7 Makeup Brand Success Stories [2023]

Updated: January 18th, 2023
Start A Makeup Brand

Here are some real life success stories of starting a makeup brand:

1. Made by Ari J. LLC ($102K/year)

Revenue
$8.5K / month
Team
1 founders / employees

Case Study
  • Arielle Joseph aka Ari J.is the owner of MadeByAri J. Cosmetics. Ari J. is a 23 years old young entrepreneur based in Atlanta, Georgia who is passionate about making a name in the beauty industry.
  • Her brand offers many types of beauty products and ornaments, such as lipgloss, skin care items, false eyelashes, eyebrow pencils, nose rings, and more.
  • Her main goal is to give her clients high-quality cosmetics at reasonable prices. Arielle is extremely passionate about her company and longs to see it succeed and provide excellent service to all of her clients.

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Read the full story on voyageatl.com ➜

2. Birchbox ($200M/year)

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

Katia Beauchamp (from ) started Birchbox ago.

Revenue
$16.7M / month

Case Study

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

Learn more about starting a makeup brand:

Where to start?

-> How to start a makeup brand?
-> How much does it cost to start a makeup brand?
-> Pros and cons of a makeup brand

Need inspiration?

-> Examples of established makeup brand
-> Marketing ideas for a makeup brand
-> Makeup brand names
-> Makeup brand Instagram bios
-> Makeup brand Instagram captions

Other resources

-> Blog post ideas for a makeup brand
-> Makeup brand manufacturers
-> Makeup brand quotes
-> Makeup brand hashtags
-> Makeup brand calculator

4. Sephora

Sephora Usa, Inc. is located in Troy, MI, United States and is part of the Cosmetics, Beauty Supply & Perfume Stores Industry.

Sephora operates over 2,700 stores in 35 countries around the world, with an inflating base of over 500 stores across the United States.

This brand has been acknowledged by Forbes as one of America’s Best Employers for three years straight, in 2018, 2019, and 2020.

  • Website traffic: 48M/month
  • Business rank: #2.01K

Check out their full website ➜

5. Byrdie

Byrdie is a one-stop online platform for all your makeup, skincare, hair care products, fragrance, and other wellness products. Their skincare and hair care products are boosted with natural ingredients hence really good for you. . Katherine Power and Hillary Kerr co-founded Byrdie in 2013.

  • Website traffic: 28M/month
  • Business rank: #7.71K

Check out their full website ➜

6. DECIEM

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe.

DECIEM is an umbrella of amazing beauty brands like NIOD, Hylamide, and The Ordinary.

Over the past year, this skincare brand has managed to sell more than one product each second, opened its 35th store, and welcomed its 1000th employee.

  • Website traffic: 4.36M/month
  • Business rank: #12.1K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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