11 Natural Health Product Business Success Stories [2024]
A natural health products business covers many products, including foods, supplements, drinks, and weight management products. Typically, natural health products go into the production of drugs.
It is easy to imagine why you would want to start your own natural health products business. First, health and wellness are hot topics right now. Everyone wants to be happy and healthy regardless of background, culture, or economic status. Second, the natural health products industry will exhibit a CAGR of 5.3% and reach over 32 billion in the next few years.
Therefore, the natural health products business can be a profitable venture. To maximize profitability, focus on providing health products that solve the problems experienced by your target customers.
Here are some real life success stories of starting a natural health product business:
1. Human Tonik ($2.4M/year)
Adam Wright, the founder of SuperGreen TONIK, came up with the idea for his business after struggling with chronic fatigue and a lack of nutritional supplements that met his needs. With his background in web development and digital marketing, he decided to create a greens powder that provided the ingredients he desired and tasted good. Since its launch in August 2019, the brand has seen significant growth and aims to achieve 7-figure revenue in its second year.
How much they make: $2.4M/year
How much did it cost to start: $50K
Current team size: 1
SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.
2. Auric ($3.6M/year)
After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.
How much they make: $3.6M/year
How much did it cost to start: $500K
Current team size: 9
A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.
So... can you actually make money with a natural health product business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Charm City Integrative Health ($420K/year)
Dr. Tom Ingegno, a doctor of acupuncture and Chinese medicine, came up with the idea for Charm City Integrative Health after realizing the limitations of traditional acupuncture and the need for complementary therapies. With a vision to create a center focused on whole-being health, Dr. Ingegno combined research, clinical experience, and a passion for innovation to offer over 14 different therapies that work synergistically. The business has been successful, averaging almost 150 service appointments per week and generating $35,000 in gross income per month.
How much they make: $420K/year
Current team size: 1
Charm City Integrative Health, a clinic that focuses on improving whole-being health through many different therapies ranging from acupuncture to cryotherapy, has seen impressive growth with almost 150 service appointments per week and an average gross income of $35,000 per month before the coronavirus outbreak.
4. Herbal Goodness ($6M/year)
Dr. Unoma Okorafor, founder and CEO of Herbal Goodness, came up with the idea for her business while pregnant with her third child. She wanted to eat healthier and was advised to consume papaya for its health benefits. However, she realized that the papayas available in stores were genetically modified and lacked the quality she experienced in Nigeria. This sparked her passion to provide organic superfood products, starting with papaya leaf tea, and has since expanded to a wide range of nutrient-dense herbs and supplements.
How much they make: $6M/year
How much did it cost to start: $0
Current team size: 10
So... can you actually make money with a natural health product business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. peace. love. hormones. ($480K/year)
Meet Maddie Miles, the founder of Peace. Love. Hormones. After struggling with various health issues and feeling disconnected from conventional medicine, Maddie embarked on a journey to create herbal nutraceuticals that support women's menstrual health. In just 9 months, her business went from an initial order of 100 units to an impressive 10,000 units. With an organic and loyal customer base, Maddie's goal is to continue growing her business and helping millions of women worldwide.
How much they make: $480K/year
How much did it cost to start: $40K
Current team size: 1
Peace. Love. Hormones. is a female reproductive health company creating a women's reproductive health movement, which has grown from an initial order of 100 units to 10,000 in just 9 months, and offers herbal nutraceuticals, a menstrual health app, a podcast, and eBooks.
6. American Provenance ($960K/year)
Kyle LaFond, the founder of American Provenance, came up with the idea for his natural products manufacturing company while working as a middle school science teacher. He noticed that many of his students were using body sprays filled with harsh chemicals, and decided to teach them how to make their own personal care products using minimal ingredients. This experience, combined with his own desire for high-quality natural products at affordable prices, inspired him to launch American Provenance.
How much they make: $960K/year
How much did it cost to start: $225K
Current team size: 9
American Provenance, a natural products manufacturing company, achieved over $3M in lifetime revenue by creating high-quality natural products intended primarily for men, with a unique approach of building their reputation and customer base one store at a time.
So... can you actually make money with a natural health product business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. H.V.M.N. ($12M/year)
How much they make: $12M/year
Current team size: 25
HVMN, co-founded by Michael and Geoffrey, disrupts the market with its ketone-based products, making health benefits accessible beyond fasting and low-carb diets, boasting a $6 million contract with the US Department of Defense and a considerably cheaper price of Ketone-IQ launched in 2022.
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- 4,818 founder case studies
- Access to our founder directory
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- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
