How These Two Founders Built A $30M Refillable Deodorant Brand
November 17th, 2022
Hello! Who are you and what business did you start?
My name is Charlie Bowes-Lyon and I’m a Co-founder of Wild. Wild’s mission is to remove plastic waste from the bathroom and we launched a refillable, natural deodorant in April 2020.
In the two and a half years since launch, we’ve scaled into a global brand, selling to over a million customers through our online website wearewild.com as well as launching into major retailers across the UK & Europe.
Wild is now trading at upwards of £25m ARR and has also planted over 200,000 trees through its charity partner OnAMission. We continue to invest heavily into creating impactful, unique new products that can genuinely change the game when it comes to removing bathroom waste.
What's your backstory and how did you come up with the idea?
Before starting Wild, I was working with many of the major startups...
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