7 Podcaster Success Stories [2024]

Pat Walls

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Updated: December 10th, 2023

Become A Podcaster

A podcast business is a type of enterprise that involves conceptualizing, producing, and disseminating a branded audio show focused on a niche educational or entertainment topic.

As a podcaster, you are responsible for coming up with episode ideas, outlining talking points, and structuring interviews that cater to your show’s audience and niche. You need to keep your listeners engaged and coming back for more.

Podcasting offers flexibility when it comes to revenue models, allowing you to choose between advertising-based or subscriber-only content. This, in turn, presents scalable profit potential as you build your listenership.

For entrepreneurs who are on the lookout for creative freedom and low startup costs, launching podcast programming offers an innovative way to monetize their voices and viewpoints while tapping into a billion-dollar industry.

Here are some real life success stories of starting a podcaster:

1. Google ($120K/year)

How much they make: $120K/year
Current team size:

Bootstrapping a privacy-protection service to $3000 MRR

Learn how a former employee built SimpleLogin into a $3k/month SaaS protecting users’ privacy through email aliases.

Revenue

They grew the business to $10K/month

Read this case study

Read by 508 founders

Learn more about starting a podcaster:

Where to start?

-> How much does it cost to start a podcaster?
-> Pros and cons of a podcaster

Need inspiration?

-> Examples of established podcaster
-> Marketing ideas for a podcaster

Other resources

Part of

Becoming A Podcaster: Everything You Need To Know

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2. Code Story ($60K/year)

Noah Labhart, a startup founder and CTO, came up with the idea for his podcast, Code Story, after realizing there was a lack of tech and startup-focused shows like How I Built This. With a passion for solution architecture and a desire to share the stories of tech visionaries, Labhart launched Code Story and has since gained over 80k downloads and an average of 1,000 downloads per episode.

How much they make: $60K/year
How much did it cost to start: $1K
Current team size: 0

How I Started A Podcast Interviewing Tech People That Has Been Downloaded Over 80K Times

Noah Labhart's podcast, Code Story, has been downloaded over 80k times and generates an average of $1k a month in revenue through several ad deals with top tech executives and companies.

About

Noah started Code Story over 5 years ago

Revenue

Noah grew the business to $5K/month

Costs

It cost Noah $1000 to start the business

Read this case study

Read by 7,977 founders

5. Google

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

How much they make:
Where they're located: Nashville, Tennessee, USA
Website traffic: 90.5B/month

6. Amazon

Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.

How much they make:
Where they're located: Indianapolis, Indiana, USA
Current team size: 1
Website traffic: 2.65B/month

7. Apple

Where they're located: Memphis, Tennessee, USA
Website traffic: 438M/month