8 Natural Health Product Business Success Stories [2025]
A natural health products business covers many products, including foods, supplements, drinks, and weight management products. Typically, natural health products go into the production of drugs.
It is easy to imagine why you would want to start your own natural health products business. First, health and wellness are hot topics right now. Everyone wants to be happy and healthy regardless of background, culture, or economic status. Second, the natural health products industry will exhibit a CAGR of 5.3% and reach over 32 billion in the next few years.
Therefore, the natural health products business can be a profitable venture. To maximize profitability, focus on providing health products that solve the problems experienced by your target customers.
In this list, you'll find real-world natural health product business success stories and very profitable examples of starting a natural health product business that makes money.
1. Herbal Goodness ($6M/year)
Dr. Unoma Okorafor, founder and CEO of Herbal Goodness, came up with the idea for her business while pregnant with her third child. She wanted to eat healthier and was advised to consume papaya for its health benefits. However, she realized that the papayas available in stores were genetically modified and lacked the quality she experienced in Nigeria. This sparked her passion to provide organic superfood products, starting with papaya leaf tea, and has since expanded to a wide range of nutrient-dense herbs and supplements.
How much money it makes: $6M/year
How much did it cost to start: $0
How many people on the team: 10
Aspiring founders can learn from how Herbal Goodness grew from a single product to a six-figure superfood brand by leveraging organic ingredients like papaya leaves and seeds, utilizing strategic partnerships, and maintaining patience and persistence, achieving impressive revenue growth from $300 in their first year to over $30,000 in the second year.
2. Auric ($3.6M/year)
After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.
How much money it makes: $3.6M/year
How much did it cost to start: $500K
How many people on the team: 9
A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.
3. ATH Organics ($3M/year)
ATH, a sports nutrition company founded by Stuart Kam, was born out of his passion for Brazilian Jiu-Jitsu and the lack of all-natural supplements in the market. Starting out in his garage, ATH now dominates the niche market of supplements for athletes in martial arts and surfing, generating over $250,000 in monthly revenue as the number one plant-based PRE workout. Kam's dedication to creating high-quality, great-tasting products and his hands-on approach to customer service has led to their success.
How much money it makes: $3M/year
How much did it cost to start: $2K
How many people on the team: 4
A founder built a successful sports nutrition company from scratch, focusing on creating all-natural supplements for martial arts athletes, which now generates over $250,000 a month in revenue by prioritizing customer experience and using tools like Shopify, Klaviyo, Postscript, and Gempages.
4. Human Tonik ($2.4M/year)
Adam Wright, the founder of SuperGreen TONIK, came up with the idea for his business after struggling with chronic fatigue and a lack of nutritional supplements that met his needs. With his background in web development and digital marketing, he decided to create a greens powder that provided the ingredients he desired and tasted good. Since its launch in August 2019, the brand has seen significant growth and aims to achieve 7-figure revenue in its second year.
How much money it makes: $2.4M/year
How much did it cost to start: $50K
How many people on the team: 1
SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.
5. Allbe Canada ($1.2M/year)
Jordan's background is in nutritional science as a lecturer at a medical school, which gave him the foundation to understand the complexity of human health and nutrition. However, the true motivation behind founding Allbe Canada came from something other than his professional background, when his mother was diagnosed with a chronic disease. The reality that her health could be improved by altering her lifestyle habits, including nutrition, was a major wake-up call. He began researching extensively, exploring the potential of dietary supplements in supporting overall health. The idea for Allbe Canada sparked during this time, to create a product that could support people's health naturally and holistically.
How much money it makes: $1.2M/year
How many people on the team: 1
This case study article is about the founder of Allbe Canada, a health supplement venture in Canada, that has achieved annual revenue in the ballpark of 7 figures, exemplifying their commitment to scientifically backed, high-quality supplements and the trust of their health-conscious customers.
6. American Provenance ($960K/year)
Kyle LaFond, the founder of American Provenance, came up with the idea for his natural products manufacturing company while working as a middle school science teacher. He noticed that many of his students were using body sprays filled with harsh chemicals, and decided to teach them how to make their own personal care products using minimal ingredients. This experience, combined with his own desire for high-quality natural products at affordable prices, inspired him to launch American Provenance.
How much money it makes: $960K/year
How much did it cost to start: $225K
How many people on the team: 9
American Provenance, a natural products manufacturing company, achieved over $3M in lifetime revenue by creating high-quality natural products intended primarily for men, with a unique approach of building their reputation and customer base one store at a time.
7. peace. love. hormones. ($480K/year)
Meet Maddie Miles, the founder of Peace. Love. Hormones. After struggling with various health issues and feeling disconnected from conventional medicine, Maddie embarked on a journey to create herbal nutraceuticals that support women's menstrual health. In just 9 months, her business went from an initial order of 100 units to an impressive 10,000 units. With an organic and loyal customer base, Maddie's goal is to continue growing her business and helping millions of women worldwide.
How much money it makes: $480K/year
How much did it cost to start: $40K
How many people on the team: 0
Peace. Love. Hormones. is a female reproductive health company creating a women's reproductive health movement, which has grown from an initial order of 100 units to 10,000 in just 9 months, and offers herbal nutraceuticals, a menstrual health app, a podcast, and eBooks.
8. Charm City Integrative Health ($420K/year)
Dr. Tom Ingegno, a doctor of acupuncture and Chinese medicine, came up with the idea for Charm City Integrative Health after realizing the limitations of traditional acupuncture and the need for complementary therapies. With a vision to create a center focused on whole-being health, Dr. Ingegno combined research, clinical experience, and a passion for innovation to offer over 14 different therapies that work synergistically. The business has been successful, averaging almost 150 service appointments per week and generating $35,000 in gross income per month.
How much money it makes: $420K/year
How many people on the team: 1
Charm City Integrative Health, a clinic that focuses on improving whole-being health through many different therapies ranging from acupuncture to cryotherapy, has seen impressive growth with almost 150 service appointments per week and an average gross income of $35,000 per month before the coronavirus outbreak.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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