Staff shortages

Staff shortages

This is an archive of the Starter Story newsletter, which is read by 241K people every week.

In each issue, we share the biggest business ideas that are working today, along with case studies of founders who are making millions every month. Sign up today ➜

The $500 billion opportunity

The global recruiting industry generated $497 billion in 2019. And it’s just going to grow nonstop. Why? Workers are always seeking new challenges, companies are going out of business and new workers enter the job market every year.

With U.S. unemployment at a historic low of 3.6%, the job market is extremely hot right now. Companies are desperate to find new talent. Also, they now compete in a global market. People can work for virtually any company in the world.

Herein lies your opportunity: Help companies find great talent and staff their companies.

This tool for job seekers reached $180K/year in just a few months, proving just how fast companies can grow in this space.

More recruiting-related businesses that are also killing it:

By the numbers:

  • 15 -> million open job listings on LinkedIn at the moment
  • 50% -> of people said they declined a job offer because the recruitment experience was poor
  • 6 -> weeks to develop their $180K/year tool

Our take:

The recruitment industry has been around for centuries. Its biggest change? Moving to online.

However, the fundamentals are still there. Post a job (on LinkedIn now, used to be a newspaper), gather resumes, interview people, and pick the best candidate - hopefully.

There are endless ways to help companies find more candidates, and candidates find more companies. Pick a niche, or pick any part of the process that can be optimised.

Join Starter Story

There is no secret to building a profitable business. All of the information can be learned, so why not learn it from others who have already done it?

Join Starter Story to access our database of 2,900+ successful business case studies. See the exact timelines of how founders built their businesses to thousands of customers.

Get real answers to questions like:

  • How do people find great business opportunities?
  • What did they do to get their 10 first clients?
  • What challenges do they face at every stage and how to overcome them?

Join Starter Story Premium for $2.58/week. A no-brainer investment for your business.

Quick hitters

💪 This “portable physiotherapist” makes $2.8M/year. Sometimes, you don’t need to reinvent the wheel, but rather bring a solid business model to a new market.

On that note, the fitness industry is growing like a weed. Fitness-focused consumers spend a lot of money - $155 per month on average. Well above most other hobbies. Here are some other businesses that have found how to tap into this market: a $240K/year portable shower, a $1M/year online coaching service, a $1.5M/year healthy meals delivery.

📦 This business makes $96K/year focusing on one of the most specific niches I’ve ever seen. What do they do? They offer CRM “setups” for professional organizers. Why is this interesting? Because it’s so damn niche!

These succeeded by focusing on one platform: Zapier ($66K/year), Shopify ($120K), WordPress ($210K/year).

✏️ This side hustle made $500K in its second year. What started as a fun side project grew into a handful of sites that generate $70k in monthly profits.

Blogs (1) are super easy and cheap to run, (2) can be about literally anything, and (3) have the potential to turn into huge businesses. See how other bloggers became successful: personal finance blog ($216K/year), books blog ($600K/year), travel blog ($180K/year), lifestyle blog ($180K/year).

Looking for a business idea?

Find yours from our database of 6,800+ business ideas.

Industries, markets, and trends - you’ll get access to the world’s biggest, living, breathing database of business ideas, side projects, and products to sell.

From launch to $60K in 5 months

This solo founder with virtually no resources built a marketing tool that reached $60K/year in just 5 months.

How did he do it? The answer is SEO.

Read this case study if you want to learn more about Aaron’s unique SEO strategy?

His secret? Targeting lots of low volume search queries:


Something I’ve noticed: new founders discount SEO. In my opinion, it’s the most solid marketing foundation for nearly every business. And Aaron proved it doesn’t have to take long before you start seeing results.

Here are some more case studies that kill it by bringing organic traffic:

If you want to start improving your SEO, check Lean SEO, and steal all the strategies I used to grow Starter Story to 500K monthly visitors (+1M now).

SEO, by the numbers:

Our take:

Work on your SEO from day 1. The sooner you start, the sooner you’ll get results.

Chances are many of your competitors will neglect it. Ranking high for some keywords won’t be as hard as you think.

It’s cool to go viral on TikTok or Twitter, but that will go away quickly. And it’s hard to replicate. A piece of content with a good rank will bring you leads day in and day out.


Thanks for reading!

Pat Walls,  Founder of Starter Story

Discover the best strategies of successful business owners

Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Useful, convenient, and free:

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜