Online Travel Agency

5 Online Travel Agency Success Stories [2024]

Updated: July 4th, 2024

An online travel agency is a web-based marketplace that allows consumers to research and book travel products and services.

Nearly 1 billion people make travel bookings online. Besides, 70% of travelers research trips on mobile devices.

With the online booking trend on an upward trajectory, 2024 is a great time to start an online travel agency.

In this list, you'll find real-world online travel agency success stories and very profitable examples of starting a online travel agency that makes money.

1. Flight Expert Bangladesh ($18M/year)

Salman Rashid, Founder & CEO of Flight Expert, came up with the idea for his business after realizing the potential of online travel agencies in Bangladesh. Seeing the decline in revenue in his family's offline-based travel agency, Salman suggested starting an OTA to his father. Despite initial skepticism, Salman recognized the need for better technology, service culture, and the value of brand trust in the industry, leading to the launch of Flight Expert in 2017.

How much money it makes: $18M/year
How much did it cost to start: $80K
How many people on the team: 60


I Started The First Online Travel Agency In Bangladesh And It Now Makes $18M/Year

How a first-time founder grew the first-ever online travel agency in Bangladesh to 700+ airlines and one million-plus hotels worldwide, with a 50% increase in revenue in October 2021 compared to pre-Covid sales and aiming to hit break-even by March 2022.

Read by 5,962 founders

2. Baboo Travel ($3.6M/year)

Paul Sarfati, the Founder and CEO of Baboo Travel, came up with the idea for his business after experiencing the decline of his previous travel company, Bamba Travel, due to the pandemic. Wanting to create a platform that offers customized trips and connects travelers directly with local experts, Sarfati drew inspiration from companies like Evaneos. With his extensive knowledge of the travel industry and a focus on creating a better business model, Sarfati aims to revolutionize the travel industry and provide customers with personalized experiences at better prices.

How much money it makes: $3.6M/year
How much did it cost to start: $650K
How many people on the team: 15


My Travel Hobby Fueled Me To Build A $600K/Year Custom Trips Platform

Baboo Travel's CEO Paul Sarfati successfully launched an easy-to-use travel platform that connects customers with local in-destination travel experts, reaching $180,000 in sales in the first four months of launching through targeted marketing strategies, incorporating growth hacking techniques, and prioritizing content marketing and search engine optimization for long-term success.

Read by 5,135 founders

3. Hotels Etc. INC ($3M/year)

Shawn Pigg, CEO of Hotels Etc, came up with the idea for his business when he saw an infomercial for the company. Recognizing the potential in offering true discounts to travelers, he purchased the company and invested his life savings to bring it to life. Since then, he has negotiated over 3,000,000 discounts worldwide, resulting in Hotels Etc becoming a multimillion-dollar company and one of the oldest membership programs on the internet.

How much money it makes: $3M/year
How much did it cost to start: $600K
How many people on the team: 14

I Created A $3M/Year Membership Business Selling Aggressive Hotel Discounts

How this CEO created a multimillion-dollar membership business offering exclusive discounts on travel and branched off into over 30 categories of discounts for members, negotiating over 3,000,000 discounts around the globe that are not available to the general public and only available to their members.

Read by 4,168 founders

4. CuddlyNest ($2.8M/year)

Ritesh Raj, the co-founder and COO of CuddlyNest, came up with the idea for the accommodation booking platform after years of traveling to over 100 countries and realizing the pain points of finding diverse types of accommodations. Alongside his co-founder, they decided to create a centralized platform that offers all kinds of properties for all types of travelers. Since its launch, CuddlyNest has raised over $14 million in funding and has plans for continued growth and expansion.

How much money it makes: $2.8M/year
How many people on the team: 72


How We Solved A Major Pain Point With Travelers And Built An All-In-One Booking Platform [$21M Sales in 2022]

CuddlyNest has become the only online travel agency that offers all types of accommodations in one platform, with inventory currently including over 4 million properties of all types in 80k+ cities, and is expecting to hire more than fifty new employees in the coming months.

Read by 3,327 founders

5. Captain Experiences ($1.2M/year)

Jonathan Newar, the Co-Founder and CEO of Captain Experiences, came up with the idea for the business while trying to book a fishing trip in Houston, TX. Frustrated by the lack of an easy, user-friendly platform for booking fishing charters, he decided to create Captain Experiences. Since its launch in March 2020, Captain has become the largest platform for booking fishing guides in the US, with over 1,200 guides partnered, 47,000 hours booked, and an average review score of 4.9/5 stars.

How much money it makes: $1.2M/year
How many people on the team: 10


How We Make $100K/Month Booking Thousands Of Fishing Trips In The US

Captain Experiences, a platform for booking outdoor sports guides, has reported booking over 47,000 hours in outdoor sports and partnering with over 1,200 guides since launching in March 2020, with a 4.9/5 star review average.

Read by 2,256 founders