42 Trending Makeup Brand Businesses [2023]

Pat Walls

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Updated: January 18th, 2023

Start A Makeup Brand

Looking for some examples of a makeup brand?

Interested in case studies of a successful makeup brand? Check out our full list of success stories.

1. Sephora

Sephora Usa, Inc. is located in Troy, MI, United States and is part of the Cosmetics, Beauty Supply & Perfume Stores Industry.

Sephora operates over 2,700 stores in 35 countries around the world, with an inflating base of over 500 stores across the United States.

This brand has been acknowledged by Forbes as one of America’s Best Employers for three years straight, in 2018, 2019, and 2020.

Website traffic: 48M/month
Business rank: #2.01K

Check out their full website ➜

2. Byrdie

Byrdie is a one-stop online platform for all your makeup, skincare, hair care products, fragrance, and other wellness products. Their skincare and hair care products are boosted with natural ingredients hence really good for you. . Katherine Power and Hillary Kerr co-founded Byrdie in 2013.

Website traffic: 28M/month
Business rank: #7.71K

Check out their full website ➜

Learn more about starting a makeup brand:

Where to start?

-> How to start a makeup brand?
-> How much does it cost to start a makeup brand?
-> Pros and cons of a makeup brand

Need inspiration?

-> Other makeup brand success stories
-> Marketing ideas for a makeup brand
-> Makeup brand names
-> Makeup brand Instagram bios
-> Makeup brand Instagram captions

Other resources

-> Blog post ideas for a makeup brand
-> Makeup brand manufacturers
-> Makeup brand quotes
-> Makeup brand hashtags
-> Makeup brand calculator

4. DECIEM

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe.

DECIEM is an umbrella of amazing beauty brands like NIOD, Hylamide, and The Ordinary.

Over the past year, this skincare brand has managed to sell more than one product each second, opened its 35th store, and welcomed its 1000th employee.

Website traffic: 4.36M/month
Business rank: #12.1K

Check out their full website ➜

5. Morphe

Morphe Cosmetics, also known as Morphe Brushes, is a Los Angeles-based cosmetics and beauty manufacturer, founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers.

Morphe was born in 2008 among the artists and influencers in Los Angeles. Finally, a beauty brand was created for the creators.

Website traffic: 3.44M/month
Business rank: #27.4K

Check out their full website ➜

6. Tarte Cosmetics

Tarte Cosmetics is an American cosmetics company headquartered in New York City. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel.

Maureen Kelly is the Founder and CEO of Tarte Cosmetics, the incredibly popular cruelty-free, high-performance natural beauty brand you know and love.

Website traffic: 1.88M/month
Business rank: #32.7K

Check out their full website ➜

7. Ajooni Care

Ajooni Care is the top cosmetics & beauty supply in Jacksonville where you can find a wide range of beauty and skincare products.

All Products are made with natural, and herbal ingredients to create a better you. No harsh chemicals! No side effects!

Business rank: #36.3K

Check out their full website ➜

8. e.l.f. Cosmetics

e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include makeup, bath, and skin-care products.

According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.

Website traffic: 3.71M/month
Business rank: #39K

Check out their full website ➜

9. Jolse

JOLSE is a global beauty distributor that links beauty brands and customers directly. JOLSE’s professional team collaborates with brands to provide the best products at the best value possible to customers

JOLSE has launched Applications for both iOS and Android so our customers can reach JOLSE anytime and anywhere.

Website traffic: 650K/month
Business rank: #40.4K

Check out their full website ➜

10. Clinique

Clinique was founded in 1968 as a subsidiary of the Estee Lauder company. Evelyn Lauder, the daughter-in-law of Estee Lauder, created the brand and in the process developed the first fragrance-free and hypoallergenic beauty product line.

Today, Clinique is available globally and considered one of the foremost beauty brands in the industry. Clinique is a well-established brand of paraben and phthalates-free skincare products. All the products are hypoallergenic and 100% fragrance-free.

Website traffic: 1.45M/month
Business rank: #40.8K

Check out their full website ➜

11. Beautylish

Beautylish offers exclusive beauty, skincare, haircare, and wellness products from a wide number of brands.

Beautylish was founded in February 2010 with the goal of improving the way women discover and learn about the beauty products they use every day. Beautylish's CEO & Chief Merchant is Nils Johnson and the co-founders are Vu Nguyen & Sameer Iyengar.

Website traffic: 2.91M/month
Business rank: #42.2K

Check out their full website ➜

12. Fenty Beauty

Fenty Beauty is a cosmetics brand that was launched on September 8, 2017, by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially it's Pro Filt'R foundation.

Fenty Beauty as a brand won in the Services of Diversity category. The brand also won in the Beauty Game-Changer Of The Year category for its most recognizable product

Business rank: #43.3K

Check out their full website ➜

13. Wishtrend

Wishtrend is a company that sells, distributes, trades, and exports Korean cosmetics, currently targeting the Asian market at broad.

Wishcompany creates beauty brands and content, commerce. The beauty brands Dear, Klairs, By Wishtrend, and Jungle Botanics – all of which were launched after the Wishcompany's establishment in 2010.

Wishtrend’s media channels on YouTube, Facebook, and Instagram have over a total of 4.0 million subscribers, and 100 million video views.

Business rank: #47K

Check out their full website ➜

14. Birchbox

Get the original personalized monthly subscription box for men and women delivered right to your door. Discover new skincare, hair, and makeup products then buy the ones you love!

Estimated revenue: $16.7M/month
Business rank: #48.6K

Check out their full website ➜

15. KIKO Milano

Founded in 1997 in Italy, KIKO MILANO has revolutionized conventional cosmetic standards all over the world. With more than 770 stores in 15 nations and an online presence in around 35 countries, this brand offers a wide variety of top products, including make-up, skincare products, and beauty accessories.

KIKO MILANO was established and founded in 1997 by Percassi. Antonio Percassi (born 9 June 1953) is an Italian former footballer and entrepreneur.

Business rank: #50.2K

Check out their full website ➜

16. Sephora

Sephora is a renowned beauty retail company founded in France by Dominique Mandonnaud in 1970.

Sephora is not only the leading chain of cosmetics and perfume stores in France but also has a significant presence in the global market as well.

Owned by LVMH Moët Hennessy Louis Vuitton, the world's top luxury goods group, Sephora is highly considered a beauty trailblazer.

Website traffic: 980K/month
Business rank: #54.9K

Check out their full website ➜

17. Younique

Website traffic: 1.52M/month
Business rank: #58.2K

Check out their full website ➜

18. Making Cosmetics

Business rank: #63.9K

Check out their full website ➜

19. City Beauty

By unifying beauty with science, we empower our clients to let their best selves shine through.

Business rank: #71K

Check out their full website ➜

20. Lane Crawford

Website traffic: 170K/month
Business rank: #71.3K

Check out their full website ➜

21. bareMinerals

Shop bareMinerals clean beauty collection. Award winning mineral makeup and skincare products you trust. Free samples with purchase. 15% off first order.

Business rank: #72.7K

Check out their full website ➜

22. Access Denied

Innovative makeup and beauty products from Too Faced Cosmetics. Find trendsetting cruelty-free makeup and tips on how to apply our top-selling products for ultimate perfection. Too Faced

Website traffic: 760K/month
Business rank: #76.6K

Check out their full website ➜

23. NYX Professional Makeup Official Site

Website traffic: 1.32M/month
Business rank: #80.1K

Check out their full website ➜

24. NARS Cosmetics

Shop the full line of NARS cosmetics, makeup & skincare products. Discover the latest Collections, Online exclusives, Artist tips and Videos. NARS

Website traffic: 460K/month
Business rank: #81K

Check out their full website ➜

25. Sigma Beauty

Our makeup brushes and cosmetics are for beauty enthusiasts and professional makeup artists alike. Shop Sigma's award-winning brushes for the best in beauty!

Website traffic: 310K/month
Business rank: #88.2K

Check out their full website ➜

26. Anastasia Beverly Hills Cosmetics & Beauty

Business rank: #103K

Check out their full website ➜

27. 아리따움 공식 웹사이트

Aritaum

Website traffic: 180K/month
Business rank: #115K

Check out their full website ➜

28. Fullbeauty

The best and largest selection of plus size clothing, sizes 12 to 44. Shop plus size women's, lingerie, swim, accessories, shoes & men's Big & Tall.

Website traffic: 440K/month
Business rank: #115K

Check out their full website ➜

29. 韓国コスメ｜韓国の化粧品｜韓国人気商品紹介｜韓国商品通販情報満載のコリアデパート

コリアデパートは,大韓民国1位のK-Beautyグローバルのショッピングモールサイトであり,最高のサービスで全国の発送をいたします。韓国の最大ブランドを保有しており,新発売品の最良価格で購入できる様々な割引イベントをご提供いたします。

Business rank: #117K

Check out their full website ➜

30. Milk Makeup

At Milk Makeup, we believe it’s not just about how you create your look; it’s what you do in it that matters. We see personal style as the ultimate form of self expression and encourage experimentation — from bare to bold, and everything in between. Whatever your look, we’re into it.

Website traffic: 380K/month
Business rank: #121K

Check out their full website ➜

31. Florence by Mills

florence by mills is a clean beauty brand that is made for all skin types. We believe that natural ingredients make for the best skincare and makeup products.

Business rank: #131K

Check out their full website ➜

32. eCosmetics: All Major Brands up to 50% OFF + Free Shipping $49+ – eCosmetics offer unrivaled savings of up to 50% on skin care, hair care, and the cosmetics you love without ever having to leave the comfort of your home.

Business rank: #137K

Check out their full website ➜

33. Hanalei Company

Our cruelty-free Hawaiian beauty products are created paraben-free utilizing unique Hawaiian botanicals such as kukui nut oil to provide restorative skincare.

Business rank: #150K

Check out their full website ➜

34. Make Up For Ever

Shop MAKE UP FOR EVER's products online. Rate and review products, create a personalized list of favorites, and learn insider tips and tricks from our artists!

Website traffic: 540K/month
Business rank: #153K

Check out their full website ➜

35. SK-II

SK-II's award-winning skin care products contain our miracle ingredient PITERA™. Our products help hydrate & moisturize your skin for a healthy, radiant glow.

Website traffic: 200K/month
Business rank: #160K

Check out their full website ➜

36. Seint

Business rank: #163K

Check out their full website ➜

37. USA-Wholesale.com

Get wholesale makeup and cosmetics at the best prices on the web. We take both international wholesale and domestic orders, so shop now. We’re the most trusted for a reason!

Business rank: #175K

Check out their full website ➜

38. Purito

Safe & Honest ingredients by PURITO The brand name "PURITO" comes from the compound word formed from the words "purify" and "土(a Chinese character that means "soil")". It means safe and purified natural ingredients that come from the clean soil.

Business rank: #177K

Check out their full website ➜

39. beautynetkorea.com

K beauty & Korean cosmetics No.1 Website : Etude House, Innisfree, Tonymoly, Missha, Skinfood, The Face Shop, COSRX, Purederm, Laneige, HolikaHolika, G9skin, Eyenlip, Sulwhasoo, lador, Dr.jart+, Clio, Peripera

Website traffic: 130K/month
Business rank: #185K

Check out their full website ➜