7 Makeup Brand Success Stories [2024]
Here are some real life success stories of starting a makeup brand:
1. Made by Ari J. LLC ($102K/year)
How much they make: $102K/year
Current team size:
This case study follows MadeByAri J. Cosmetics, a beauty industry start-up that offers a wide range of products, all at reasonable prices, and is owned by 23-year-old Arielle Joseph, a passionate young entrepreneur based in Atlanta, Georgia.
2. Birchbox ($200M/year)
How much they make: $200M/year
Current team size:
Case study: How Birchbox disrupted the beauty industry to attract hundreds of thousands of subscribers, despite receiving negative feedback when it launched in 2010.
Learn more about starting a makeup brand:
Where to start?
-> How to start a makeup brand?
-> How much does it cost to start a makeup brand?
-> Pros and cons of a makeup brand
Need inspiration?
-> Examples of established makeup brand
-> Marketing ideas for a makeup brand
-> Makeup brand names
-> Makeup brand Instagram bios
-> Makeup brand Instagram captions
Other resources
-> Blog post ideas for a makeup brand
-> Makeup brand manufacturers
-> Makeup brand quotes
4. Sephora
Sephora Usa, Inc. is located in Troy, MI, United States and is part of the Cosmetics, Beauty Supply & Perfume Stores Industry.
Sephora operates over 2,700 stores in 35 countries around the world, with an inflating base of over 500 stores across the United States.
This brand has been acknowledged by Forbes as one of America’s Best Employers for three years straight, in 2018, 2019, and 2020.
Where they're located: Fresno, California, USA
Website traffic: 48M/month
5. Byrdie
Byrdie is a one-stop online platform for all your makeup, skincare, hair care products, fragrance, and other wellness products. Their skincare and hair care products are boosted with natural ingredients hence really good for you. . Katherine Power and Hillary Kerr co-founded Byrdie in 2013.
Where they're located: Durham, North Carolina, USA
Website traffic: 28M/month
6. DECIEM
Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe.
DECIEM is an umbrella of amazing beauty brands like NIOD, Hylamide, and The Ordinary.
Over the past year, this skincare brand has managed to sell more than one product each second, opened its 35th store, and welcomed its 1000th employee.
Where they're located: San Francisco, California, USA
Website traffic: 4.36M/month
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings