Soap Business

11 Tips For Starting A Successful Soap Business (2025)

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Updated: April 14th, 2025

Want to start your own soap business? Here are some tips you should know:

Learn more about starting a soap business:

Where to start?

-> Soap business plan
-> How to finance a soap business?
-> How much does it cost to start a soap business?
-> Pros and cons of a soap business

Need inspiration?

-> Other soap business success stories
-> Marketing ideas for a soap business
-> Soap business slogans
-> Soap business names
-> Soap business Instagram bios

Other resources

-> Profitability of a soap business
-> Blog post ideas for a soap business

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a soap business:

#1: Sandy Engels, founder of The Purple Sage:

We chatted with with Sandy, founder of The Purple Sage ($4K/month). In our interview, Sandy says:

I always thought, if you build it, they will come. However, that was not the case. It was over a month after my site was up, that I got my first online sale.

Read the full interview ➜

#2: Sandy Engels, founder of The Purple Sage:

We chatted with with Sandy, founder of The Purple Sage ($4K/month). In our interview, Sandy says:

I was afraid to step out of my comfort zone and ask for what I needed. When I did, being in business was just that much easier.

Additionally:

Find a tribe! A tribe will be an asset for a long time. Keep in mind it is a give and take. Be willing to give more than you take.

Read the full interview ➜

#3: Angela Carillo, founder of Alegna Soap:

We chatted with with Angela, founder of Alegna Soap ($5K/month). In our interview, Angela says:

Starting Alegna Soap® boosted my confidence more than anything else I’ve ever done. I’ve had to push out of my comfort zone and become comfortable with feeling uncomfortable.

Read the full interview ➜

#4: Angela Carillo, founder of Alegna Soap:

We chatted with with Angela, founder of Alegna Soap ($5K/month). In our interview, Angela says:

Listen to your customers more than you talk to them. Find out what their problems are so you can solve them.

Read the full interview ➜

#5: Danielle Vincent, founder of Outlaw:

We chatted with with Danielle, founder of Outlaw ($380K/month). In our interview, Danielle says:

You’ve got an iron stomach, and you know what has to be done. You just have to do it.

Read the full interview ➜

#6: Danielle Vincent, founder of Outlaw:

We chatted with with Danielle, founder of Outlaw ($380K/month). In our interview, Danielle says:

My life felt like an endless march toward an uncertain and undesirable destination: 401k? Retirement? The joy of going home and never leaving? These things didn’t really appeal to me at all.

Additionally:

Don’t expect that you have to know everything you need to do in order to get started. Accept that it will likely be a colossal mess and a wild ride, but that doesn’t make it any less worthy of an endeavor.