7 Soy Candle Business Success Stories [2024]

Updated: November 1st, 2023
Start A Soy Candle Business

Soy wax candles are nontoxic, making them a favorite choice for homesteads. Typically, soy wax is vegetable wax and does not release toxins into the air. Thus, people concerned about the indoor air quality of their homes, choose soy wax candles.

With the increased health-conscious population, starting a soy wax business can be profitable.

Here are some real life success stories of starting a soy candle business:

1. Southern Elegance Candle Company ($1.68M/year)

D'Shawn Russell started Southern Elegance Candle Company as a side hustle to make extra money and get out of the house. The company quickly grew, and now they average $20,000 in monthly sales through their retail site, wholesale site, and Faire. Russell's authentic love for the South and Southern culture inspired the creation of home fragrance products with a Southern theme.

How much they make: $1.68M/year
Current team size: 20

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How I Started A $20K/Month Southern Inspired Candle Business

Southern Elegance Candle Company, founded by D'Shawn Russell, started as a side hustle making around $200 per weekend at a local Farmers Market, but now averages approximately $20,000 per month in sales across their retail site, wholesale site, and Faire.

About
DShawn started Southern Elegance Candle Company about 8 years ago
Revenue
DShawn grew the business to $140K/month
Read by 69,705 founders

Learn more about starting a soy candle business:

Where to start?

-> How much does it cost to start a soy candle business?
-> Pros and cons of a soy candle business

Need inspiration?

-> Examples of established soy candle business
-> Marketing ideas for a soy candle business

Other resources

4. Southern Elegance Candle Company

Our handcrafted soy candles celebrate everything there is to love about the south; from the charm to the heritage, to the irresistible sense of comfort. The candles are poured deep in the heart of North Carolina. Each small batch of candles is meticulously poured to ensure you receive the highest quality candle.

How much they make: $1.68M/year
Where they're located: Raeford, North Carolina, USA
Current team size: 20

article

How I Started A $20K/Month Southern Inspired Candle Business

Southern Elegance Candle Company, founded by D'Shawn Russell, started as a side hustle making around $200 per weekend at a local Farmers Market, but now averages approximately $20,000 per month in sales across their retail site, wholesale site, and Faire.

About
DShawn started Southern Elegance Candle Company about 8 years ago
Revenue
DShawn grew the business to $140K/month
Read by 69,705 founders

5. BLACK LIGHT CANDLES

Black Light Candles is a women owned candle business offering luxury soy wax candles and wooden wick candles for an affordable price. Non toxic candles.

6. SoyTruecandles

7. P. F. Candle Co

P.F. Candle Co. is a handmade fragrance goods company, owned and operated by wife and husband team Kristen Pumphrey & Thomas Neuberger.

Where they're located: Indianapolis, Indiana, USA

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