8 Natural Health Product Business Success Stories [2023]

8 Natural Health Product Business Success Stories [2023]
Start A Natural Health Product Business

A natural health products business covers many products, including foods, supplements, drinks, and weight management products. Typically, natural health products go into the production of drugs.

It is easy to imagine why you would want to start your own natural health products business. First, health and wellness are hot topics right now. Everyone wants to be happy and healthy regardless of background, culture, or economic status. Second, the natural health products industry will exhibit a CAGR of 5.3% and reach over 32 billion in the next few years.

Therefore, the natural health products business can be a profitable venture. To maximize profitability, focus on providing health products that solve the problems experienced by your target customers.

Here are some real life success stories of starting a natural health product business:

1. Supergreen Tonik ($900K/year)

Adam Wright (from ) started Supergreen Tonik over 3 years ago.

$75K / month
1 founders / 1 employees

Case Study

Hi, my name is Adam Wright and I am the founder of SuperGreen TONIK. We develop a greens powder that contains 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals.

Our target is 7-figures for our 2nd year, which we believe is very achievable.


2. Auric ($3.6M/year)

Deepak agarwal (from New Delhi, Delhi, India) started Auric about 5 years ago.

$300K / month
1 founders / 9 employees

Case Study

A chemical engineer by education who decided to make food without chemicals! Almost a decade at Unilever helped me discover my love for consumers and brands. But the pivotal moment was when I became a wellness enthusiast. This was after a backbone fracture in a soccer match that made me join Yoga. Since then, I have been passionate about marrying the logic of the west with the wisdom of the east.

We are already selling 150k bottles of Auric every month. The best thing is that customers have seen visible benefits of Auric and hence, have come back to become loyal customers.


Learn more about starting a natural health product business:

Where to start?

-> How to start a natural health product business?
-> How much does it cost to start a natural health product business?
-> Pros and cons of a natural health product business

Need inspiration?

-> Examples of established natural health product business
-> Marketing ideas for a natural health product business
-> Natural health product business slogans

Other resources

-> Natural health product business tips
-> Natural health product business hashtags

4. Charm City Integrative Health ($420K/year)

Dr. Tom Ingegno, DACM (from Baltimore, Maryland, USA) started Charm City Integrative Health over 6 years ago.

$35K / month
1 founders / 1 employees
Baltimore, Maryland, USA

Case Study

Hello, I’m Dr. Tom Ingegno, doctor of acupuncture and Chinese medicine. I own and operate Charm City Integrative Health, a clinic that focuses on improving whole-being health through many different therapies.

With this fact and our genuine caring of patients, our business has really taken off in the last few years. Until the coronavirus outbreak, we were averaging almost 150 service appointments per week. While it’s about taking care of people and not focused on the bottom line, we were averaging about $35,000 per month in gross income with our numbers trending up.


5. Herbal Goodness ($6M/year)

Dr. Unoma Ndili Okorafor (PhD) (from McKinney, Texas) started Herbal Goodness almost 10 years ago.

$500K / month
1 founders / 10 employees

Case Study

My name is Dr. Unoma Okorafor, founder and CEO of Herbal Goodness - the #1 manufacturer of premium quality, unique Superfoods, and herbs to support healthy living and impact lives.


6. peace. love. hormones. ($240K/year)

Maddie Miles (from Austin, TX, USA) started peace. love. hormones. over 1 year ago.

$20K / month
1 founders / 1 employees

Case Study

Hi there! My name is Maddie Miles and I am the founder of Peace. Love. Hormones. I formulate herbal nutraceuticals to support women’s (and all of those with ovaries and a uterus) menstrual health and to empower them with the innate wisdom to live in harmony with their cycles and prevent period pain and PMS.


7. American Provenance ($960K/year)

Kyle LaFond (from Blue Mounds, WI, USA) started American Provenance almost 8 years ago.

$80K / month
1 founders / 9 employees

Case Study

My name is Kyle LaFond, and I’m the founder of a natural products manufacturing company called American Provenance. Specifically, we make deodorants, body washes, and grooming products primarily intended for men. Unlike the vast majority of our competitors, we actually make our own products, in our own facility, with our own people. We’re proud to be part of the resurgence of American manufacturing.

We launched American Provenance from a renovated machine shed on my 4th generation family farm in mid-2015 and have now eclipsed $3M in lifetime revenue. Today, you can find our products on over 4,000 shelves nationwide, with more to come.


Pat Walls,  Founder of Starter Story
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