4 Etsy Digital Products Business Success Stories [2022]

4 Etsy Digital Products Business Success Stories [2022]
Start An Etsy Digital Products Business

Here are some real life success stories of starting a etsy digital products business:

1. Outline Planner ($36K/year)

Ralu Petrea (from Bucharest, Romania) started Outline Planner about 4 years ago.

$3K / month
1 founders / 1 employees

Case Study

I’m Ralu Petrea, the founder (and UX Designer) at Outline Planner, the paperless planner that took me one week to launch and two years to refine. I started this project as a test, with a €499 initial investment, and it paid off since my first week. It is my full-time job two years later, and I am now open to growing my team.

I launched the first planner in November 2018 on Etsy, as a test, with a €499 investment (for my iPad and the Apple Pencil) with no followers, no business plan, and a brand name borrowed from my previous business that failed. From November 2018 until October 2020, I sold my planners exclusively through my Etsy shop and reached €80K+ in sales, with profit margins around 70% (mostly depending on ad-spend). In 2 years, I got 4K+ orders (15-20% are returning customers) with an avg. customer value of €58.36, and all that while working on my UX design service business.


2. Made Urban ($60K/year)

Erin Mooney (from Edmonton) started Made Urban almost 11 years ago.

$5K / month
2 founders / 0 employees

Case Study

My name is Erin Mooney and I run MadeUrban, a blog for small business owners selling handmade products. My audience sells their crafts through craft shows, Etsy, a website, and/or retailers. I provide them with advice for each step they must take along the way. And I like to do so in an easy-to-understand and easy-to-follow way, with outside-the-box concepts they haven’t already read about on hundreds of other blogs.

As events start to open back up in 2021, and with a slight pivot to my strategy, I’m almost back to what my average monthly revenue was pre-Covid, and I currently earn between $5000 - $8000 per month.


3. Money Hacking Mama ($120K/year)

Creating assets you can sell over and over again -- that’s the passive income dream, right? This is exactly what Rachel Jones at MoneyHackingMama.com has done by creating and selling downloadable printables on Etsy. This year she’s averaging over $10,000 a month in sales, all while balancing a ful…

Rachel Jones (from ) started Money Hacking Mama almost 5 years ago.

$10K / month
1 founders / 0 employees

Case Study

Building assets you can sell over and over again -- that’s the passive income dream, right?

Rachel Jones at MoneyHackingMama.com is making this dream a reality by creating and selling downloadable printables on Etsy.

Apart from selling on Etsy, Rachel also sells courses to help women achieve success and happiness in their personal & professional lives.


You can read her full story plus listen to her podcast on sidehustlenation.com ➜

4. OpossumRotStudio ($12K/year)

Today I have an extra special guest on the show, Erick Strider. Erick is not her real name but it's the name she uses when she sells her products on Etsy.

Erick is only 16 years old, yet she has a side hustle that makes her over a thousand dollars a month on Etsy.

Erick had no experience runn…

Erick Strider (from Austin, TX, USA) started OpossumRotStudio almost 3 years ago.

$1K / month
1 founders / employees

Case Study
  • The founder of OpossumRotStudio goes by the name Erick as she lists her goods for sale on Etsy.
  • She has a side business on Etsy that earns her more than $1,000 a month despite being only 16 years old.
  • Before starting her Etsy shop, Erick had no prior experience managing an online store, and she had no customers.
  • However, this 16-year-old learned about running and managing an Etsy business on her own and managed to generate 4 figures per month income by selling Possum pins on Etsy.


Listen to the full podcast on podcasts.apple.com ➜

Pat Walls,  Founder of Starter Story
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