How My Spa Makes $3.3M/Year Through A Robust Recurring Membership Model

Hello! Who are you and what business did you start?

Hello! I am Loni, the founder of Glosshouz, a full-service day spa, out of Centennial, CO. I created the business in 2016 after a 15-year career as an electrical engineer working for other big technology companies.

I’ve always been the kind of person to pick a challenge, go after it, and grow from there - one day at a time, as my grandmother who I grew up with used to always say. I wasn’t the first person to join the military, US Air Force (as my sister did before me), but I was the first person to finish with a 4-year college degree in my family.

I enjoyed my engineering career, but after working for such big companies, I began to feel insignificant in having a purpose in my career. This led me to develop a burning desire to own my own company. As an engineer, I worked with mostly male colleagues, however, I grew up with all sisters (8 of us) and my personality is such that I have always been the “Friend coordinator” if you know what I mean, getting all of us girls together for occasions and/or keeping the peace in the group. I think this is what led me to develop a business primarily by women, for women. It is very fun and rewarding.