Start A Makeup Brand

Looking for examples of successful makeup brands?

We've put together a list of the most popular and famous makeup brands in the world.

With each example, we show website rank, traffic data, and what their websites look like, so you can be inspired for your own brand.

Here's the list:

  • 1


    Sephora Usa, Inc. is located in Troy, MI, United States and is part of the Cosmetics, Beauty Supply & Perfume Stores Industry.

    Sephora operates over 2,700 stores in 35 countries around the world, with an inflating base of over 500 stores across the United States.

    This brand has been acknowledged by Forbes as one of America’s Best Employers for three years straight, in 2018, 2019, and 2020.

    • Website traffic: 48M/month
    • Business rank: #2.01K

    Check out their full website ➜

  • 2


    Byrdie is a one-stop online platform for all your makeup, skincare, hair care products, fragrance, and other wellness products. Their skincare and hair care products are boosted with natural ingredients hence really good for you. . Katherine Power and Hillary Kerr co-founded Byrdie in 2013.

    • Website traffic: 28M/month
    • Business rank: #7.71K

    Check out their full website ➜

  • 3


    Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe.

    DECIEM is an umbrella of amazing beauty brands like NIOD, Hylamide, and The Ordinary.

    Over the past year, this skincare brand has managed to sell more than one product each second, opened its 35th store, and welcomed its 1000th employee.

    • Website traffic: 4.36M/month
    • Business rank: #12.1K

    Check out their full website ➜

  • 4


    Morphe Cosmetics, also known as Morphe Brushes, is a Los Angeles-based cosmetics and beauty manufacturer, founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers.

    Morphe was born in 2008 among the artists and influencers in Los Angeles. Finally, a beauty brand was created for the creators.

    • Website traffic: 3.44M/month
    • Business rank: #27.4K

    Check out their full website ➜

  • 5

    Tarte Cosmetics

    Tarte Cosmetics is an American cosmetics company headquartered in New York City. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel.

    Maureen Kelly is the Founder and CEO of Tarte Cosmetics, the incredibly popular cruelty-free, high-performance natural beauty brand you know and love.

    • Website traffic: 1.88M/month
    • Business rank: #32.7K

    Check out their full website ➜

  • 6

    Ajooni Care

    Ajooni Care is the top cosmetics & beauty supply in Jacksonville where you can find a wide range of beauty and skincare products.

    All Products are made with natural, and herbal ingredients to create a better you. No harsh chemicals! No side effects!

    • Business rank: #36.3K

    Check out their full website ➜

  • 7

    e.l.f. Cosmetics

    e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include makeup, bath, and skin-care products.

    According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.

    • Website traffic: 3.71M/month
    • Business rank: #39K

    Check out their full website ➜

  • 8


    JOLSE is a global beauty distributor that links beauty brands and customers directly. JOLSE’s professional team collaborates with brands to provide the best products at the best value possible to customers

    JOLSE has launched Applications for both iOS and Android so our customers can reach JOLSE anytime and anywhere.

    • Website traffic: 650K/month
    • Business rank: #40.4K

    Check out their full website ➜

  • 9


    Clinique was founded in 1968 as a subsidiary of the Estee Lauder company. Evelyn Lauder, the daughter-in-law of Estee Lauder, created the brand and in the process developed the first fragrance-free and hypoallergenic beauty product line.

    Today, Clinique is available globally and considered one of the foremost beauty brands in the industry. Clinique is a well-established brand of paraben and phthalates-free skincare products. All the products are hypoallergenic and 100% fragrance-free.

    • Website traffic: 1.45M/month
    • Business rank: #40.8K

    Check out their full website ➜

  • 10


    Beautylish offers exclusive beauty, skincare, haircare, and wellness products from a wide number of brands.

    Beautylish was founded in February 2010 with the goal of improving the way women discover and learn about the beauty products they use every day. Beautylish's CEO & Chief Merchant is Nils Johnson and the co-founders are Vu Nguyen & Sameer Iyengar.

    • Website traffic: 2.91M/month
    • Business rank: #42.2K

    Check out their full website ➜