2 Soy Candle Business Success Stories [2026]
Soy wax candles are nontoxic, making them a favorite choice for homesteads. Typically, soy wax is vegetable wax and does not release toxins into the air. Thus, people concerned about the indoor air quality of their homes, choose soy wax candles.
With the increased health-conscious population, starting a soy wax business can be profitable.
In this list, you'll find real-world soy candle business success stories and very profitable examples of starting a soy candle business that makes money.
1. Southern Elegance Candle Company ($1.68M/year)
D'Shawn Russell started Southern Elegance Candle Company as a side hustle to make extra money and get out of the house. The company quickly grew, and now they average $20,000 in monthly sales through their retail site, wholesale site, and Faire. Russell's authentic love for the South and Southern culture inspired the creation of home fragrance products with a Southern theme.
How much money it makes: $1.68M/year
How many people on the team: 20
Southern Elegance Candle Company, founded by D'Shawn Russell, started as a side hustle making around $200 per weekend at a local Farmers Market, but now averages approximately $20,000 per month in sales across their retail site, wholesale site, and Faire.
2. Coco & Bubbles ($168K/year)
Elise quit her job to start a scented candle business. She found a suitable business name, Coco & Bubbles, and bought the abandoned business for $3000. One day after relaunching, she received over $2000 worth of wholesale orders, giving her a huge confidence boost.
How much money it makes: $168K/year
How much did it cost to start: $5K
How many people on the team: 0
How one founder bought an existing candle business for $3,000 and grew it to making $14k per month by focusing on wholesale opportunities and direct relationships with manufacturers for cost-efficient sourcing.
