Business Idea

Start A Personal Training Business

About

Becoming a personal training business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell personal training, or selling personal training online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a personal training business ➜

Key stats

market size
$10.4B
revenue (monthly)
$30K
starting costs
$27K
gross margin
60%
avg product price
$60
time to build
8 months
growth
SEO
business model
Software
time investment
Full time

About

Becoming a personal training business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell personal training, or selling personal training online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a personal training business ➜

Key stats

market size
$10.4B
revenue (monthly)
$30K
starting costs
$27K
gross margin
60%
avg product price
$60

 

time to build
8 months
growth
SEO
business model
Software
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $1,800
Other Expenses $0 $800
Specific Industry Expenses $399 $799
Total Startup Costs $6,916 $47,093

Successful Businesses

Business URL Rank
Human Performance Centre hpc.qld.edu.au #327,030
Ultimate Performance ultimateperformance.com #458,950
Tru Fit Athletic Club trufitathleticclubs.com #825,041
Fitness Together fitnesstogether.com #972,480
Starting-A-Personal-Training-Business starting-a-personal-training-business.com #1,188,467
GoShoot.com goshoot.com #1,311,732
Next Level Fitness nextlevelfitness.net #1,577,402
Wonderfully Fit wonderfullyfit.com #1,842,540
Strong Made Simple strongmadesimple.com #2,101,272
Fit SF fitsf.com #2,290,876
Live Fit livefitkc.com #2,575,658

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a personal training business costs significantly less money than most businesses, ranging anywhere from 6,916 to 47,093.
Rewarding work Starting a personal training business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a personal training business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Crowded Space Competition is high when it comes to your personal training business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Lack of benefits With a personal training business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Time commitment With becoming a personal trainer, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    The most tried and true way to grow a personal training business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to personal training business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜