370+ Catchy Makeup Brand Names

So, you've come up with the perfect makeup brand name idea, but in order to launch, you need a name.

And not just a name, but a creative and descriptive name that will make you stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ makeup brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.


Crafty ideas for your makeup brand name

  • Bella Beauty
  • Welljade Makeup Co.
  • Careful Contour
  • MoxieKnit
  • EliteWave
  • Stunners Hub
  • Gleaming Beauty
  • Realz
  • Activletix Makeup Co.
  • Beauty Full
  • The Beauty Queen
  • How-To Beauty
  • Beauty + Brains
  • Blushed And Beautiful
  • Go Go Guru
  • Excellent Cosmetics
  • Styles And Glamour
  • Beauty luxe
  • Awareness Beauty Hub
  • Highlighter Reel
  • FiloWright
  • The Crave
  • Magic Smears
  • Glamourholic Mom
  • Serene Beauty
  • Spatacular
  • Bountiful Beauty
  • Beaucoup Beauty
  • Stunners Hub
  • Beautifly
  • Renewed Appearance
  • Awareness Beauty Hub
  • Hidden Beauty
  • Bluepearl Spa
  • Helpful Highlights
  • Product Paradise
  • Hidden in Love
  • Diamond Colors
  • Dynamic Beauties
  • ProStyle Makeup Co.
  • Beautification Station
  • Beauty Bounty
  • Proven Beauty
  • Beauty Queens
  • Beautiful You
  • Mellafex
  • Great Touches
  • The Chic Place
  • Beautiful You
  • Contour Queens
  • Glam Centre
  • Bonita Beauty
  • Smooth Transitions
  • Renewed Appearance
  • Beauty Touch
  • Buolleverg
  • Bold And Beautiful
  • WhiteMax
  • Get Makeup And Go
  • VitalWin Makeup Co.
  • Dot Fusion
  • TouchWorth
  • Beauty Studio
  • Beauty Trainers
  • Vogue Styles
  • Inner You Cosmetics
  • Beauty Style
  • Ravishing Reviews
  • Sporture Makeup Co.
  • Daylight Beauty
  • DexVento
  • The Beauty Rules
  • The Beauty Expert
  • DynaDude Makeup Co.
  • Stunning Chic
  • SpySock Makeup Co.
  • RightZox Makeup Co.
  • Xoraten Makeup Co.
  • Beauty Charm
  • Brass Touch Spa
  • Stardom Cosmetics
  • vanillicious
  • Beautywise
  • Cinderella’S Secret
  • MojoFeel
  • Careful Contour
  • Flonexx Makeup Co.
  • Tell-All Tutorials

Creative ideas for your makeup brand name

  • Goddess Glam
  • Xestik Makeup Co.
  • WoolForce
  • Makeup Maven
  • Bountiful Beauty
  • B’Natural Beauty Spa
  • Trusted Tutorials
  • Showstoppers
  • NeuTio Makeup Co.
  • Me Fabulous
  • Grogeous Angels Salon& Spa
  • KnitRight
  • StarPoint
  • Deluxe Beauty
  • Qubix
  • GenusFit
  • Beauty Inside
  • Elite Spa
  • Encapture
  • Unique Beauties
  • Pearlville Spa
  • Beauty Community
  • Beaucoup Beauty
  • Visages
  • Auburn Beauties
  • PowerFeel
  • Lavish Beauties
  • Beauty Balance
  • Review Preview
  • Styles And Glamour
  • True Beauty
  • Beauty Palace
  • JockSog Makeup Co.
  • Beauty Charm
  • Gemstones Spa
  • Stairway To Heaven Spa
  • Diyou
  • The Beauty Tutor
  • Beauty Tips For All
  • Bold Women
  • Beautification Situation
  • NeoDrive
  • Inhale N’ Exhale Spa
  • YourAttire
  • The Turn Around
  • Grace And Elegance
  • Allure
  • Beauty Chest
  • Confident Beauty
  • Enchantment Royals
  • Becoming Beautiful
  • Klassichic
  • Beauty view
  • Beauty Love
  • The Beauty Exec
  • Beauty Lair
  • Southern Beauty
  • Hidden Beauty
  • Ravishing Reviews
  • The Assurance
  • Spectrum Spa
  • Top Beauty
  • Amazing Women Salon
  • Vanity Chest
  • Sparkle Specialists
  • Crystal Beauties
  • Turbotex
  • ProOne Makeup Co.
  • Alphen Makeup
  • True Beauty
  • New Age Spa
  • Blushing Beauty

Fun ideas for your makeup brand name

  • Effeca Makeup Co.
  • Splendid Touches
  • Easy Beauty
  • Gilded Guidance
  • Beauty Place
  • Creative Contour
  • The Magic Touch
  • TrueSpirit Makeup Co.
  • Exotic Beauty
  • Deluxecare Spa
  • Beauty Pros
  • Glam Goddess
  • The Magic Touch
  • Crewmek Makeup Co.
  • Albernon Makeup
  • Rejuvenate
  • Billabox Makeup Co.
  • Brotberg Makeup
  • Pure Smiles
  • Spectrum Spa
  • Showstoppers
  • CaptaCurves
  • Get Glamorous
  • Attraction Palace
  • The Touch
  • Beauty Place
  • The Understated Beauty
  • Fantasy Beauty
  • Beauty Bounty
  • Sparkle
  • Awe Countenance
  • The Transformation
  • Elixir Of Youth Spa
  • Beauty Blog
  • Makeover Masters
  • Sporiva Makeup Co.
  • Guiding Guru
  • CinoPex
  • Venus Spa
  • Insteno Makeup Co.
  • Confidence Make Up
  • Bluestar Spa
  • The Valued Face
  • Routine Beauty
  • Rejuvenate
  • Elle’S Beauties
  • Unicorn Beauty
  • Just For You
  • Faithful Beauty
  • Product Paradise
  • Baby Face Beauty
  • Crownjewel Spa
  • Generous Glam
  • EliteChamp
  • Extraordinary Beauties
  • Yenten Makeup Co.
  • Brides And Grooms Make Overs
  • Midas Brushes
  • Winfeet Makeup Co.
  • Beauty Bliss
  • Blush Rush
  • Beauty Resort
  • Aenogon Makeup Co.
  • Southern Beauty
  • Beauty Academy
  • Natural Beauty
  • Real Beauty
  • Jewel Beautysalon
  • Dazzling Beauties
  • Beauty Basics
  • Behold Beauty
  • The Beauty Regimen
  • Generous Glam
  • Beauty Explore
  • Beauty And Beyond
  • Zyondeg Makeup Co.
  • Beauty Full
  • Glitter Glaze
  • Deluxe Beauty Spa
  • Stelllat Shoxx
  • RuddyRex

Cool ideas for your makeup brand name

  • Beautyview
  • Becoming Beautiful
  • ComfortCourt
  • TeeAmo Makeup Co.
  • Beautyluxe
  • Munings Makeup
  • Baby Face Beauty
  • Vibe Blitz
  • The Transformation
  • Burst Beauty
  • Confident Beauty
  • Whims and Craze
  • Creative Contour
  • Supreme Sparkle
  • Allure
  • Spot Of Attraction
  • KeenFeel
  • Tried True Beauty
  • Fairbeauties
  • Imperia Makeup
  • Big Time Beauty
  • Mastering Makeup
  • The Beauty Teacher
  • Beauty Hub
  • The Beauty Guru
  • UrbanWood
  • Chendell Makeup Co.
  • Curious Lily
  • True Face Beauty
  • Renew
  • Funky Bells
  • Beautifly
  • Mezzex Makeup Co.
  • Beauty Harbor
  • Big Time Beauty
  • Barefoot Beauty
  • Colour Freaks
  • LifePeak
  • Gleaming Beauty
  • Natural Beauty
  • Supreme Sparkle
  • Miss Messa
  • MagniZent
  • Beauty And Beyond
  • Great Touches
  • Review Preview
  • Beautiful stories
  • Sparkle Specialists
  • The Beauty Queen
  • TeamCozy
  • Kontazio
  • So Chic
  • Beauty Adore
  • Bella Beauty
  • Beyonda Makeup
  • Product Preview
  • Beauty Community
  • Midas Touch Spa
  • Total Transformation
  • Create Confidence
  • Cleopatras’S Makeover
  • Subtle Shimmer
  • Allenbren Makeup
  • YoungCatch Makeup
  • CassaMessa
  • Superb Makeover
  • Unique Spa & Salon
  • Perfect Products
  • Spotless
  • Diamond Colours
  • Makeover County
  • SuperFirst Makeup Co.
  • pentaCrew Makeup
  • Exotic Beauty
  • Transfiguration
  • Flawless Cosmetics
  • Supreme Sparkle
  • Beau Figure
  • Makeup Master
  • Effortless Beauty
  • Blue Pearl Spa
  • Her Excellency Cosmetics
  • Crown jewel
  • Manageable Beauty
  • Lavish Beauties
  • Spotless
  • Gilded Guidance
  • Ella’S Touch
  • Chloe’S Beautyspa
  • Beauty Adore
  • Blushing Beauty
  • Stretta Makeup Co.

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.


Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Things To Consider When Naming Your Makeup Brand:

Simple is always better

This means a few different things. Your makeup brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your makeup brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Find the domain for your makeup brand

It's important to verify that the domain name is available for your makeup brand.

You can search domain availability here:

Find a domain starting at $0.88

powered by Namecheap

Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.

It's also important to thoroughly check if social media handles are available.

As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Starter Story,   Founder of Starter Story

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