7 Things To Know When Starting A Successful Sunglasses Business

Want to start your own sunglasses business? Here are 7 tips you should know.

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a sunglasses business:

#1: Jeff Phillips, founder of Grown Eyewear:

We chatted with with Jeff, founder of Grown Eyewear ($25K/month). In our interview, Jeff says:

Be stubborn in your pursuits, but not so stubborn that you won’t humor the idea of changing paths if something isn’t likely to work.

Additionally:

Take a chance and follow your gut. If you have an idea and you really do like it, chances are other out there will too. Go for it!

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Read the full interview ➜

#2: Cory Stout, founder of Woodies:

We chatted with with Cory, founder of Woodies ($190K/month). In our interview, Cory says:

Pick something that you’re going to enjoy selling/talking about nonstop.

Additionally:

You are your biggest marketing tool especially early on. Be prepared to be the face of your company.

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#3: Charlotte Dickinson, founder of Minus Eyewear:

We chatted with with Charlotte, founder of Minus Eyewear ($0/month). In our interview, Charlotte says:

People want to get behind a person and a story - not a big polished brand. This is a challenge for me as I have to put myself out there which is not my favorite thing to do, but something I need to feel more comfortable doing.

Additionally:

It is so important to plan and validate your idea. Research absolutely everything you can about the product and industry. Check if there is a market, and talk to people to see if they would want it (Reddit is a great place to soundboard ideas).

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#4: Cory Stout, founder of Woodies:

We chatted with with Cory, founder of Woodies ($190K/month). In our interview, Cory says:

The biggest mistake I see entrepreneurs make is to offer too many options and variations too early. I have a little rule of thumb. Sell at least 5,000 of something before you offer it in a different color.

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Read the full interview ➜

Want to start a sunglasses business?

See our full guide ➜