6 Etsy Digital Products Business Success Stories [2023]

I’m Ralu Petrea, the founder (and UX Designer) at Outline Planner, the paperless planner that took me one week to launch and two years to refine. I started this project as a test, with a €499 initial investment, and it paid off since my first week. It is my full-time job two years later, and I am now open to growing my team.

I launched the first planner in November 2018 on Etsy, as a test, with a €499 investment (for my iPad and the Apple Pencil) with no followers, no business plan, and a brand name borrowed from my previous business that failed. From November 2018 until October 2020, I sold my planners exclusively through my Etsy shop and reached €80K+ in sales, with profit margins around 70% (mostly depending on ad-spend). In 2 years, I got 4K+ orders (15-20% are returning customers) with an avg. customer value of €58.36, and all that while working on my UX design service business.

My name is Erin Mooney and I run MadeUrban, a blog for small business owners selling handmade products. My audience sells their crafts through craft shows, Etsy, a website, and/or retailers. I provide them with advice for each step they must take along the way. And I like to do so in an easy-to-understand and easy-to-follow way, with outside-the-box concepts they haven’t already read about on hundreds of other blogs.

As events start to open back up in 2021, and with a slight pivot to my strategy, I’m almost back to what my average monthly revenue was pre-Covid, and I currently earn between $5000 - $8000 per month.

Building assets you can sell over and over again -- that’s the passive income dream, right?

Rachel Jones at MoneyHackingMama.com is making this dream a reality by creating and selling downloadable printables on Etsy.

Apart from selling on Etsy, Rachel also sells courses to help women achieve success and happiness in their personal & professional lives.

You can read her full story plus listen to her podcast on sidehustlenation.com ➜

• The founder of OpossumRotStudio goes by the name Erick as she lists her goods for sale on Etsy.
• She has a side business on Etsy that earns her more than $1,000 a month despite being only 16 years old.
• Before starting her Etsy shop, Erick had no prior experience managing an online store, and she had no customers.
• However, this 16-year-old learned about running and managing an Etsy business on her own and managed to generate 4 figures per month income by selling Possum pins on Etsy.

Listen to the full podcast on podcasts.apple.com ➜