Toilet Paper Brand Success Stories [2026]
Considering starting your own business but want something that's always in demand? A toilet paper brand might be the answer.
In simple terms, this business involves producing and marketing your own line of toilet paper. Whether focusing on eco-friendly options, luxury rolls, or budget-friendly packs, there's a niche you can fill. Even though it’s a staple item, branding and innovation can set your product apart in a crowded market.
You'll need to navigate challenges like sourcing quality materials, managing suppliers, and meeting regulatory standards, but the rewards are substantial. The need for toilet paper is constant, ensuring a steady demand.
By creating a recognizable brand and establishing a reliable supply chain, you could tap into a market that, quite literally, never stops running. Investing time and effort in market research and effective marketing strategies can turn this everyday commodity into a lucrative business venture.
In this list, you'll find real-world toilet paper brand success stories and very profitable examples of starting a toilet paper brand that makes money.
1. Awkward Essentials ($1.44M/year)
Frances, the founder of Awkward Essentials, came up with the idea for her business, specifically the Dripstick product, after experiencing post-sex drip and realizing there were no effective solutions available. While baking and using a spatula, she had the idea for a vaginal spatula to clean up the leftovers, which ultimately led to the creation of the world's first cum sponge. Despite facing challenges and setbacks, Frances persisted and launched her business, gaining attention and orders from around the world.
How much money it makes: $1.44M/year
How much did it cost to start: $5K
How many people on the team: 4
Awkward Essentials CEO and founder, Frances, discusses the creation and launch of Dripstick, the world's first cum sponge, and how they have grown their business through a mix of marketing tactics, including viral TikToks and an Amazon launch.
