Soap Business

11 Tips For Starting A Successful Soap Business (2025)

Updated: April 14th, 2025

Want to start your own soap business? Here are some tips you should know:

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a soap business:

#1: Sandy Engels, founder of The Purple Sage:

We chatted with with Sandy, founder of The Purple Sage ($4K/month). In our interview, Sandy says:

I always thought, if you build it, they will come. However, that was not the case. It was over a month after my site was up, that I got my first online sale.

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#2: Sandy Engels, founder of The Purple Sage:

We chatted with with Sandy, founder of The Purple Sage ($4K/month). In our interview, Sandy says:

I was afraid to step out of my comfort zone and ask for what I needed. When I did, being in business was just that much easier.

Additionally:

Find a tribe! A tribe will be an asset for a long time. Keep in mind it is a give and take. Be willing to give more than you take.

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#3: Angela Carillo, founder of Alegna Soap:

We chatted with with Angela, founder of Alegna Soap ($5K/month). In our interview, Angela says:

Starting Alegna Soap® boosted my confidence more than anything else I’ve ever done. I’ve had to push out of my comfort zone and become comfortable with feeling uncomfortable.

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#4: Angela Carillo, founder of Alegna Soap:

We chatted with with Angela, founder of Alegna Soap ($5K/month). In our interview, Angela says:

Listen to your customers more than you talk to them. Find out what their problems are so you can solve them.

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#5: Danielle Vincent, founder of Outlaw:

We chatted with with Danielle, founder of Outlaw ($380K/month). In our interview, Danielle says:

You’ve got an iron stomach, and you know what has to be done. You just have to do it.

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#6: Danielle Vincent, founder of Outlaw:

We chatted with with Danielle, founder of Outlaw ($380K/month). In our interview, Danielle says:

My life felt like an endless march toward an uncertain and undesirable destination: 401k? Retirement? The joy of going home and never leaving? These things didn’t really appeal to me at all.

Additionally:

Don’t expect that you have to know everything you need to do in order to get started. Accept that it will likely be a colossal mess and a wild ride, but that doesn’t make it any less worthy of an endeavor.

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#7: Kelly Perkins, founder of Spinster Sisters Co.:

We chatted with with Kelly, founder of Spinster Sisters Co. ($125K/month). In our interview, Kelly says:

You almost have to give all channels a shot, to try to drive growth, brand recognition, and new sales.

Additionally:

Failures do not have to be total business failures, they can just be a lesson learned that takes you down another path than you originally planned.

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#8: Koko Hayashi, founder of Mirai Clinical:

We chatted with with Koko, founder of Mirai Clinical ($100K/month). In our interview, Koko says:

It’s very important to have multiple income sources. You never know what happens in life or the world.

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Read the full interview ➜