Business Idea

Start A Deoderant Brand

About

Starting a deoderant brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell deodorant, or selling deodorant online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a deoderant brand ➜

Key stats

market size
$23.6B
revenue (monthly)
$142K
starting costs
$34.4K
gross margin
20%
avg product price
$8
time to build
8 months
growth
Word of mouth
business model
Advertising
time investment
Side project

About

Starting a deoderant brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell deodorant, or selling deodorant online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a deoderant brand ➜

Key stats

market size
$23.6B
revenue (monthly)
$142K
starting costs
$34.4K
gross margin
20%
avg product price
$8

 

time to build
8 months
growth
Word of mouth
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $563 $5,200
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Other Expenses $0 $300
Advertising & Marketing Costs $0 $2,400
Total Startup Costs $7,879 $60,711

Successful Businesses

Business URL Rank
COTY coty.com #85,752
Beauty Independent beautyindependent.com #85,786
Revlon revlon.com #134,384
Kosas Cosmetics kosas.com #166,790
Bravo Sierra bravosierra.com #172,300
EVERY MAN JACK - Hair. Body. Deo. Skin everymanjack.com #189,865
Myro mymyro.com #235,254
Pro-B Fresh getprobfresh.com #256,303
type:A deodorant typeadeodorant.com #436,320
Fresh Fragrances & Cosmetics fragrancesandcosmetics.com.au #494,113
Outlaw Soaps liveoutlaw.com #517,218

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a deoderant brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Easy to encourage "impulse buy" In the deoderant brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Amazing perks and discounts Working in the deoderant brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Cons Description
Crowded Space Competition is high when it comes to your deoderant brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your deoderant brand are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
High overhead expenses With starting a deoderant brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Time commitment With starting a deoderant brand, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.