350+ Creative Personal Training Business Names

So, you've come up with the perfect personal training business name idea, but in order to launch, you need a name.

And not just a name, but a creative and descriptive name that will make you stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ personal training business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.


Crafty ideas for your personal training business name

  • Shy Town Fitness
  • Aspire Private Fitness
  • DMS Fit
  • Comfy Fitness
  • Legit Fit
  • Red Run Fitness
  • Defined Personal Training
  • Zero Gravity
  • Ferra Fitness
  • Timberline Fitness Studio
  • Beyond Limits Training
  • Better Performance
  • Impact Training
  • Mission: FIT
  • Bodysmart Personal Training
  • Top Notch Trainers
  • Fit2fly
  • Bootique Fitness
  • Total Results Training
  • Health Triad Personal Training
  • Redline Athletics
  • Got Muscle
  • Old Spartan Fitness
  • Crossfit Sweetwater
  • Studio Fitness
  • Train Strong Fit
  • Crossfit Njord
  • Incinerate
  • Performance Incorporated
  • Cross Town Fitness
  • On the Dance Floor Fitness
  • Fitness Edge
  • Hustle Fitness
  • Step it Up
  • Misfit Gym
  • health Pulse
  • Strong & Lean
  • Movement Revolution
  • Taylor Made Training Center
  • Physiques Gym
  • Body by Nature
  • Mind-Nutrition-Body Health Coaching
  • Full Circle Fitness Coaching
  • Most Motivated
  • Seal Team Personal Training
  • Leo Results Fitness
  • Athlete Training and Health
  • Velocity Sports Performance
  • New Chicago Fitness
  • New Moon Fitness
  • reForm Studios
  • Swat Fitness
  • The Space Functional Training
  • FLEX Training
  • Daily Apple Fitness
  • InterFit Health and Fitness Management Company
  • QT Fitness/QT Health
  • Crunch Fitness
  • East80 Crossfit
  • Old Spartan Fitness
  • Crossfit Brawn
  • Absolution Crossfit
  • Shape Shifters
  • The Trainers Gym
  • Beach Body
  • Burn Spots Personal Training
  • Finding A Better You
  • Function First
  • Planet Fitness
  • The Body Firm
  • Fit Max Personal Training
  • Glide Training Co.
  • Inner Strength Fitness Studio
  • Lateral Fitness
  • Powerline Personal Training
  • Empower Personalized Fitness
  • Love Your Flex
  • Health Triad Personal Training
  • Axis Personal Trainers
  • Absolution Crossfit
  • Level One Training and Fitness
  • Extraordinary Training
  • True to our Makings
  • Progressive Personal Training
  • Focus Personal Training
  • The Movement Studio
  • Tennis Fitness
  • Work Fitness Inc.
  • My Fitness Chef
  • The Healthy Tradie Project
  • Signature Fitness
  • Independent Training Spot
  • Throwdown
  • Driven Fitness Bootcamp
  • Crossfit Njord

Creative ideas for your personal training business name

  • Crossfit Sweetwater
  • Fit Treat
  • Empowering Punch
  • Victory Fitness Center
  • Active Lifestyles
  • Fitness Together
  • Catalyst Athletics
  • ReSet Personal Training Studio
  • Hour of Change Fitness
  • The Perfect Workout
  • Performance Training Systems
  • Hard Bodies
  • Changing Tide
  • Essential Fitness
  • Main Street Fitness
  • The Superhuman Project
  • Focus Integrated Fitness
  • Coastline Counseling
  • High Tide Fitness
  • Terrain Gym
  • Golden Touch Fitness
  • Fitness Zone Personal Training
  • Barefoot Tiger
  • Paramount Fitness Training
  • Float Fitness
  • Metro Fitness Central
  • Bodies Personal Training
  • Dakota Personal Training
  • Find Your Trainer
  • Feel Good Fitness
  • Through Christ Fit
  • All Strength Training
  • Fit Physiques
  • Refine Method Upper
  • Studio Lifted
  • Shaping Concepts
  • Strong Made Simple
  • Pongo Power
  • Empower Personalized Fitness
  • Fusion Performance Training
  • Core Fitness
  • The Fit Lab
  • Urban Active Fitness
  • Core
  • Perfect Personal Training
  • Epic Interval Training
  • Hustle
  • Catalyst Fit
  • Fit Sets
  • Fit by the Sea
  • Body Curves
  • Balanced Fitness and Health
  • Victory Training
  • Gymnacity
  • Lula Fit
  • Own Your Fitness
  • Fit180
  • ZFit
  • Fearless Fitness
  • Stronger Fitness
  • Fitworks
  • Shape Up Studio
  • Body By Kate
  • Hustle Hut
  • Sitaras Fitness
  • CrossFit
  • Just Train
  • Urban Performance
  • Xplicit Fitness
  • One to One Fitness
  • Body Crafters
  • Health Harbor
  • Misfit Gym
  • Fitness Journey
  • B3 Personal Training
  • Sea Fit
  • Spindle Fitness
  • The P.E. Club
  • The Bar Method
  • Freedom of Fitness
  • Accessible Fitness
  • 1614 Fitness & Aerobics
  • InForm Fitness
  • Elegance In Fitness
  • Terrain Gym
  • NJ Fitness Factory
  • My Personal Trainer
  • Wattage
  • Nimble Fitness
  • Blacksmith Training
  • N Shape
  • Fit Results
  • Stronger Fitness
  • Crunch

Fun ideas for your personal training business name

  • Amped Up Fitness Studio
  • Personal Training Fit Life TV
  • Pro-Fitness Training
  • Human Rebuild Fitness & Wellness
  • Dimes by the Dozen
  • 9Round
  • Visualize Fitness
  • The Body You Want
  • The Blackout Fitness
  • Next Level Fitness
  • House Call Trainers
  • New Moon Fitness
  • Neighborhood Trainers
  • Diverge Personal Training Gym
  • Moore Fitness
  • Sculpt and Shred Fitness
  • Science Fitness
  • Amplified Fitness
  • Make Your Body
  • Community Fitness
  • On the Dance Floor Fitness
  • Becker Gets Fit
  • Gore’s Core Fitness
  • UpFit Training Academy
  • Gotham Gym
  • QT Fitness/QT Health
  • Willspace
  • Wild Fitness
  • InStep Pilates
  • Phenomenal Fitness
  • Hit Fitness Training
  • HiFi Personal Fitness
  • Elite Training
  • Evolution Personal Training Studio
  • North Point Fitness
  • Fitness Edge
  • Absolute Fitness
  • The Lab
  • Efficient Coaching
  • Right Fit
  • Wild Fitness
  • Curl
  • Fit From the Core
  • Fitcure Personal Training and Wellness
  • Better Shape
  • Body Coach
  • Swat Fitness
  • Evolve Fitness By Jen
  • Pro-Fitness Training
  • Go Fitness Center
  • Complete Body
  • Competitive Edge Power & Fitness
  • Golf Body Rx
  • Studio Fitness
  • Fit Body Boot Camp
  • Super Solid
  • No Limit Fitness
  • Feel the Burn
  • Uptown Fitness
  • No Limit Personal Training
  • Turbo Personal Training
  • Workout Loft
  • Transform
  • Simplicity Training
  • Daily Grind Fitness
  • Fusion Fitness
  • Incremental Gains
  • Hot Mix Yoga
  • On Your Mark Sports
  • Fitness Works
  • Hustle Hut
  • Manhattan Muscle

Cool ideas for your personal training business name

  • Straight Blasts Gym
  • The Training Spot
  • Fitness 19
  • Slow Burn Personal Training Studios
  • Peak Performance Personal Training
  • Adaptive Bodywork
  • The Perfect Workout
  • Signature Fitness
  • Inline Private Training
  • Red Run Fitness
  • Rawmana Fitness
  • Simply Real Fitness
  • Overload
  • Thrive on the Basics
  • Titan Fitness Studios
  • Perfect Personal Training
  • Urban Strength Institute
  • TriFIT Wellness
  • Shore Fit
  • Chisel Training
  • Six Pack Abs Class Room
  • Fitness 360
  • Golden Physique
  • Gymnacity
  • The Wave
  • Ironlungs
  • Strive Personal Fitness Training
  • Absolute Health and Fitness
  • Scoop Pilates
  • Hot Mix Yoga
  • One on One Fitness
  • Strike’ng Fitness
  • Snap Fitness
  • Prestige Personal Fitness
  • Just You Fitness
  • Pure Motion Fitness Training Studio
  • Remain Fit
  • Atomic Total Fitness
  • Embody Fitness Center
  • ArmourFit
  • NJ Fitness Factory
  • Go Fitness Center
  • One to One Fitness
  • Fit Treat
  • The Training Loft
  • Bodyfit
  • The Energy Hub
  • Wildly Better
  • High Altitude Personal Training
  • Levelup Personal Training
  • Becker Gets Fit
  • To Be Fit!
  • Golf Body Rx
  • American Family Fitness
  • Envision Personalized Health
  • Be Fit
  • Uplift Studio
  • Chisel Training
  • Simply Real Fitness
  • Great Personal Training
  • Strive Village
  • Adaptive Bodywork
  • Evolution Trainers
  • The Body You Want
  • Six Pack Abs Class Room
  • East80 Crossfit
  • Curves
  • Mindful Body Fitness
  • Gotta B Fit
  • Curvy Coastline
  • Mindful Body Fitness
  • Transcending Limitations
  • Success Fitness Studio
  • Body Edge
  • 180 Personal Training
  • Encore Fitness
  • Model Trainers
  • Definitions Private Training
  • Underground Fitness Personal Training
  • Fit Sets
  • Work Train Fitness
  • SportsLab
  • Prime Fitness Training
  • Relentless Training Club
  • Type A Training
  • Kinetics Personal Training
  • Tennis Fitness
  • Forget The Gym
  • Double O Athletics
  • Hammer Fitness and Boxing
  • First Ascent Fitness
  • Nimble Monkey Fitness
  • Excellence Health and Fitness
  • Evolve Fitness By Jen

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.


Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Things To Consider When Naming Your Personal Training Business:

Simple is always better

This means a few different things. Your personal training business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your personal training business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Find the domain for your personal training business

It's important to verify that the domain name is available for your personal training business.

You can search domain availability here:

Find a domain starting at $0.88

powered by Namecheap

Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.

It's also important to thoroughly check if social media handles are available.

As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Starter Story,   Founder of Starter Story

Share the story of Starter Story!

Leave a comment
Your email address will not be published.

More posts like this: