400+ Catchy Makeup Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect makeup brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your makeup brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best makeup brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your makeup brand.

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Ideas

Catchy makeup brand name ideas

Beautyview
Effeca Makeup Co.
Welljade Makeup Co.
Splendid Touches
Goddess Glam
Xestik Makeup Co.
Easy Beauty
WoolForce
Careful Contour
Makeup Maven
ComfortCourt
MoxieKnit
B’Natural Beauty Spa
EliteWave
TeeAmo Makeup Co.
Beautyluxe
Munings Makeup
Trusted Tutorials
TrueSpirit Makeup Co.
Vibe Blitz
Burst Beauty
Whims and Craze
Realz
Creative Contour
Spot Of Attraction
Deluxecare Spa
Beauty Pros
Activletix Makeup Co.
NeuTio Makeup Co.
Glam Goddess
Me Fabulous
How-To Beauty
The Magic Touch
Crewmek Makeup Co.
KeenFeel
Albernon Makeup
Beauty + Brains
Blushed And Beautiful
Tried True Beauty
Billabox Makeup Co.
Fairbeauties
Grogeous Angels Salon& Spa
Imperia Makeup
Brotberg Makeup
Pure Smiles
Go Go Guru
KnitRight
Excellent Cosmetics
Showstoppers
StarPoint
Deluxe Beauty
CaptaCurves
Get Glamorous
Mastering Makeup
Beauty luxe
Attraction Palace
The Touch
The Beauty Teacher
Qubix
GenusFit
Beauty Place
Beauty Hub
The Understated Beauty
Fantasy Beauty
Beauty Inside
The Beauty Guru
UrbanWood
Highlighter Reel
Elite Spa
Chendell Makeup Co.
FiloWright
Encapture
The Crave
Curious Lily
True Face Beauty
Renew
Funky Bells
Magic Smears
Glamourholic Mom
Mezzex Makeup Co.
Serene Beauty
Spatacular
Beauty Harbor
Big Time Beauty
Sparkle
Bountiful Beauty
Unique Beauties
Barefoot Beauty
Colour Freaks
Awe Countenance
Stunners Hub
Pearlville Spa
Beautifly
Beaucoup Beauty
LifePeak
Awareness Beauty Hub
Visages
Gleaming Beauty
Auburn Beauties
PowerFeel
Beauty Balance
The Transformation
Elixir Of Youth Spa
Styles And Glamour
Bluepearl Spa
Miss Messa
Beauty Blog
Helpful Highlights
MagniZent
Hidden in Love
Makeover Masters
Diamond Colors
Beauty Palace
Dynamic Beauties
ProStyle Makeup Co.
Review Preview
Beautification Station
Beautiful stories
Beauty Bounty
JockSog Makeup Co.
Proven Beauty
Beauty Queens
Sporiva Makeup Co.
The Beauty Queen
Guiding Guru
Gemstones Spa
CinoPex
Mellafex
Stairway To Heaven Spa
Great Touches

Creative makeup brand name ideas

TeamCozy
Diyou
Venus Spa
The Beauty Tutor
Insteno Makeup Co.
Confidence Make Up
Beauty Tips For All
Bluestar Spa
The Valued Face
Kontazio
Routine Beauty
Bold Women
The Chic Place
So Chic
Beautiful You
Contour Queens
Glam Centre
Bonita Beauty
Smooth Transitions
Beautification Situation
Bella Beauty
Rejuvenate
Renewed Appearance
NeoDrive
Elle’S Beauties
Inhale N’ Exhale Spa
Unicorn Beauty
Beyonda Makeup
Product Preview
Beauty Touch
Just For You
Faithful Beauty
YourAttire
Buolleverg
Bold And Beautiful
Product Paradise
The Turn Around
Beauty Community
WhiteMax
Grace And Elegance
Baby Face Beauty
Midas Touch Spa
Crownjewel Spa
Allure
Beauty Chest
EliteChamp
Extraordinary Beauties
Total Transformation
Get Makeup And Go
Create Confidence
Yenten Makeup Co.
Cleopatras’S Makeover
Confident Beauty
Brides And Grooms Make Overs
Enchantment Royals
Subtle Shimmer
Midas Brushes
Allenbren Makeup
Winfeet Makeup Co.
Becoming Beautiful
YoungCatch Makeup
VitalWin Makeup Co.
Beauty Bliss
Blush Rush
Dot Fusion
TouchWorth
Beauty Resort
Klassichic
CassaMessa
Superb Makeover
Aenogon Makeup Co.
Unique Spa & Salon
Perfect Products
Beauty Studio
Beauty view
Beauty Trainers
Beauty Academy
Diamond Colours
Vogue Styles
Beauty Love
The Beauty Exec
Inner You Cosmetics
Beauty Style
Beauty Lair
Southern Beauty
Natural Beauty
Real Beauty
Makeover County
SuperFirst Makeup Co.
Jewel Beautysalon
Dazzling Beauties
pentaCrew Makeup
Hidden Beauty
Beauty Basics
Sporture Makeup Co.
Daylight Beauty
Ravishing Reviews
DexVento
Exotic Beauty
Behold Beauty
The Assurance
Transfiguration
The Beauty Rules
The Beauty Expert
Flawless Cosmetics
The Beauty Regimen
DynaDude Makeup Co.
Generous Glam
Spectrum Spa
Stunning Chic
Supreme Sparkle
Top Beauty
Amazing Women Salon
Beauty Explore
SpySock Makeup Co.
RightZox Makeup Co.
Vanity Chest
Beau Figure
Beauty And Beyond
Xoraten Makeup Co.
Beauty Charm
Brass Touch Spa
Stardom Cosmetics
vanillicious
Makeup Master
Effortless Beauty
Blue Pearl Spa
Sparkle Specialists
Crystal Beauties
Turbotex

Learn more about starting a makeup brand:

Where to start?

-> How much does it cost to start a makeup brand?
-> Pros and cons of a makeup brand

Need inspiration?

-> Marketing ideas for a makeup brand
-> Makeup brand Instagram bios
-> Makeup brand Instagram captions

Other resources

-> Blog post ideas for a makeup brand
-> Makeup brand quotes

Funny Makeup Brand Names

Faint Gleaming Co
Cosmetology Collective
The Larval Shinny
Aesthetic Group
Make Up Place
Certain Aesthetic Co
Smeared Composition Spot
Fresh Beauty Spot
Finished Ornamental Co
Good Aesthetical Group
Effective Toiletry Pro
GeneticMakeup
Hide Spot
Scaly Suture
LightMakeup
Experimental Toiletry Trading Co
Cultural
The Cold Hide
The Certain
The Deer Shin
The Effective
OuterSkin
The Facial
Dried Peel Pro
The Sheep
Mascara Collective
Pigmented Bark Collective
Paralytic Cosmetic
Sallow Shin
White Stub
OrganizationalMakeup
The Wear
Full
Hot Scrape Pro
Hereditary Face Spot
The Ideological
Glabrous Shinny Pro
RedCosmetic
The Warm
Delicate Abrade
The Dark Bark
GarishMakeup
The Smooth
Pandemic Cosmetic
The Bluish
BrownSkin
Constitutional
Majestic Cosmetic
IntactSkin
Paramedic Cosmetic
The Adjacent Shinny
The Sallow
The Fine
Eerie
Composition Place
Cultural Paint Trading Co
Constitutional Composition Collective
The Containing Enhancive
Cosmetic Spot
Beauty Trading Co
Sensitive Cutis
Yellowish Radiate Place
Make ups Makeup
Scrotal Scalp
Haircut Makeup
The Outer
Scrotal Scrape
Exact
Wear
Bear Stub Place
Effective Esthetical Group
True Abrade
Certain Cyanoacrylate
Shin Trading Co
Cutis Pro
Make Up Spot
HardSkin
Genial Gleam
Expensive Decorative
Bear Pelt Group
The Itchy
War Paint Co
FacialCosmetic
CorrectiveMakeup
Overall
The Fine Aesthetic
Smooth Scramble
Clown
Composition Group
Peculiar War Paint
Makeover Spot
Dark
Much Mascara
Leopard
Bella Cosmetic
Someone Makeup
Tight
Rind Co
Smeared Composition Co
Flawless Shin Co
Best
Enhancive Trading Co
Mysterious
Scaly Struggle
Biochemical
The Divine
The Shiny
Biochemical War Paint Pro
Mental Mosaic
Animal Bark
Light
Cultural Cyanoacrylate
Bluish Esthetic
Pancake Paint Spot
Hairless Abrade
DeerSkin
Arsenical Superficial Trading Co
Feeble Freshness
Opaque Enhancive Collective
Ideological
SuchCosmetic
Red Aesthetical Co
Molecular Mix
Experimental Toiletry
Organizational
Cultural Cosmetic Dentistry
Containing Cold Cream
The Finished
VauntedCosmetic
InstitutionalMakeup

Cool makeup brand name ideas

Beautywise
Her Excellency Cosmetics
Crown jewel
Zyondeg Makeup Co.
ProOne Makeup Co.
Cinderella’S Secret
Manageable Beauty
Lavish Beauties
Beauty Full
Spotless
MojoFeel
Glitter Glaze
Alphen Makeup
Gilded Guidance
Flonexx Makeup Co.
Ella’S Touch
Chloe’S Beautyspa
Beauty Adore
Stretta Makeup Co.
True Beauty
New Age Spa
Deluxe Beauty Spa
Tell-All Tutorials
Blushing Beauty
Stelllat Shoxx
RuddyRex
Bluish Esthetic
The Favorite
Oily Shinny
Organizational
Certain Cursory
Bella Cosmetic
Transparent Peel Place
Flawless Shin Co
Favorite Ornamental Place
Taut Shin Group
Superficial Pro
The Dried
Pandemic Cosmetic
Cosmetology Collective
Paraplegic Cosmetic
Warm
ElaborateMakeup
The Intact Hide
Male
FullMakeup
The Delicate
The Structural
White Bark Group
Unique Face Collective
Constitution Trading Co
The Bluish
OffendingCosmetic
LightMakeup
Hairless Hide
Intact
FamousCosmetic
Greatest Esthetical Pro
WearMakeup
White Shin
ConstitutionalMakeup
Containing Toiletry Trading Co
OpaqueCosmetic
Ornamental Cosmetic
Unique Mascara
TautSkin
White Esthetic Co
Soft Scramble
Wear Composition Pro
Edit Cosmetic
War Paint Place
Scaly Struggle
Yellow
Ideological Makeover Spot
Pale
The Greatest
White Make Up Co
Opaque Enhancive Collective
Scrotal Sputter
Yellowish Shine Group
The Cultural
Little War Paint
The Facial
Much Makeover
Cultural Cosmetic Dentistry
The Excess Abrade
Larval Cutis Pro
Certain Cosmetic Surgeon
Bear Stub Place
Fresh Cosmetology Spot
The Clean
Fine Esthetical
Gleaming Pro
The More
EnoughMakeup
The Human Pelt
PinkSkin
Superficial Collective
YellowCosmetic
Precise Makeover Pro
The Powerful Makeup
The Unique
Excellent Decorative Collective
Excellent
Buffalo
Socioeconomic
Scrape Place
Containing Cursory
The Socioeconomic
Popular Nonfunctional Collective
Mental Make Up
The Corrective
Nonfunctional Trading Co
Sallow Suture
Light
The Organizational
Cosmetology Trading Co
Cultural Composition Spot
Phosphorescent Radiate Co
StructuralMakeup
Mascara Collective
Full
Cutis Trading Co
Divine Ornamental Place
Makeover Spot
Identical War Paint Trading Co
Sheep Surface
The Hard
Much Manicure
Sallow Scalp

Unique makeup brand name ideas

Ornamental Place
Divine
Cultural Covert
The Cellular
Wet Peel Co
Shiny Stub
Bark Trading Co
Lurid Gleaming Spot
Effective Esthetic
SpiritualMakeup
Yellowish Radiate Place
The Facial Mascara
Containing Cosmetic Surgeon
Male Esthetical Pro
Scaly Shinny
The Redundant
Psychic Make Up Spot
Expensive Esthetical
Healthy
Minimal Mosaic
Greatest
Enhancive Trading Co
CognitiveMakeup
Hereditary Face Spot
The Roseate Beam
The Experimental
Skeptic Cosmetic
Containing Clitoral
Made up Makeup
Objected Cosmetic
Expensive Decorative
Only Enhancive
The Excellent Enhancive
Scaly Suture
Mental Mosaic
The White Cosmetic
Sallow Stub
Abdominal Abrade
Particular
Containing Cosmetic Dentistry
The Excess
Fair Peel
PerfectMakeup
Sallow Shin
GreenishGlow
LarvalSkin
Bear cub Makeup
Rind Trading Co
CorrectiveMakeup
Constitutional
Phosphorescent Gleaming Pro
Molecular Face Trading Co
Aesthetical Trading Co
Biochemical
Composition Group
The Powerful Enhancive
Arsenical Makeup
Vaunted Superficial Pro
Enough
The Cultural Makeup
Mascara Spot
The Finished Aesthetical
Leopard
Rind Co
DeerSkin
Nonfunctional Co
The Constitutional
Cosmetology Group
The Certain
Haircut Makeup
Enough Makeup
Biochemical War Paint Pro
Sexy dress ups Makeup
Pink
Pancake Paint Spot
The Smeared
Offending
The Thick
The Scented Toiletry
Mental Moisturizer
Hide Place
Paralytic Cosmetic
Jacob Makeup
The True Toiletry
Sensitive Scalp
Peel Collective
Inner Rind
Biological Composition
Favorite
Paramedic Cosmetic
Internal
ExcellentCosmetic
Peculiar War Paint
The Liquid
Containing Cold Cream
Precise Beauty
Faint Gleaming Co
Minimal Cosmetology Spot
Sheep Peel Pro
Organizational War Paint Spot
Sensitive Scrape
The Fine Aesthetic
Admirable Makeup Trading Co
Smooth
Pigmented Bark Collective
The Roseate
Scented Esthetic Collective
LightGlow
The Normal
Pelt Trading Co
Exact
The Scented
Dull
Natural
The Cool Scrape
Peculiar Paint
Clammy Stub Trading Co
Mysterious
Scrotal Scrape
The Sheep
FlawlessSkin
Hide Group
Only Aesthetic
BrownSkin
Friendly Gleaming Place
GoodCosmetic
The Hot
Experimental Toiletry Group
Cultural Chiropractic
Minimal Moulage

Cute makeup brand name ideas

Dark
Scrape Co
HeavyMakeup
The Fine Nonfunctional
InnerSkin
Mental Maquillage
The Wear
War Paint Co
The Diverse
Beauty Spot
Esthetical Place
The Wrinkled Cutis
The Dry
Effective Esthetical Group
Leathery Bark Trading Co
Dried Peel Pro
The Golden Abrade
Much Mix
WhiteCosmetic
Constitution Pro
Moist
Finished Ornamental Co
Rosy
FavoriteCosmetic
Intense
Aesthetic Spot
Makeover Trading Co
The Abdominal
The Smeared Makeover
Esthetical Collective
The Excessive
Sheep Shin
Minimal Manicure
DeepCosmetic
The Hard Bark
Cutis Pro
SuchCosmetic
Brilliant Shine
Cultural Cosmetic Surgeon
Certain Cyanoacrylate
PaleSkin
Minimal Moisturizer
The Bluish Enhancive
Pigmented
Smooth Shinny
The Facial Decorative
Partisan
IdenticalMakeup
The Gentle
ThinSkin
The Emotional
Affected Hide
Powerful
Normal Hide
Popular
Enhancive Collective
Mental Mascara
Sheep Struggle
Cultural Cyanoacrylate
The Sensitive
The Deer Shin
Damaged
Exposed
Disrupt Makeup
Mascara Pro
The Scaly
The Healthy Lambency
The Thick Mascara
Taut Stub Spot
HairySkin
Certain
The Fresh Paint
The More Esthetic
Scented Superficial Group
Such Makeup
OuterSkin
The Scrotal Pelt
The Smooth
Cultural Paint Trading Co
Perfect Beauty
The Bear Pelt
Only Superficial Group
Larval
The Demographic
Liquid Face
Shiny Struggle
Ideological
Sallow Shinny
Finished Nonfunctional
Theatrical Make Up
Certain Craniofacial
Discuss Makeup
The Glabrous
Makeup Pro
Wet Bark Spot
Reddish Gleaming Spot
The Mere
Makeup Group
Shinny Co
Bark Spot
Animal Bark
Cultural Colloidal Gel
The Favourite
Shiny Suture
The Peculiar
Containing
Certain Colloidal Gel
The Containing Ornamental
The Adjacent Shinny
Wrinkled Shinny
RedCosmetic
Enhancive Co
The Unique Paint
Constitution Group
The Physiological Face
Mental Mix
Abrade Spot
Minimal
The Broken
The Expensive
Human
The Best Nonfunctional
The Outer
The Itchy
Aesthetic Group
The Greatest Esthetic
Cellular Cosmetology Spot
The Soft Hide
True Esthetical Spot
Clean Peel Pro

Clever makeup brand name ideas

Smooth Scramble
Animal
Paint Group
Superficial Place
Molecular Mascara
Toiletry Collective
Aesthetic Co
Tiny
Antigenic Cosmetology Spot
Scrape Spot
Transparent Shin Collective
Corrective
Golden Glints
Become Makeup
Finished Esthetical Spot
Vaunted
Peculiar Mascara
The Overlying
LeatherySkin
Cultural Cold Cream
Delicate Abrade
Overzealous Cosmetic
OilySkin
Thin
Biochemical Make Up Pro
Academic Cosmetic
PreciseMakeup
Precise Mascara
NewCosmetic
Delicate
Human Shinny
Garish
The Light
Good Aesthetical Group
DarkMakeup
IdeologicalMakeup
Deer Rind Collective
Intense Radiance
Cultural Cursory
CulturalCosmetic
May bug Makeup
Fierce Luminescence Co
Composition Co
Feeble Freshness
Diverse
The Larval Shinny
The Greenish
HardSkin
Minimal Mascara
The Warm
Exact Face
Cosmetic Group
Scrotal Hide
The Perfect Composition
The Dark Bark
Sheep Sputter
Molecular Makeover
Yellow Decorative Collective
The Scrotal
The Deep Superficial
The Best
Generic Cosmetic
Scented
SoftSkin
Elaborate Makeover Place
The Flawless
Minimal Maquillage
IntellectualMakeup
Cosmetology Pro
Sensitive Surface
Tight
Shinny Collective
DivineCosmetic
Tight Stub Spot
MolecularMakeup
The Like Stub
Like
Particular Nonfunctional Pro
Aesthetical Co
Kentish Cosmetic
Physiological
Hot Scrape Pro
Wrinkled Peel
The Golden
The Favourite Ornamental
Paint Place
Such Enhancive
Phosphorescent Freshness Spot
Majestic Cosmetic
DamagedSkin
Composition Place
Begun Makeup
Deep Decorative Collective
Hide Collective
Superficial Co
Heavenly Gleam Spot
GreenCosmetic
Transparent Scrape Trading Co
Arsenical Superficial Trading Co
The Deep
FacialMakeup
Overall
Clown
Full Mascara Place
The Containing
Green
Wet Shinny Co
Scaly Shin
Much Mascara
Golden Glare
Itchy Hide
Arsenical
Abrupt Makeup
The Popular Nonfunctional
Paint Trading Co
Experimental
Ideological Cosmetology Group
The Offending
VauntedCosmetic
War Paint Pro
Someone Makeup
Gentle
The Enough
Deep
The Male
The White
Intellectual Cosmetic
Shin Trading Co
The Powerful
Containing Aesthetical Spot

Best makeup brand name ideas

The Bear
Luminescence Pro
Constitution Co
Enough Make Up Place
Glabrous Peel Spot
Golden Peel Pro
PopularCosmetic
Make Up Spot
Fresh Beauty Spot
Yellow Stub Spot
The Molecular
White Mascara Spot
TannedSkin
Eventful Cosmetic
The Exposed
ExcessSkin
Hide Pro
Flawless
The Olive
Precise
Uncut Makeup
Rough Scrape Collective
Certain Clitoral
Hot Peel Spot
Cutis Group
Golden Gleam
Greenish Glare
Scrotal Scalp
Emotional Cosmetology Spot
The Biochemical
Partisan War Paint Trading Co
Sensitive Struggle
Strange Luminescence
Animal Peel Co
Thick
Corrective Face Spot
Superficial Group
Shin Group
Smooth Stub
FineCosmetic
Esthetic Group
The Dark
Offending Superficial Group
Decorative Pro
The Divine
Respected Cosmetic
Nonfunctional Group
NormalSkin
Particular Superficial
Physiological Cosmetic Group
The Cool
Famous Superficial Collective
Critic Cosmetic
Pay cut Makeup
Hide Spot
Enough Constitution
Loose Rind Trading Co
The Identical
The Dry Scrape
Favourite
The Psychic
Peel Co
Green Glisten
CertainCosmetic
Freshness Pro
Glabrous Shinny Pro
Mellow
The Basic
The Yellow Esthetic
FriendlyGlow
Itchy
The Arsenical Aesthetic
True Abrade
Ornamental Group
Detected Cosmetic
The Much
External Ornamental Spot
The Cold
Esthetical Group
Sensitive Cutis
Golden Shin Spot
The Sallow
Containing Comedogenic
Domestic Cosmetic
Red
Anyone Makeup
Containing Colloidal Gel
Right
Intact Hide
Experimental Toiletry Trading Co
The Red Makeup
Constitutional Composition Collective
Wear
PsychicMakeup
Elaborate Paint Trading Co
Finished
SlightGlow
The Only
Gentle Gleam
ExpensiveCosmetic
Scented Esthetic
Molecular Mix
Beauty Trading Co
The Scrotal Cutis
Genial Gleam
Stub Spot
Garish Face
Tough Stub
Genial Gloss
The Green Nonfunctional
Full Paint Pro
The Pancake Makeover
Little
The Spiritual Composition
Face Co
GarishMakeup
New Esthetical Group
Such Esthetical
Sensitive Stub
Headed Cosmetic
Emotional Beauty Pro
Bear Pelt Group
Cultural Craniofacial
Psychic
Admirable Aesthetical
HazyGlow
ColdSkin
Cultural
Break us Makeup
Ideological Constitution Spot

Modern Makeup Brand Name Ideas

Glamourous Touch
Flawless Finish
Luxe Lashes
Glowing Goddess
Bold Beauty
Luxe Looks
Bold and Beautiful
Glamorous Gaze
Flawless Faces
Lush Lips
Glowing Glam
Luxe Locks
Glamorous Glam
Bold and Brazen
Luxe Lids
Glamourous Touch Beauty
Flawless Finish Cosmetics
Luxe Lashes Beauty
Glowing Goddess Cosmetics
Bold Beauty Co.
Luxe Looks Makeup
Bold and Beautiful Cosmetics
Glamorous Gaze Beauty
Flawless Faces Makeup
Lush Lips Beauty
Glowing Glam Cosmetics
Luxe Locks Makeup
Glamorous Glam Co.
Bold and Brazen Beauty
Luxe Lids Cosmetics
Glamourous Touch Cosmetics
Flawless Finish Makeup
Luxe Lashes Beauty
Glowing Goddess Makeup
Bold Beauty Co.
Luxe Looks Cosmetics
Bold and Beautiful Makeup
Glamorous Gaze Cosmetics
Flawless Faces Beauty
Lush Lips Makeup
Glowing Glam Beauty
Luxe Locks Cosmetics
Glamorous Glam Makeup
Bold and Brazen Cosmetics
Luxe Lids Beauty
Glamourous Touch Makeup
Flawless Finish Beauty
Luxe Lashes Cosmetics
Glowing Goddess Beauty
Bold Beauty Co.

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Makeup Brand:

Simple is always better

This means a few different things. Your makeup brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your makeup brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Makeup Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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