7 Makeup Brand Success Stories [2024]

Updated: November 1st, 2023
Start A Makeup Brand

Here are some real life success stories of starting a makeup brand:

1. Made by Ari J. LLC ($102K/year)

How much they make: $102K/year
Current team size:


Meet Arielle Joseph of Ari J Collection in Tampa

This case study follows MadeByAri J. Cosmetics, a beauty industry start-up that offers a wide range of products, all at reasonable prices, and is owned by 23-year-old Arielle Joseph, a passionate young entrepreneur based in Atlanta, Georgia.

They started Made by Ari J. LLC over 11 years ago
They grew the business to $8.5K/month
Read by 664 founders

2. Birchbox ($200M/year)

How much they make: $200M/year
Current team size:

Birchbox: Katia Beauchamp : How I Built This with Guy Raz

Case study: How Birchbox disrupted the beauty industry to attract hundreds of thousands of subscribers, despite receiving negative feedback when it launched in 2010.

Katia grew the business to $16.7M/month
Read by 1,000 founders

Learn more about starting a makeup brand:

Where to start?

-> How to start a makeup brand?
-> How much does it cost to start a makeup brand?
-> Pros and cons of a makeup brand

Need inspiration?

-> Examples of established makeup brand
-> Marketing ideas for a makeup brand
-> Makeup brand names
-> Makeup brand Instagram bios
-> Makeup brand Instagram captions

Other resources

-> Blog post ideas for a makeup brand
-> Makeup brand manufacturers
-> Makeup brand quotes

4. Sephora

Sephora Usa, Inc. is located in Troy, MI, United States and is part of the Cosmetics, Beauty Supply & Perfume Stores Industry.

Sephora operates over 2,700 stores in 35 countries around the world, with an inflating base of over 500 stores across the United States.

This brand has been acknowledged by Forbes as one of America’s Best Employers for three years straight, in 2018, 2019, and 2020.

Where they're located: Fresno, California, USA
Website traffic: 48M/month


5. Byrdie

Byrdie is a one-stop online platform for all your makeup, skincare, hair care products, fragrance, and other wellness products. Their skincare and hair care products are boosted with natural ingredients hence really good for you. . Katherine Power and Hillary Kerr co-founded Byrdie in 2013.

Where they're located: Durham, North Carolina, USA
Website traffic: 28M/month



Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe.

DECIEM is an umbrella of amazing beauty brands like NIOD, Hylamide, and The Ordinary.

Over the past year, this skincare brand has managed to sell more than one product each second, opened its 35th store, and welcomed its 1000th employee.

Where they're located: San Francisco, California, USA
Website traffic: 4.36M/month