Business Idea

Start A Deoderant Brand

About

Starting a deoderant brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell deodorant, or selling deodorant online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a deoderant brand ➜

Key stats

market size
$23.6B
revenue (monthly)
$142K
starting costs
$34.3K
gross margin
20%
avg product price
$8
time to build
8 months
growth
Brand Authenticity
business model
Media Business & Subscriptions
time investment
Full time

About

Starting a deoderant brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell deodorant, or selling deodorant online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a deoderant brand ➜

Key stats

market size
$23.6B
revenue (monthly)
$142K
starting costs
$34.3K
gross margin
20%
avg product price
$8

 

time to build
8 months
growth
Brand Authenticity
business model
Media Business & Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Inventory Expenses $350 $14,750
Software Expenses $150 $3,044
Other Expenses $0 $300
Advertising & Marketing Costs $0 $2,400
Total Startup Costs $6,892 $61,644

Successful Businesses

Business URL Rank
FRESH NEWS freshnewsasia.com #45,202
HelloFresh hellofresh.com.au #45,544
COTY coty.com #85,752
Beauty Independent beautyindependent.com #85,786
FreshPlaza: Global Fresh Produce and Banana News freshplaza.com #90,111
Revlon revlon.com #134,384
Home njcu.edu #150,260
Kosas Cosmetics kosas.com #166,790
Bravo Sierra bravosierra.com #172,300
فريش fresh.com.eg #178,249
Hungary Today hungarytoday.hu #179,372

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a deoderant brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your deoderant brand. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Easy to encourage "impulse buy" In the deoderant brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Amazing perks and discounts Working in the deoderant brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Cons Description
Crowded Space Competition is high when it comes to your deoderant brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your deoderant brand are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
High overhead expenses With starting a deoderant brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Time commitment With starting a deoderant brand, all responsibilities and duties will be in your hands. Although this is not necessarily a negative thing, it's important to understand that your work-life balance may be a bit unbalanced at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a deoderant brand is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to deoderant brand.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Outsourcing

    If you can afford to hire someone to help support your deoderant brand, outsourcing is a great way to save you time and energy. Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!

    If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.