The Savvy Couple Update: Why We're Focusing On SEO

Published: November 19th, 2020
Kelan Kline
Founder, The Savvy Couple
The Savvy Couple
from Rochester, New York, USA
started July 2016
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Hello again! Remind us who you are and what business you started.

Hi there! We are Kelan and Brittany the founders of The Savvy Couple. We are a personal finance and lifestyle blog with a mission to help families organize and simplify their entire life so they can do more of the things they love.

We do this by providing content on organization, meal planning, budgeting, paying off debt, making money online, marriage, and more.

Some of our top articles include:

We also sell a variety of digital products that include our Budgeting Binder, Monthly Meal Planner, Marriage & Money Boot Camp, and more. We also have a Simply Savvy Home Success Bundle that is a very hot seller in our shop.

We took our business from making $0 to over $20,000 per month within just a couple of years. This allowed us to destroy our debt and both quit our jobs to run our site full-time together. #TeamWorkMakesTheDreamWork


Tell us about what you’ve been up to! Has the business been growing?

Just like any other business we felt the impact of COVID. Last year we made a good portion of our income from sponsorships and due to COVID many brands pulled back their marketing budget to stay alive.

Don’t put all your eggs in one basket. It’s important to have many streams of income as a business owner so when one gets cut in half you can lean on the others.

This was a blessing and a curse for us. As we saw a good portion of our income get impacted we also saw the writing on the wall that we needed to diversify and spend more time focusing on selling and promoting our own products.

This year we are far more diversified and make a majority of our income from affiliate marketing and selling our own products. We have continued to work on SEO and have seen incredible growth over the last year with traffic from Google.

Long-term we are going to continue to focus on growing our SEO traffic and optimizing our sales funnels to sell our products.

What have been your biggest lessons learned in the last year?

Diversify! Don’t put all your eggs in one basket. It’s important to have many streams of income as a business owner so when one gets cut in half you can lean on the others.

Another lesson we have learned over the last year is we need to outsource more. We caught ourselves working within the business instead of working on the business. We still have a small team but we continue to invest in our employees and hand off more and more day to day tasks to them.

What’s in the plans for the upcoming year, and the next 5 years?

We are in this for the long haul. We feel God has blessed us with this platform for a reason and we are thankful every day for it.

We plan to continue to build our digital products and start to create niche courses to help our readers implement what we teach them. We like smaller, more niched courses because they are bit size and our readers are far more able to actually take action and have results with them.

We also started another niche website that we are outsourcing 90% of the work for. We are playing the SEO + affiliate marketing game with this site and it’s been fun to build. If we can turn this into a good monthly profit we will most likely continue to buy, build, and sell niche sites.

Have you read any good books in the last year?

Yes! Here are a few I absolutely loved;

Advice for other entrepreneurs who might be struggling to grow their business?

Take a second and take yourself out of the business. Many times as business owners we get caught up in the hamster wheel of keeping it going. Take a week off and really take an outside perspective on your business to see what is working and not working.

Double down on what is working and be very careful about how you are spending your time.

Our biggest enemy is time. You need to have complete control over it.

Plan out your days and set goals that are 90 days out to achieve. Show up every day and get it done!

Are you looking to hire for certain positions right now?

We are not currently looking to hire at this point. But in the future, we will be looking to build our team with the following positions.
- Affiliate Manager - SEO - Copywriters - Facebook Ads Manager

Where can we go to learn more?