Outlaw

How A Little Handmade Soap Company Caught Fire (Not Literally) And Grew By 3x In One Year

Danielle Vincent
Founder, Outlaw
$380K
revenue/mo
2
Founders
13
Employees
Outlaw
from Sparks, NV, USA
started March 2013
$380,000
revenue/mo
2
Founders
13
Employees
market size
$82.3B
avg revenue (monthly)
$67K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Quickbooks, Instagram, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
Discover what books Danielle recommends to grow your business!

Hello again! Remind us who you are and what business you started.

HOORAY! It’s great to be back! So much has changed since we originally talked about Outlaw Soaps, and we’re excited to share our learnings with Starter Story readers!

In short, we make exciting sundries for adventurous people.

In less-short, we realized that if we could smell our favorite things (campfire, leather, whiskey… even the high desert on a cool morning), we could remind ourselves of the things we love to do, and be inspired by those things all the time. So we created this line using whatever methods we could figure out with our (very) limited resources… starting with handmade, cold process soaps.

We knew that natural ingredients and ethical production practices were important for us, but would the market be interested in smelling like a campfire? Well, yes. It turns out they are! (thank goodness!)

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