Looking to write a new blog post but experiencing some writer's block?
Coming up with new blog post ideas and topics can be time-consuming and daunting.
What's even more challenging is coming up with a great content idea - one that will bring you the right traffic and resonate across your audience.
Writing a great blog post can take hours, days, and sometimes even weeks, so it’s critical that you do your research to ensure your post will reach your intended audience.
This post provides you with creative blog post ideas to help spark some ideas for your next article.
Additionally, we provide you with proven tips and strategies on how to find the right blog post topic for your makeup brand.
Different Blog Post Types For Your Makeup Brand
Below we provide you with various content types and topic ideas for your makeup brand.
- How-To Guides
- List Based Content
- Interview Content
- Additional Blog Post Ideas
How-to guides are a great way to share your insight and knowledge with your audience.
If you are able to provide answers to a person's search, they will likely click on your article and stay on your site for a period of time.
The more value and answers you bring to your reader, the more they are likely to return to your site and become a customer.
Ipsy, the glam subscription bag business has an entire how-to-guide tutorial page on their website.
Here's a great example of one of the blog posts they did on: The Beginner’s Guide to Applying Makeup, According to a Makeup Artist:
Check out the full post here
How To Guide Blog Post Ideas For Your Makeup Brand
Here's a list of how-to-guides you can create for your makeup brand
- How to get rid of stubborn blackheads.
- How to Pick the Perfect Foundation.
- How to Recreate the Latest Runway Trends.
- How to Pick the Right Dermatologist.
How to Get the Luxe Look for Less.
How-To-Post About Something In Your Niche
Share How A Famous Person Does Something In The Makeup Brand niche
How To Use A Specific Makeup Brand Tool
How-To Objection Post.
How does your product compare to other products?
A day in the life of a makeup brand
How you trained and hired a team for your makeup brand
Makeup Brand history and evolution over time
What do you recommend your customers do in the first few weeks of using your product?
How do you schedule your work week?
How do you work while traveling?
Write about the lessons you learned from your makeup brand
What keeps you creative?
How do you reach your target audience?
What keywords bring the most traffic to your makeup brand?
Create infographics about your makeup brand and any data you've collected
What is a problem that your target customer has?
Write a guide on how to save a few hours of work a week
What type of work do you try to accomplish while traveling on an airplane?
What helps you to be creative with your makeup brand?
Have you changed the way you work over the years? If so, how?
Walk your audience through a process, step by step?
What are some questions that people should be asking you, but aren’t?
If someone was about to start a makeup brand, what are the top things they should know?
What do you want to learn more about? Study it, and share what you learned.
What are some terms in your makeup brand that need explaining?
How to deal with bad days
How to get a job in the makeup brand industry.
List Based Content
Lists are a great way to consolidate information and provide your user with an easy-to-read blog post.
For those that want a quick answer or don’t have time to read a long article, this is a great way to get your point across and answer your searchers query.
Lists are a great way to build traffic for your blog posts, and they are often quick to write. It’s a win-win!
List Based Content Example
BRIDES, a wedding, fashion and beauty blog provides a list of 67 Wedding Makeup Ideas for Every Kind of Bride.
This is the perfect example of the list-based content-type:
- Numbered list with ideas
- Short descriptions
- Photos for context
Read the full article here
List-Based Blog Post Ideas For Your makeup brand
Here's are some list-based post ideas you can create:
- The Best Places to Shop for Affordable Beauty.
- 5 Beauty Essentials Everyone Should Have in Their Collection.
- 5 Tips to Keep Your Nails Strong.
- 10 Natural Skincare Products to Try This Year.
10 Reasons to Invest in High-End Beauty.
15 best makeup brand in 2021
Share your top tips and tricks for productivity
Hottest trends in makeup brand industry right now.
Write a list of FAQ's for your makeup brand
Put together a list of GIFs related to your makeup brand
Find the best jokes about makeup brand and share them in a list based article
Use 5 words to describe your makeup brand and product
What are the best books for your makeup brand that you reccomend?
What skills should someone have that wants to start or work for a makeup brand?
Creative quotes related to starting/growing a makeup brand
If you recently hired someone, what questions helped you the most in making your decision?
Create a helpful checklist for customers.
What blogs do you keep up with? Create a list.
Create a list of the top 10 things you wish you knew when you started.
What are your aspirations for the week, month, and year?
Any important insights that you have learned in the past year?
What type of things do you review to determine quality in your industry?
Have you thought about sharing a list of top influencers to follow in your industry?
A Curated List of Links Around One Theme
10 Things You Need to Know About makeup brand
Makeup Brand gift guides
makeup brand Youtubers everyone should watch
Why not have an industry expert write a piece of content for you, rather than writing it yourself?
Interviews are a great way to get ** user-generated content** for your site - and oftentimes, they will generate quality traffic and interest.
Not only will your audience read this content, but the audience of your interviewee will also read and share this content.
Interviews are a great way to add value to your business while mixing up your blogging style.
Interview Content Example
Beauty Crew has an entire section on their site just for interviews.
Check out their blog here
Interview Content Ideas For Your Makeup Brand
- Tell us the most disappointing makeup products you've ever tried.
- What is the best beauty advice you've ever given?
- What is your 10-minute makeup routine?
- How do you take better care of your eyelashes?
What’s In My Makeup Bag?
Interview a team member
Pitch an influencer to guest post on your blog
Do A Q&A interview with your team
Use questions on forums as blog post ideas
Interview an influencer or thought leader for your blog
Send out a poll, survey or quiz filled with questions.
Reach out to industry leaders and combine their quotes into a blog post
Reach out to a friends business to see if they'll do a "swap" blog post
Reach out to multiple experts for their thoughts on a specific subject
Host An AMA with a makeup brand influencer
Have an influencer or thought leader takeover Social Media
Interview a counterpart over the phone
Go live with another influencer on IG or Tik-Tok
More Blog Post Ideas
- Perfume layering ideas (when you combine more than one fragrance).
- The Best Beauty Subscription Boxes.
- The Perfect Romantic Date-Night Look.
- Simple Makeup Swaps to Save You Money.
Affordable vs. High-End Beauty — Does It Matter?
Share a company update
Tips and tricks for using your product
Start a challenge for your audience to participate in
Share your company's passion for a topic
Profile a reader or a customer
Write a blog post around statistics for your makeup brand.
What is the most creative way someone has used your product or service?
How do you use [insert marketing tactic] for growing traffic and sales?
Choose 3 people that inspire you and why
Write about the charity you give to
Write about a recent tradeshow or conference you attended
Truth vs Lie Post
Roundup post of the best-published posts from the last week
What is your makeup brand mission statement?
Write a review
Respond to a tweet in a long-form blog post
Give a book review
Thank your audience and give something special
Host your own webinar and write about the experience
Downloadable content that would help your readership
Try vlogging for a week
Write about a tool that has helped improve your workflow
Give speech notes from a recent presentation you gave.
What is your favorite piece of makeup brand industry news that you’ve come across recently?
See any good movies lately? Share the lessons you learned from it.
Survey your audience and share the results.
Holiday deals coming up
Is there something that has frustrated you recently?
Write an open letter to someone or a company.
How are the legal activities in your country affecting your business?
Summarize a modern debate and give your opinion.
Share a debate between two people in the makeup brand industry.
Predictions for the future of your industry?
Top # Things No One Knows About…
Show the “Behind the Scenes” of Your Office
Full Disclosure of makeup brand profits from that month or quarter
Celebrate an Anniversary
Explain Why Something Mainstream Failed
Share Shocking Customer Service Stories
Feature Expert Reviews of Your Content or Offerings
Conduct market research for your makeup brand
Make a prediction
Share your customer feedback
Host a giveaway
A brand review where you test multiple products from one brand.
Copy someone else’s routine for a day/week.
Guide: How To Find Content Ideas
Finding the right content type and topic for your blog is critical. The last thing you want is to spend hours and days writing a piece of content that doesn’t end up performing well.
We’ve outlined tips to help you find the right blog post topic
1. Find Blog Post Topics Using Google
Google search is a great (and free) tool for finding a content type and topic.
You can actually use google autocomplete to see what people are searching for:
2. Find Blog Post Ideas Through Competitors and Useful Websites
A great way to find content types is by seeing what your competitors with similar audiences are doing.
There are a few different ways you can do this:
- Manually going through different websites to see what others are writing about
- Use a tool like ahrefs to see top-performing websites and topics
3. Find Content Ideas Using Google Search Console
Google search console is a great and free way to see what your audience is searching for:
4. Make Sure You Can Perform Well For The Content
Just because your audience is searching for something, doesn’t always mean you can win for that content.
Consider looking at existing search results and other top-performing websites. Then, ask yourself a few questions:
- Are these top-performing sites massive businesses? If so, what would it take to rank for something like this?
- Is the existing content in the search results good quality?
- Are there ways that I can improve this content type? (ie. adding photos, videos, optimizing keywords, making the posts longer and more valuable to the reader, etc)
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Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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