Business Idea

Start A Personal Training Business

About

Becoming a personal training business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell personal training, or selling personal training online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a personal training business ➜

Key stats

market size
$10.4B
revenue (monthly)
$30K
starting costs
$27.2K
gross margin
60%
avg product price
$60
time to build
8 months
growth
SEO
business model
Software
time investment
Side project

About

Becoming a personal training business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell personal training, or selling personal training online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a personal training business ➜

Key stats

market size
$10.4B
revenue (monthly)
$30K
starting costs
$27.2K
gross margin
60%
avg product price
$60

 

time to build
8 months
growth
SEO
business model
Software
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $1,800
Other Expenses $0 $800
Specific Industry Expenses $399 $799
Total Startup Costs $7,865 $46,460

Successful Businesses

Business URL Rank
ISSA issaonline.com #67,519
Tru Fit Athletic Club trufitathleticclubs.com #144,791
Ultimate Performance ultimateperformance.com #458,950
Fitness Together fitnesstogether.com #559,582
Body Design University bodydesignuniversity.com #1,264,311
Next Level Fitness nextlevelfitness.net #1,577,402
NLPT nolimitpt.com #1,993,096
Tailor Made – Tailor Made Personal Training – El Paso Personal Training tailormade.fit #2,062,256
Personal Trainer Certification in Orlando & Tampa Florida nptiflorida.edu #2,170,363
Fit SF fitsf.com #2,290,876
Strong Made Simple strongmadesimple.com #2,446,193

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a personal training business costs significantly less money than most businesses, ranging anywhere from 7,865 to 46,460.
Rewarding work Starting a personal training business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a personal training business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Crowded Space Competition is high when it comes to your personal training business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Lack of benefits With a personal training business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Time commitment With becoming a personal trainer, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.