Pros & Cons

Start A Personal Training Business

Pros & Cons

Trying to understand the pros and cons of starting a personal training business?

Here are all of the pros and cons of selling personal training online:

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a personal training business costs significantly less money than most businesses, ranging anywhere from 7,865 to 46,460.
Rewarding work Starting a personal training business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a personal training business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Quick build time The average time it takes to build your product is quick - typically around 8 months. This will allow you to bring your product to market faster.
Daily physical activity Personal Training Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
You are your own boss! With becoming a personal trainer, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Higher likelihood of getting referrals This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
Face to face interaction If you are the type of individual that thrives on human interaction, then this is the business for you! With a personal training business, you will be hands-on with customers and or employees every day.
Simple business model A personal training business has the advantage of a simple business model, which makes launching and building the business more seamless.
You get to do something you truly love With starting a personal training business, you get to put your energy into something you are truly passionate about! You'll find yourself devoting as much time and energy as possible into the business to make it successful.
You get to inspire others Your business is one that encourages and inspires others, which in itself, can be very fulfilling.
Cons Description
Crowded Space Competition is high when it comes to your personal training business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Lack of benefits With a personal training business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Time commitment With becoming a personal trainer, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.
You might struggle financially (at first)! If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.
More of a challenge to run your business from home! Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a personal training business, you are more likely to run your business out of your office or storefront space.
Work is not always glamorous With starting a personal training business, you may need to get your hands a little dirty. Although it may seem glamorous from the outside to start this business, the work can require a lot of physical activity and repetition.
The job can be demanding This is one of the major disadvantages starting a personal training business. It's important to understand that you may need to make yourself available on a 24/7 basis.
The job can be dangerous Your personal training business can have its dangerous moments, which puts you and your employees at risk. It's important to consider all liability and put processes and procedures in place that will prepare you and your team.