shades
Italian Spectacles Place
The Gray Spectacles
The Enormous Bifocals
Ordinary
Opaque Glasses Trading Co
Dark Glasses Collective
The Sized
Shiny
Star Sneakers
StuddedSunglasses
Trendy Dark Glasses Place
Style Sneakers
The Gigantic Spectacles
Ridiculous Specs
SleekSunglasses
Dark
OvalSunglasses
The Oversize
Round
Shaped Dark Glasses Trading Co
The Cool Specs
Cool Oakleys
Tortoiseshell Eyeglasses Group
Wraparound Oakleys Trading Co
Ban Collective
Nonprescription
Shell Sunhat
Inexpensive Ban
The Dark
The Thick Shades
Style Specs
SizedSunglasses
Gigantic
Axel Sunglasses
Shaped Specs
Eyeglasses Place
Glasses Co
The Stylish
OversizedSunglasses
Stylish Ban Co
The Oversized
Wraparound
Buses Sunglasses
PinkSunglasses
Studded Glasses
Giant Specs Place
The Heavy
Cheap Specs Place
Italian Ban

Cool sunglasses business name ideas

Lens Lessons
Spaced Out Sunglasse Spears Shades
Sublime Fits
ScoutWire
Moonset Shades
Zestos’ Eye Wears
Shady Look
Valued Apparel
Play Girl Sunglasses
Aries Sunglasses
Shady Ones
Southside Sunglasses
Sun Partners
Sunny Shades
Colored Eyes
Peek Experience Shades
Gorgeous Fits
Midnight Shades
Dazzlles
Peak Shades
Tone Stuffy Studios
Summer Hurricane
Shaded Magazine
Vergo Shades Buckwild Fits
Shelios & Helios
Goalwinners
Sport Sunglasses
Elegance’S
Ongrid Sunglasses
Charms
Girl Up Face Fits
Shades & Stunnings
Aurus Sunglasses
The Light Shades
Rage
Frixy Shades
Allure
The Blue Spectacles
Square Stetson
The Nonprescription Goggles
The Around Eyeglasses
Dark Oakleys Collective
Stylish Eyewear Place
Shades Group
Shiny Glasses Group
Tortoiseshell
Oversized Ban
Star Specs Co
Fancy
PurpleSunglasses
The Lensed Ban
The Sized
Shell Straw Hat
Tinted
Sized Spectacles
Big Dark Glasses
Ranches Sunglasses
Dark Glasses Spot
Pink Ban
Lashes Sunglasses
ReflectiveSunglasses
The Shaped
Opaque Shades Pro
Stylish Sandals
Italian Goggles Spot
Framed
The Yellow
CheapSunglasses
Tinted Dark Glasses
Shell Ski Parka
Sized Sneakers
Big Spectacles Place
Oval
Looking
Shaped Sunhat
The Rimmed
Cool Oakleys
Star Stetson
Studded Dark Glasses Co
Impenetrable Shades Place
TypeSunglasses
The Enormous Eyewear
Green Dark Glasses Collective
Lensed Bifocals Trading Co
Wraparound
DarkestSunglasses
The Oversized Eyeglasses
Shades Collective
Huge Eyeglasses
The Framed Goggles
Stylish Straw Hat
Oversize Dark Glasses Pro
Saddle Sunglasses
The Trendy Eyeglasses
Plastic
Mirrored

Unique sunglasses business name ideas

Giant Specs Place
Banana Sunglasses
Planet Sunglasses
The Ban
Sleek
Identical Eyeglasses Trading Co
The Cool Specs
Bifocals Group
Italian Specs Place
Wraparound Goggles
The Cheap
DollarSunglasses
FlashySunglasses
Ban Group
Square Sneakers
The Reflective
Spectacles Pro
Specs Spot
Heavy Oakleys Place
The Outsize
The Wear
Dark Glasses Trading Co
The Orange
Oakleys Co
Plastic Shades
Fashionable
The Enormous Bifocals
Style Goggles Trading Co
Sized Oakleys
Dark Glasses Collective
Fancy Eyewear Collective
Orange Glasses Group
The Tinted Eyewear
Square Spectacles
Wraparound Oakleys Trading Co
Shiny Bifocals Pro
Reflective Shades Trading Co
Ridiculous Specs
Star Sunhat
The Type Glasses
Stylish Sunhat
Shaped Glasses Place
Expensive Dark Glasses Pro
RimlessSunglasses
Cabana Sunglasses
The Mirrored
Star Sandals
Heavy
Framed Oakleys Co
Sized Goggles Collective
The Framed
Dark Glasses Place
Nonprescription Ban Pro
Giant
Shades Pro
Style Sneakers
Mirrored Bifocals Place
Polarized
The Trendy
TortoiseshellSunglasses
The Giant
Action Sunglasses
FashionableSunglasses
LookingSunglasses
Massive Sunglasses
Flashes Sunglasses
EnormousSunglasses
Wraparound Goggles Pro
Ridiculous Eyeglasses
Style Oakleys Place
ShellSunglasses
OversizedSunglasses
Thick
Ban
InexpensiveSunglasses
Eyeglasses Collective
Round Spectacles Group
Shiny Sunhat
Basket Sunglasses
Around Eyeglasses Spot
Mirrored Oakleys Collective
Fancy Dark Glasses Collective
Identical
Wraparound Specs Spot
Sleek Ski Mask
Shell Spectacles
Trendy Dark Glasses Place
Inexpensive
The Lensed Oakleys
Mustaches Sunglasses
The Blue Goggles
Lensed Oakleys Trading Co
The Blue
Specs Co
Style Ski Parka
The Shell

Cute sunglasses business name ideas

The Gray Spectacles
Framed Dark Glasses Co
The Stylish
Expensive Specs
The Brown Eyewear
Spectacles Trading Co
OrdinarySunglasses
Expensive Ban Spot
Protective Goggles Pro
Shiny Stetson
The Mirrored Shades
GiantSunglasses
Lensed Ban Place
Fashionable Eyeglasses Spot
The Expensive
Oversized Dark Glasses
GraySunglasses
WearSunglasses
Eye Spectacles Spot
Framed Ban Trading Co
StyleSunglasses
TinySunglasses
Cool
Yellow Spectacles Pro
The Quality
Sleek Stetson
Looking Spectacles Place
Red
Polarized Eyewear Collective
PinkSunglasses
The Tiny Eyeglasses
Pink Bifocals Place
Ridiculous Dark Glasses Trading Co
Stylish Ban Co
Specs Group
Shell Shades
The Silvered
Shiny Sneakers
The Dark
Gray Eyewear
Opaque
Expensive
Ban Ban Trading Co
Tortoiseshell Eyeglasses Group
The Flashy
Flashy Ban
Green Oakleys Group
Purple Eyewear Collective
Gigantic
Square Sandals
Blouses Sunglasses
Eyewear Pro
SizedSunglasses
Cheap Ban Pro
Shaped Bifocals
Axel Sunglasses
Ordinary Specs Trading Co
Outsize
Specs Place
Silvered Sunhat
Oversize
The Thick
The Square
Around
Spectacles Co
The Shaped Goggles
Large
The Enormous Spectacles
Oakleys Place
Dollar Eyeglasses Co
Outsize Dark Glasses Trading Co
Shackles Sunglasses
Studded Sandals
Polaroid
Stylish Sneakers
Glasses Group
Outsize Glasses Group
Shaped Ski Parka
The Huge Ban
OpaqueSunglasses
Studded Sunhat
Oakleys Pro
Goggles Spot
Ban Pro
The Large Oakleys
Specs Pro
Yellow
Eyewear Trading Co
Ridiculous
Shaped
Silvered Straw Hat
Shell Sandals
LensedSunglasses
The Tortoiseshell Bifocals
The Shiny
Reflective Specs Trading Co

Clever sunglasses business name ideas

Sized
The Around Goggles
The Protective Dark Glasses
Oval Glasses Co
Stylish Ski Mask
The Ridiculous Dark Glasses
Star
Rimless Eyeglasses Group
Sized Shoes
Shaped Shades Group
Silvered Sandals
OvalSunglasses
The Tiny
Shaped Stetson
StylishSunglasses
QualitySunglasses
Expensive Eyeglasses Spot
Ban Place
Glasses Co
The Round
Inexpensive Ban
Shaped Sneakers
The Inexpensive Shades
Ban Spot
Spectacles Spot
Ban Co
Nonprescription Dark Glasses Spot
Studded
Pink Eyewear Pro
The Style
The Ordinary
Eye Glasses Pro
The Cool
The Star Eyewear
Trendy
The Eyed
OversizeSunglasses
Pink Ban Group
Eye Eyewear
Shiny Oakleys Pro
Goggles Collective
Reflective
Style Goggles Spot
Outsize Dark Glasses Place
Dark
The Thick Shades
Shaped Straw Hat
Goggles Place
Ban Collective
Jacket Sunglasses
Red Specs
Square Ban
Eyed Eyeglasses
Star Spectacles
Shades Co
The Tinted Glasses
Enormous Bifocals
Eye Goggles
The Tortoiseshell Shades
Italian Spectacles Place
ShinySunglasses
Sleek Spectacles
Style Specs
The Dollar Dark Glasses
Nonprescription
Square Ski Parka
BlueSunglasses
PlasticSunglasses
Attractions Sunglasses
The Big
Square Sunhat
Star Shoes
Blue Ban
The Star Eyeglasses
The Large
Cheap
Thick Bifocals Co
Darkest Goggles Spot
Orange
Oakleys Trading Co
Eyeglasses Place
The Studded
Italian
The Thick Specs
Italian Oakleys Group
Shaped Dark Glasses Trading Co
The Tiny Spectacles
The Rimless
The Framed Glasses
ThickSunglasses
The Oversize
Sleek Sneakers
The Heavy
Impenetrable Ban Group
Bifocals Place
TrendySunglasses

Best sunglasses business name ideas

The Brown
Cheap Shades Pro
SquareSunglasses
EyeSunglasses
Oakleys Spot
Dances Sunglasses
Style Sunhat
Shiny Shades
Studded Glasses
Plastic Dark Glasses Group
The Opaque
The Oversized
Tinted Specs Place
Bifocals Spot
Oakleys Collective
Identical Glasses
Square Straw Hat
The Wraparound
The Ridiculous
ProtectiveSunglasses
Dancing Sunglasses
Polaroid Dark Glasses Group
Flashy Bifocals
Mirrored Dark Glasses
The Around
The Orange Goggles
Blue Eyeglasses Pro
LargeSunglasses
Silvered Spectacles
The Wear Shades
WraparoundSunglasses
Cheap Specs Place
The Polarized
Sleek Sandals
The Lensed
The Impenetrable
The Dollar
The Rimmed Bifocals
Bifocals Pro
Broken Eyewear Collective
The Huge
The Enormous
Shiny Spectacles
Italian Ban
Salad Sunglasses
Studded Specs
Reflective Bifocals Spot
Green Goggles Pro
Opaque Glasses Trading Co
Glasses Spot
Specs Collective
Cancelled Sunglasses
Pink Shades
SleekSunglasses
GreenSunglasses
Nonprescription Glasses Co
Glasses Place
Dollar Eyewear Collective
Inexpensive Eyeglasses Co
Eyeglasses Trading Co
Oversize Bifocals Co
RoundSunglasses
Goggles Co
The Type
The Oval
Oval Eyeglasses Pro
HugeSunglasses
Star Sneakers
Blue Bifocals Group
The Silvered Glasses
Inexpensive Spectacles Pro
Eyed
The Sleek
Round
The Star
The Big Eyewear
IdenticalSunglasses
Oversized
Orange Bifocals Group
Buses Sunglasses
Round Glasses Group
Pink
The Fancy Eyeglasses
The Tortoiseshell
Castle Sunglasses
Goggles Group
The Round Oakleys
Shiny Specs
Shiny
OutsizeSunglasses
Happen Sunglasses
The Gigantic Spectacles
Ban Trading Co
Fashion Sunglasses
Passion Sunglasses
The Italian Specs

Modern Sunglasses Business Name Ideas

Shades Brothers
Sunset Dreams
Sun Kissed Glints
No Limits Eyewear
Nightless City
Beyond Eyewear
Re-Surface
The Right Specs
Arise and Co.
Everyday Frames
Eye Candy
Point of View
Vantage Point
Sun Blockers
Sun Frames
Perspective
More Than Just Barriers
Tanned
Exquisite Glares
Lux Glints
Sunshine Friends
Sunglass Paradise
Stunners
Classy Rims
The Shadow Group
Jetsetters
Out ‘n About
Sunglass
The Sunglass Agenda
Project Sun Frames
The Eye Fashion Collective
Charmers
Traveling Art
Eye Gear Experts
Chasing Sun
Sunglass Chronicles
Sun Glares International
Stunning Shades
Sunset Glares
Sunray Specs
Sunlit Frames
Sunspot Eyewear
Brave Eyes
Grunge Eyewear
Urban Designs
Next Gen Eyewear
Diva Glares
Eye Jewelry
Eyewear Generation
Chameleon Sunglasses Co.
Sharp Glares
Stellar Eyewear
Eye Function
Secret Formula
Venus and Co.
After Sunrise
Miss Shades
Classy Gentleman
Big Eyes
Rainbow Shades
Graceful Glares
Summer Fever
Feisty Specs
Individuality
Square One
Sharp Frames
Epic Glares
Festive Eyes
Sunny Eyes
Super Specs
Soul Stealers
Dynamic Glints
Freedom Fighter Eyes
Sunrise Shades
Infinite Ideas
Fox Eyes
Sunny Glares
Scene Stealers
Operation: Eyewear
Framed
Love Shot Glares
Urban Eyewear
Vision Protection
Sleek Wears
Hooded
Sun Screened
Style Underway
Galaxy Eyewear
Cool Optics
Casual Wears
Rock Star Rays
Ruby Quartz
Pyro Shades
No Squints
Daytime Wanderers
Summer Shades
Sunny Days Collective
Protectors
The Eye Shield Company
Focus Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sunglasses Business:

Simple is always better

This means a few different things. Your sunglasses business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sunglasses business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sunglasses Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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