31 Tips For Starting A Successful Skin Care Product Line

Want to start your own skin care product line? Here are 31 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a skin care product line:

#1: Dena Gottlieb, founder of TerraCure:

We chatted with with Dena, founder of TerraCure ($1K/month). In our interview, Dena says:

I wouldn’t recommend outsourcing your ad campaigns. You are better off doing it yourself with outside help, in my opinion.

Additionally:

Forget about perfect. Don’t wait until your website is perfect to go live and start generating income.

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#2: Roberta Perry, founder of ScrubzBody Skin Care Products:

We chatted with with Roberta, founder of ScrubzBody Skin Care Products ($16.5K/month). In our interview, Roberta says:

Starting this business changed my life. It opened doors. It introduced me not only to some of the best people in the world through my customers and business groups but I learned so much about myself, too.

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#3: Shawn Bo and Leon Eugene, founder of L. Eugene Natural Skin Science:

We chatted with with Shawn, founder of L. Eugene Natural Skin Science ($7.5K/month). In our interview, Shawn says:

Don’t compare yourself or your progress to other people.

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#4: Kiri Yanchenko, founder of AMPERNA:

We chatted with with Kiri, founder of AMPERNA ($50K/month). In our interview, Kiri says:

Having an authentic brand voice is worth its weight in gold, as is being honest and transparent.

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#5: Keegan Pafford, founder of w.o.d.welder:

We chatted with with Keegan, founder of w.o.d.welder ($35K/month). In our interview, Keegan says:

I can’t stress enough, if you’re going to do anything, make sure it is of the highest quality and value to your customers - the dividends will come back to you.

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#6: Gloria Lu, founder of Chemist Confessions:

We chatted with with Gloria, founder of Chemist Confessions ($/month). In our interview, Gloria says:

Entrepreneurship can be incredibly exhausting mentally. It’s important to carve out time to step away from it all.

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#7: Bonnie Giangrande, founder of The Laughing Tree Organics:

We chatted with with Bonnie, founder of The Laughing Tree Organics ($5.4K/month). In our interview, Bonnie says:

You can't be everything to everybody. I have passed up a few opportunities because someone requested a synthetic fragrance or additional packaging that I felt was unnecessary. You have to stand by what you believe and be true to that mission.

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#8: Kevin Gianni , founder of Annmarie:

We chatted with with Kevin, founder of Annmarie ($1M/month). In our interview, Kevin says:

The most learned is from the direct response from people.

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#9: Tony & Faye Ouyang, founder of Doppeltree | Doppelgänger Goods:

We chatted with with Tony, founder of Doppeltree | Doppelgänger Goods ($70K/month). In our interview, Tony says:

It’s OK to experiment with pricing to improve margins without having to sacrifice total sales.

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#10: Kayla Houlihan, founder of Tribe Skincare:

We chatted with with Kayla, founder of Tribe Skincare ($100K/month). In our interview, Kayla says:

Any brand with a consumable product or repeat purchases really need to ensure they are utilizing email marketing.

Additionally:

Identify the parts of your journey that you dislike or get stressed over and then see if you can outsource them.

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#11: Natalie Thorogood, founder of Soak Society:

We chatted with with Natalie, founder of Soak Society ($18K/month). In our interview, Natalie says:

Some good decisions have been to focus on my own physical, mental and emotional health by making sure I am eating well, sleeping and exercising. If I’m not in good shape then my business definitely isn’t. This includes lots of baths, of course!

Additionally:

I like living close to the beach and working on my own schedule. I’m not looking for investment, I’m keen to keep bootstrapping and to own my business 100%.

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#12: Carole Rains, founder of Emu Joy:

We chatted with with Carole, founder of Emu Joy ($19K/month). In our interview, Carole says:

While the most common gender and age for entrepreneurs seem to be males in their 30s, I started my business as a woman in her 50s.

Additionally:

I’ve learned that the key to a successful business is relationships. Whether it’s with my suppliers, customers, freelancers or fellow ecommerce entrepreneurs, developing a mutually beneficial relationship makes everything go more smoothly and efficiently, and makes going to work each day a pleasure.

Further:

It doesn’t matter what age you are when you start as long as you go in with an open mind and entrepreneurial spirit.

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#13: Mel young , founder of Flowerdale Valley:

We chatted with with Mel, founder of Flowerdale Valley ($5K/month). In our interview, Mel says:

Make sure to look at your overall business, keep data, see what works, and doesn't work.

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#14: Dylan Jawahir, founder of Battle Balm:

We chatted with with Dylan, founder of Battle Balm ($10K/month). In our interview, Dylan says:

Entrepreneurs should possess all the qualities of the dreamer and all the qualities of the doer. Because in the beginning, you will probably be a one-person operation.

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#15: Linda Trenkner, founder of Volcanic Earth:

We chatted with with Linda, founder of Volcanic Earth ($42K/month). In our interview, Linda says:

There are a lot of companies and individuals selling on Amazon but unless it is done right, you can be at the mercy of Amazon who can change the rules any time they like.

Additionally:

You can have the greatest product or service but unless you have a marketing plan to reach potential customers, the venture is likely to fail.

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#16: Andy Hnilo, founder of Alitura Naturals:

We chatted with with Andy, founder of Alitura Naturals ($150K/month). In our interview, Andy says:

I never had the intention to start a business. But the rising interest of people in something that I truly created with my own hands, out of necessity, lit a fire inside me to keep pursuing more.

Additionally:

It may seem like obvious advice, but for the first 2 years, I would actually hand-write thank you notes and to-and-from slips, and wait in line at the local post office every single day to get the piles of orders out.

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#17: Justin Rapoport, founder of AmmoniaSport LLC:

We chatted with with Justin, founder of AmmoniaSport LLC ($80K/month). In our interview, Justin says:

Out of high school, my goal was simple: become an investment banker and make a lot of money. I am not cut out for that life. After a few networking events and two suits later I said “Fuck this.” I hate waking up early and I hate ties.

Additionally:

And you know what? I was happy. I convinced someone in the world to buy my product, it was a good feeling. I think this is a good time to say that my friends thought I was spending everyday playing with myself in my room.

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#18: Michael Vahey, founder of Beach Gladiator:

We chatted with with Michael, founder of Beach Gladiator ($8.5K/month). In our interview, Michael says:

The coolest thing about beach Gladiator is that it was started by just the 2 of us and we still have control over what we want the brand to be. The greatest influence on the product was and continues to be our kids, who were our first customers.

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#19: Leslie Eisen, founder of AlmondClear:

We chatted with with Leslie, founder of AlmondClear ($15K/month). In our interview, Leslie says:

For the rest of that school year, I woke up at 5:00 a.m. to work on my business plan, and once the school year was over I resigned from my teaching position.

Additionally:

I know that some people would advise me to get investments or use more of my loan in order to grow the business more quickly, but I’ve chosen to pursue a more lean, build-as-you-go model for now.

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#20: Roberta Perry, founder of ScrubzBody Skin Care Products:

We chatted with with Roberta, founder of ScrubzBody Skin Care Products ($16.5K/month). In our interview, Roberta says:

Keep building the blocks of your brand the right way which means ditching what doesn’t work and massaging what does.

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#21: Michael Koh, founder of Tree To Tub:

We chatted with with Michael, founder of Tree To Tub ($400K/month). In our interview, Michael says:

Know the what, why, who, where, how about your customers. You need to toss away whatever assumptions you have about your products and customers.

Additionally:

For example, a friend once told me “I want to open a restaurant”. I asked him why. He said “I love cooking!” Is opening a restaurant a smart move for someone that loves cooking? Hell no!

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Want to start a skin care product line?

See our full guide ➜