9 Nutritionist Success Stories [2025]
As individuals seek to adopt healthier lifestyles, there is an increasing demand for professional nutritionists who can offer tailored advice.
A nutritionist offers personalized nutrition advice and guidance to individuals or groups, helping them achieve their health and wellness goals through dietary recommendations and education.
This may include creating meal plans, conducting assessments, and providing ongoing support to clients seeking to improve their nutritional habits.
To become a nutritionist, consider obtaining relevant certifications and gaining practical experience through internships or supervised practice.
In this list, you'll find real-world nutritionist success stories and very profitable examples of starting a nutritionist that makes money.
1. Stronger U ($6M/year)
Mike Doehla, the founder of Stronger U, came up with the idea for his online nutrition consulting company after realizing the importance of service and experience in the crowded dieting industry. He wanted to provide a solution that worked for people when nothing else did, focusing on personalized coaching, community support, and evidence-based strategies. In just over 4 years, Stronger U has become an 8-figure business with revenues over $500k monthly, largely driven by word-of-mouth referrals.
How much money it makes: $6M/year
How many people on the team: 54
Stronger U is an online nutrition consulting company with an 8-figure business receiving revenues of over $500k monthly, offering clients a unique nutritional experience through a 1-on-1 coaching approach, boasting an NPS of 78.6 and rated highly on Google Reviews and Facebook.
2. NutritionHQ. ($960K/year)
Ricky Hall, the founder of NutritionHQ, was inspired to start his nutrition store after his own personal weight loss journey. After seeing a picture of himself overweight, he purchased a book about nutrition and supplements, lost over 50 pounds, and became passionate about helping others improve their health. This passion led him to open his first store in 2000 and eventually start NutritionHQ in 2015 after leaving a franchise concept that didn't align with his values. The business has since experienced impressive growth, with overall sales in 2020 beating the previous year by 21.2%.
How much money it makes: $960K/year
How much did it cost to start: $175K
How many people on the team: 0
NutritionHQ is a successful franchise offering expert nutrition coaching, customized supplement plans, and the best health & wellness products, generating over $80k per month, set to expand massively to hit their 2030 goal of 100 locations with the system generating over $10 million in revenue.
3. Keto Girl Nutritionist ($540K/year)
While working as a healthcare specialist, Priscilla saw the need for support among patients with thyroid imbalance. This led her to develop a passion for the keto diet as it is essential for women with Hypothyroidism & Hashimoto’s. Seeing improvements in the initial clients she coached, she decided to help such patients through her private program.
How much money it makes: $540K/year
How much did it cost to start: $300
How many people on the team: 0
Keto Girl Nutritionist's founder, Priscilla Blevins, shares how she started her multi-six-figure online private practice, offering a high-ticket group coaching program for women with a thyroid imbalance, went from making $150 a month to $45,000+ a month within one and a half years, all while utilizing Instagram as her primary marketing strategy.
4. SGR NUTRACEUTICALS ($156K/year)
After noticing the booming interest in superfoods post-COVID-19, Ramsekar leveraged his MBA background and stumbled upon Spirulina, recognizing its untapped potential in India. In 2022, he founded SGR Nutraceuticals, earning $60K in the first year and aiming for over $300K by 2024 with innovative products like anti-hair fall chocolates.
How much money it makes: $156K/year
How much did it cost to start: $5K
How many people on the team: 0
Case Study about a solo founder in Chennai launching a Spirulina-based business, growing from $60k to over $300k in sales in just two years, catering to health-conscious consumers with a range of products and venturing into the B2C market with white-labeling options for B2B clients.
5. Selen Gulbahce - ALKALYTIC LTD. ($120K/year)
Selen Gulbahce, a nutrition and lifestyle coach and former computer engineer, came up with the idea for her business after experiencing her health reaching a breaking point from years of yo-yo dieting. She developed her unique method, the Alka-Terranean Method, combining principles of Alkaline Nutrition and the Mediterranean diet. Since founding her coaching business in 2015, she has coached over 4,000 people, with 80% reaching their goals in less than two months and 70% maintaining them.
How much money it makes: $120K/year
How much did it cost to start: $7.2K
How many people on the team: 1
Selen Gulbahce, a qualified nutrition and lifestyle coach, has coached over 4,000 people to reach their wellness goals using her signature Alka-Terranean Method™, with 80% of clients reaching their goals in less than two months and 70% feeling confident in maintaining them, and now makes consistent five figures through her online coaching programs and subscription-based courses.
6. Endorphitness ($120K/year)
Perry knew she wanted to work in the fitness industry since college. She started as a personal trainer and her clients inspired her to start an online coaching consultancy.
How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0
Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.
7. Expert PT LTD ($108K/year)
Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.
How much money it makes: $108K/year
How much did it cost to start: $500
How many people on the team: 2
Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.
8. Haley Hughes ($42K/year)
they are doing, offer support, and remind them of my services. I also actively engage with my social media followers by posting informative and relatable content, hosting fitness events, and attending networking groups. Word of mouth referrals from satisfied clients have been a major driver of new business.
How much money it makes: $42K/year
How many people on the team: 1
RDRx Nutrition is a successful private practice that offers individual nutrition coaching, boasting profits of $1,800-$2,100 per month after just one year of business, and achieving a client base of over 2200 followers on Instagram alone.
9. Health Haven ($7.2K/year)
Edward, the founder of Health Haven, came up with the idea while he was a student at university. He noticed a lack of guidance and affordability in the fitness industry, and saw an opportunity to create a platform that would connect fitness professionals with those looking for personal training services. After outsourcing app development and receiving feedback from users, Edward realized the niche extended beyond sports coaches and expanded the platform to serve the entire personal training community. The COVID-19 pandemic further validated the need for remote training, and Edward used his own experiences with a rare condition to assist others in the community.
How much money it makes: $7.2K/year
How much did it cost to start: $20
How many people on the team: 0
Health Haven is a one-stop-shop app for personal trainers and fitness enthusiasts to connect, with a monthly revenue of ~£500, offering powerful lead generation systems and convenient client management options.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
