7 Personal Care Products Success Stories [2022]

7 Personal Care Products Success Stories [2022]
Start A Personal Care Products

Here are some real life success stories of starting a personal care products:

1. Tree To Tub ($6M/year)

Michael Koh (from San Francisco, California, USA) started Tree To Tub almost 7 years ago.

$500K / month
2 founders / 23 employees
San Francisco, California, USA

Case Study

Hello, my name is Michael Koh and I am the founder of Tree To Tub. We are a natural skincare company that takes care of people with sensitive skin. Our signature products are shampoo, body wash, facial cleanser made from the Soapberry.

We’re happy that we’re solving a painful problem (literally sometimes) for people, and that has got us to $3M on our 3rd year.


2. Alfred Lane ($228K/year)

Rafael Hernandez (from Miami, FL, USA) started Alfred Lane about 10 years ago.

$19K / month
1 founders / 1 employees

Case Study

Hi, my name is Rafael Hernandez and I am the founder of Alfred Lane. I have a line of personal and home fragrances handcrafted in small batches out of our Miami studio. I began selling solid colognes initially as an alternative to spray colognes and released three fragrances.

The business generates $19k a month in revenue. In 2020, the company had its best year ever. I opened a production studio where we make everything and hired a studio assistant all within the last 5 months. It’s been more than 8 years since I started and the journey has been a wild one.


3. Spinster Sisters Co. ($1.5M/year)

Kelly Perkins (from Golden, CO, USA) started Spinster Sisters Co. over 10 years ago.

$125K / month
1 founders / 10 employees

Case Study

Hi, I am Kelly Perkins, Founder, and CEO of Spinster Sisters Co. We are a natural skin and personal care company that manufactures premium quality products that are better for people and better for the planet.

We recently hired a marketing agency to help us continue to grow this channel as well. Last week we had the biggest sales week in company history, and I am so excited about the growth potential that is active in our sales funnel right now.


4. Plaine Products ($2.4M/year)

Lindsey McCoy (from Cincinnati, Ohio, USA) started Plaine Products almost 6 years ago.

$200K / month
2 founders / 6 employees

Case Study

My name is Lindsey McCoy and I am the CEO of Plaine Products, a hair and body care products company dedicated to ridding the world of single-use plastic bottles--one bathroom at a time. We’ve replaced the standard plastic shampoo bottle, found in shower shelves just about everywhere, with a reusable, refillable aluminum one. From there, our concept is simple. Instead of tossing the empty bottles into the recycling bin, our customers return them to us. We clean, sterilize and refill the empty bottles, and then send them out again.

When my family returned to the States, I joined forces with my sister, Alison Webster, and we focused on creating a packaging revolution. Our customers, like us, are interested in a more eco-friendly lifestyle, the appeal of which is becoming broader and broader each day. So far, with our customers, we have diverted over 300,000 plastic bottles from our landfills and oceans.


5. Healing Harbors ($216K/year)

Stacy Moore (from Brunswick) started Healing Harbors almost 7 years ago.

$18K / month
2 founders / 1 employees

Case Study

My name is Stacy Moore. I am one of the founders of Healing Harbors with my business partner Ashley Lenz. We specialize in personal care and pet products made with CBD (cannabidiol) from hemp.


6. American Provenance ($960K/year)

Kyle La Fond (from Blue Mounds, WI, USA) started American Provenance over 7 years ago.

$80K / month
1 founders / 9 employees

Case Study

My name is Kyle LaFond, and I’m the founder of a natural products manufacturing company called American Provenance. Specifically, we make deodorants, body washes, and grooming products primarily intended for men. Unlike the vast majority of our competitors, we actually make our own products, in our own facility, with our own people. We’re proud to be part of the resurgence of American manufacturing.

We launched American Provenance from a renovated machine shed on my 4th generation family farm in mid-2015 and have now eclipsed $3M in lifetime revenue. Today, you can find our products on over 4,000 shelves nationwide, with more to come.


7. Taproot Organics ($48K/year)

Taproot Organics owners Zaida and Daniel Grunes combined their restaurant background and their branding skills to create the ultimate soap maker brand.

Zaida and Daniel (from Jersey City, NJ, USA) started Taproot Organics almost 9 years ago.

$4K / month
2 founders / 4 employees

Case Study
  • 4 years ago, Zaida was diagnosed with vitiligo and her skin started turning white. That is when Daniel made soap for her - which resulted in a business idea.
  • They used Twitter and Facebook as their main marketing channels to advertise and sell their products.
  • Currently, they have two operating stores in two different cities and a 24/7 running website.


Read the full story on modernsoapmaking.com ➜

Pat Walls,  Founder of Starter Story
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