Made Urban

I Turned A Failing Startup Idea Into A Successful E-Book Business

November 8th, 2021
Erin Mooney
Founder, Made Urban
$5K
revenue/mo
2
Founders
0
Employees
Made Urban
from Edmonton
started February 2012
$5,000
revenue/mo
2
Founders
0
Employees
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Hello! Who are you and what business did you start?

My name is Erin Mooney and I run MadeUrban, a blog for small business owners selling handmade products. My audience sells their crafts through craft shows, Etsy, a website, and/or retailers. I provide them with advice for each step they must take along the way. And I like to do so in an easy-to-understand and easy-to-follow way, with outside-the-box concepts they haven’t already read about on hundreds of other blogs.

I have also written seven ebooks, which provide a more start to finish guide on specific topics, such as starting a handmade business legally, selling at craft fairs, finding a profitable target market, etc.

I’ve grown Made Urban’s revenue year after year since launching my first ebook in 2016. However, the 2020’s pandemic threw a wrench in my growth plan, as much of my traffic and ebook sales were focused on the topic of selling at craft fairs.

As events start to open back up in 2021, and with a slight pivot to my strategy, I’m almost back to what my average monthly revenue was pre-Covid, and I currently earn between $5000 - $8000 per month.

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